The Happy Startup Summercamp: Sharing your brand
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The Happy Startup Summercamp: Sharing your brand

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    The Happy Startup Summercamp: Sharing your brand The Happy Startup Summercamp: Sharing your brand Presentation Transcript

    • SO YOU’VE DEFINED YOUR BIG IDEA YOUR VALUES YOUR PURPOSE HOW DO YOU SHARE THEM THROUGH YOUR BRAND?
    • People-Made at the Happy Startup Sumercamp YOUR BRAND IS NOT YOUR LOGO IT’S YOUR PROMISE YOUR CORE VALUES AND BENEFITS PSYCHOLOGY & SCIENCE BROUGHT TOGETHER WHAT PEOPLE SAY ABOUT YOU WHEN YOU’VE LEFT THE ROOM 2
    • People-Made at the Happy Startup Sumercamp YOUR BRAND IS NOT YOUR LOGO IT’S YOUR PROMISE YOUR CORE VALUES AND BENEFITS PSYCHOLOGY & SCIENCE BROUGHT TOGETHER WHAT PEOPLE SAY ABOUT YOU WHEN YOU’VE LEFT THE ROOM 3
    • People-Made at the Happy Startup Sumercamp BRAND IS WHAT THE BRAND DOES. 4
    • People-Made at the Happy Startup Sumercamp THE WALLS HAVE COME DOWN 5
    • People-Made at the Happy Startup Sumercamp TRANSLATING WHAT YOU BELIEVE INTO WHAT YOU DO 6
    • 1. EXPRESS YOUR VALUES THROUGH YOUR PRODUCTS AND SERVICES
    • People-Made at the Happy Startup Sumercamp AIRBNB A COMMUNITY THAT ENRICHES THE WORLD THROUGH SHARING SPACE AIRBNB DISASTER RESPONSE Making it easy for hosts to offer space for free and connect with those in need 8
    • People-Made at the Happy Startup Sumercamp BERTS WE ONLY SELL THINGS WE LOVE “IF IT DOESN’T DO WHAT IT’S MEANT TO DO WE DON’T SELL IT” 9
    • People-Made at the Happy Startup Sumercamp PATAGONIA DON’T BUY IT THE COMMON THREADS INITIATIVE A challenging response to Black Friday 10
    • 2. BUILDING AN INTERNAL CULTURE THAT’S TRUE TO YOUR VALUES
    • People-Made at the Happy Startup Sumercamp COKE SHARING A MOMENT INVITING EMPLOYEES TO SHARE A MOMENT Bringing together, uniting outside and inside 13
    • People-Made at the Happy Startup Sumercamp ZAPPOS HIRE FOR FIT LETTING THE RIGHT ONE IN $3,000 to leave? 14
    • 3. OPEN UP TO YOUR CUSTOMERS
    • People-Made at the Happy Startup Sumercamp BRIDGEWATER BRINGS INTO FOCUS THE PEOPLE BEHIND THE PRODUCTS LETTING EVERYONE IN Getting closer to the action 16
    • People-Made at the Happy Startup Sumercamp MADE.COM CUTTING OUT THE MIDDLEMAN CROWD-SOUCED DESIGN: THE LOVEBIRD 62 Designers 12,000 votes 17
    • AUTHENTIC BRANDS THAT DO WHAT THEY SAY
    • People-Made at the Happy Startup Sumercamp THANKS Brook Calverley Founder & Managing Partner, People-Made +44 (0)7968 475666 brook.calverley@people-made.com 27 Paul St. London EC2A 4JU www.people-made.com @wearepeoplemade 19