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The Happy Startup Summercamp: Sharing your brand
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The Happy Startup Summercamp: Sharing your brand

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  • 1. SO YOU’VE DEFINED YOUR BIG IDEA YOUR VALUES YOUR PURPOSE HOW DO YOU SHARE THEM THROUGH YOUR BRAND?
  • 2. People-Made at the Happy Startup Sumercamp YOUR BRAND IS NOT YOUR LOGO IT’S YOUR PROMISE YOUR CORE VALUES AND BENEFITS PSYCHOLOGY & SCIENCE BROUGHT TOGETHER WHAT PEOPLE SAY ABOUT YOU WHEN YOU’VE LEFT THE ROOM 2
  • 3. People-Made at the Happy Startup Sumercamp YOUR BRAND IS NOT YOUR LOGO IT’S YOUR PROMISE YOUR CORE VALUES AND BENEFITS PSYCHOLOGY & SCIENCE BROUGHT TOGETHER WHAT PEOPLE SAY ABOUT YOU WHEN YOU’VE LEFT THE ROOM 3
  • 4. People-Made at the Happy Startup Sumercamp BRAND IS WHAT THE BRAND DOES. 4
  • 5. People-Made at the Happy Startup Sumercamp THE WALLS HAVE COME DOWN 5
  • 6. People-Made at the Happy Startup Sumercamp TRANSLATING WHAT YOU BELIEVE INTO WHAT YOU DO 6
  • 7. 1. EXPRESS YOUR VALUES THROUGH YOUR PRODUCTS AND SERVICES
  • 8. People-Made at the Happy Startup Sumercamp AIRBNB A COMMUNITY THAT ENRICHES THE WORLD THROUGH SHARING SPACE AIRBNB DISASTER RESPONSE Making it easy for hosts to offer space for free and connect with those in need 8
  • 9. People-Made at the Happy Startup Sumercamp BERTS WE ONLY SELL THINGS WE LOVE “IF IT DOESN’T DO WHAT IT’S MEANT TO DO WE DON’T SELL IT” 9
  • 10. People-Made at the Happy Startup Sumercamp PATAGONIA DON’T BUY IT THE COMMON THREADS INITIATIVE A challenging response to Black Friday 10
  • 11. 2. BUILDING AN INTERNAL CULTURE THAT’S TRUE TO YOUR VALUES
  • 12. People-Made at the Happy Startup Sumercamp COKE SHARING A MOMENT INVITING EMPLOYEES TO SHARE A MOMENT Bringing together, uniting outside and inside 13
  • 13. People-Made at the Happy Startup Sumercamp ZAPPOS HIRE FOR FIT LETTING THE RIGHT ONE IN $3,000 to leave? 14
  • 14. 3. OPEN UP TO YOUR CUSTOMERS
  • 15. People-Made at the Happy Startup Sumercamp BRIDGEWATER BRINGS INTO FOCUS THE PEOPLE BEHIND THE PRODUCTS LETTING EVERYONE IN Getting closer to the action 16
  • 16. People-Made at the Happy Startup Sumercamp MADE.COM CUTTING OUT THE MIDDLEMAN CROWD-SOUCED DESIGN: THE LOVEBIRD 62 Designers 12,000 votes 17
  • 17. AUTHENTIC BRANDS THAT DO WHAT THEY SAY
  • 18. People-Made at the Happy Startup Sumercamp THANKS Brook Calverley Founder & Managing Partner, People-Made +44 (0)7968 475666 brook.calverley@people-made.com 27 Paul St. London EC2A 4JU www.people-made.com @wearepeoplemade 19

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