Your SlideShare is downloading. ×
0
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Lean Startup: Reduce 40% go-to-market time & cost on your next product launch
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Lean Startup: Reduce 40% go-to-market time & cost on your next product launch

2,254

Published on

Did you know that you can develop awesome products with zero product specifications ? We have recently quantified the gains for a product we built using Lean Startup and MVP approach and were …

Did you know that you can develop awesome products with zero product specifications ? We have recently quantified the gains for a product we built using Lean Startup and MVP approach and were pleasantly surprised to find that we could quantify minimum 47% gain in time-to-market, 32% cost savings, 55% improvement in product quality and 40% gain in business value as compared to traditional product development methods.

Published in: Software
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,254
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Reduce 40% go-to- market time & cost on your next product launch #People10Meetup @people_10
  • 2. the speaker • Senior Product professional with 16+ years of experience in B2B and B2C (Web / Mobile, Cloud / Analytics) products in Telecom, Banking, Education and Healthcare industries world-wide • Evangelist of Agile and Lean (Scrum, XP, Kanban, Lean Startup) • Consultant to Fortune 500 companies on transformations and Advanced Project / Program / Portfolio management Copyright. People10 | Lean Startup Product Development Nisha Shoukath Co-Founder, People10 @nishashoukath 2
  • 3. the panelist • Technology Leader with 18+ years experience in building mission critical products for Investment Banking, Education, Healthcare and E-Commerce, across the globe • Adviser to Fortune 500 companies for Enterprise transformations • Agile and Lean evangelist; Led 1000 member Agile organization for a global Investment Bank • Expert in Continuous deployment, MVP and UX for Web / Mobile / Cloud / Analytics for B2B and B2C Copyright. People10 | Lean Startup Product Development Rakesh Dahiya Co-Founder, People10 @rakeshdahiya 3
  • 4. for the attendees! 30 minutes of FREE consultation for your Lean Product Development (technology choices, frameworks, practices, approach) Copyright. People10 | Lean Startup Product Development 4 +
  • 5. …in the next 45 minutes • New products & concerns • Startups, Lean Startups… • Traditional vs. Agile vs. Lean Startup • Why Lean startup? • Lean startup principles • Case study on quantified benefits • Q&A Copyright. People10 | Lean Startup Product Development 5
  • 6. are you planning to launch a new technology product? Copyright. People10 | Lean Startup Product Development 6
  • 7. your concerns? speed early revenue scalability innovation competition shelf-life Copyright. People10 | Lean Startup Product Development 7
  • 8. what is a startup for us here? “A human institution designed to create new products and services under conditions of extreme uncertainty” “Nothing to do with size of the company, sector of the economy or industry” Eric Ries – 2011 Theleanstartup.com Copyright. People10 | Lean Startup Product Development 8
  • 9. traditional waterfall approach • Unit of progress : „Advance to next stage‟ • Take untested, un-validated assumptions and pour money into it • Lessons are learned only at the end • Cost of learning is hefty • Causes most products to fail Copyright. People10 | Lean Startup Product Development 9 Problem is Known Solution is Known
  • 10. agile • Unit of progress : „Line of working code‟ • Your business idea is very clear and validated • Solution evolves iteratively • Needs iterative delivery • High product quality Copyright. People10 | Lean Startup Product Development 10 Problem is Known Solution is Unknown Product owner / internal customer
  • 11. • “Should this product be built?” instead of “Can this product be built?” • “Can we build a sustainable business around this set of products and services?” Copyright. People10 | Lean Startup Product Development 11 why do we need to look beyond agile?
  • 12. lean startup • Unknown problem; unknown solution • Solution evolves iteratively to validate the hypothesis • High level of customer focus and development • Uses Agile development practices Copyright. People10 | Lean Startup Product Development 12
  • 13. lean startup principles • Eliminate uncertainty • Develop an MVP • Validated learning • Pivot • The power of feedback loop Copyright. People10 | Lean Startup Product Development 13
  • 14. Practices to minimize total time to feedback loop Copyright. People10 | Lean Startup Product Development 14 Build Code Measure Data Learn Ideas Build Faster Unit test Usability Test Continuous Integration Incremental Deployment Free & Open-Source Cloud Computing Cluster Immune System Just-in-time Scalability Refactoring Developer Sandbox Minimum Viable Product Funnel Analysis Cohort Analysis Net Promoter Score Search Engine Marketing Predictive Monitoring Split Tests Continuous Deployment Usability Tests Real-time Monitoring & Alerting Customer Liaison Measure FasterSplit Tests Customer Deployment Five Whys Customer Advisory Board Falsifiable Hypotheses Product Owner Accountability Customer Archetypes Cross-functional Teams Semi-autonomous Teams Smoke Tests Learn Faster
  • 15. what is an MVP? • A Minimum Viable Product is version of your “product” that maximizes validated learning for the least amount of effort • NOT an MVP: a landing page to get sign-ups • Great companies that started this way… – Email MVP (TimeHop) – Blog MVP (Groupon) – Video MVP (DropBox) – Hustle MVP (paper prototypes…) • Simple wireframes and working prototypes Get out of the building, talk to possible customers and hack together a creative solution to solve their problems Copyright. People10 | Lean Startup Product Development 15
  • 16. case study Copyright. People10 | Lean Startup Product Development 16
  • 17. B2B education product Copyright. People10 | Lean Startup Product Development 17 The client is a leading EduTech product and consulting firm specializing in K12 space, working with the US school districts offering advanced teaching solutions. Background Goal: Improve teaching standards for education institutions through expert consulting and innovative technology platforms Complex non-functional requirements: Domain standards, third party connectivity, content distribution, responsive UX, high speed video streaming, multi-browser compatibility, scalability, collaboration features… Business need
  • 18. solution highlights Approach • Lean startup delivery model (iterative delivery, MVP and continuous deployment) • Captured priorities through product backlog and wireframes – Zero specs! • 8 weeks MVP and 6 months Beta Benefits • Client showcased the MVP and got customer validation • MVP helped to get market feedback; iterative changes in UI and product features • Recipe for product‟s success and avoided cost escalation and time delays Copyright. People10 | Lean Startup Product Development 18
  • 19. How we built fast Copyright. People10 | Lean Startup Product Development 19 Build Code Measure Data Learn Ideas Build Faster Unit test Usability Test Continuous Integration Incremental Deployment Free & Open-Source Cloud Computing Cluster Immune System Just-in-time Scalability Refactoring Developer Sandbox Minimum Viable Product Funnel Analysis Cohort Analysis Net Promoter Score Search Engine Marketing Predictive Monitoring Split Tests Continuous Deployment Usability Tests Real-time Monitoring & Alerting Customer Liaison Measure FasterSplit Tests Customer Deployment Five Whys Customer Advisory Board Falsifiable Hypotheses Product Owner Accountability Customer Archetypes Cross-functional Teams Semi-autonomous Teams Smoke Tests Learn Faster
  • 20. build practices used • Customer validation – MVP Approach, Wireframes – End-user feedback • Technology – Open source stack (HTML5, CSS3, Popcorn.js, Knockout.js, MongoDB, Groovy, Node.js, Bootstrap UI) – Cloud hosted solution Amazon EC3 – Just-in-time, scalable architecture and design – Productive frameworks like Grails • Testing practices – Unit tests – Usability tests – Test automation • Release and deploy – Developer sandbox – Continuous Deployment Copyright. People10 | Lean Startup Product Development 20
  • 21. how can we quantify the benefits of lean startup based development ? Copyright. People10 | Lean Startup Product Development 21
  • 22. time savings Copyright. People10 | Lean Startup Product Development 22 Req. (1m) MVP Dev. (2m) Beta Development (6m) UAT (1m ) Requirements , architecture, design(6m) Beta Development (8m) Int. (1m ) UAT (1m) Rework (3m) • 10 months to launch the beta • <1 month for initial requirement capture • No additional integration effort required due to continuous integration. The integration happens every day • No changes for beta due to frequent feedbacks, demo, MVP & interim releases • 19+ months to launch the beta • 6+ months of requirements, architecture, design • Additional 1 month of integration • Due to late feedback, the potential rework of 3+ months post beta deployment. traditional SDLC lean startup time savings m = month 9 months of time gain (47%)
  • 23. cost savings Copyright. People10 | Lean Startup Product Development 23 • Just enough documentation using product backlog, sprint backlog and wireframes • Savings of integration effort • Others – Saving on repetitive efforts (tests, deploys, etc…) • Requires more effort for detailed requirement documentation, review, validation, sign-off • Additional cost for integration • Additional cost of rework due to late customer feedback and changes traditional SDLC lean startup Activity Effort (person-months) Cost (USD) Requirements (0.5 FTE x 6m) 3pm 480 Development (4 FTE x 8m) 32pm 5,120 Integration (4 FTE x 1m) 4pm 640 UAT (4 FTE x 1m) 4pm 640 Rework (4 FTE x 3m) 12pm 1,920 8,800 Activity Effort (person-months) Cost (USD) Requirements (0.2 FTE x 6m) 1.2pm 192 Development (4 FTE x 8m) 32pm 5,120 Integration 0 pm 0 UAT (4 FTE x 1m) 4pm 640 Rework 0pm 0 5,952 $32 over $100 savings (32%) * assumption : cost of $1 / hour
  • 24. quality benefits Copyright. People10 | Lean Startup Product Development 24 • Frequent feedback through sprint demos and working software releases • Continuous automated quality checks on continuous integration platforms • 100x more testing cycles • 10x full system testing cycles • Testing is not frequent; done on big chunks • Entire system is barely tested 1 or 2 times • Disconnected pieces are internally tested; customer feedback is very late traditional SDLC lean startup Superior Quality – cost of defect is majorly reduced (-55%) automated tests / unit & behaviour functional testing customer feedback acceptance tests with customer 100 defects: (80% @3x) 240 + (20% @5x) 100 = 340 defect points 100 defects: (80% @1x) 80 + (15% @3x) 45 + (5% @ 5x) 25 = 150 defect points
  • 25. business value Copyright. People10 | Lean Startup Product Development 25 • Frequent & early value through MVP & releases • Can adapt - early product visibility • Able to generate more revenue due to early MVP deliveries • Value (product) is delivered only once • Often perceived as insufficient value – gaps, misunderstandings, and unwanted features • Revenue realization is late - high risk of losing the competitive edge traditional SDLC lean startup Early and frequent Value  More opportunity  More $$$ -0.1 0.1 0.3 0.5 0.7 0.9 1.1 1 4 7 10 13 16 19 Traditional SDLC Lean Startup
  • 26. quantified benefits Copyright. People10 | Lean Startup Product Development 26 TIME COST QUALITY BUSINESS VALUE -47% -32% +55% +40%
  • 27. How we embraced lean startup here… • Unknown problem; unknown solution • Solution evolves iteratively to validate the hypothesis • High level of customer focus and development • Uses Agile development practices Copyright. People10 | Lean Startup Product Development 27
  • 28. client endorsement “Insight Education Group has been working with People10 on the development of a new suite of web- based products. From the beginning of the process, the knowledgeable and experienced team has been responsive to our vision, helping craft that vision into a reality. The Lean Startup philosophy is integral to the product development processes at Insight.” Richard Nyankori, Executive Vice President Nancy Goodman, Senior Project Director - Insight Education Group Copyright. People10 | Lean Startup Product Development 28
  • 29. • email me at nisha@people10.com for your complementary 30 minutes product development consultation • Survey • Handbook • #People10Meetup • @people_10 Copyright. People10 | Lean Startup Product Development 29
  • 30. references http://www.theleanstartup.com http://www.techinasia.com/ http://ramlijohn.com/ http://blogs.hbr.org/2013/05/in-big-companies-lean-is-only/ http://www.slideshare.net/Managewell/ http://www.serraventures.com http://practicetrumpstheory.com http://leanstack.com Copyright. People10 | Lean Startup Product Development 30
  • 31. info@people10.com agile & lean product development www.people10.com THANK YOU FOR YOUR ATTENTION!

×