How to run your business
through Second Life
The Gabetti Property Solutions experience

Matteo Penzo

http://eng.gabettigroup.com

REAL ESTATE

WHAT I LOVE

CC Gonzalo_ar

More than 2 MILIONS L$
More than 150,000 !
Brand perception
Internazionalization of the brand

50%
of our SL customers comes from abroad

50,000 !
Small team
Clear objectives
Open commercial strategy

PROCESS

Lack of real life RE companies
No existing business model to innovate
No ready made case studies available
Nobody’s mistakes to learn from

CC DonnaGrayson

We held an internal poll to recruit the Bright Five team asking for:

Work in spare time
Work (mostly) from home
Learn a new job from scratch
Pursue tough goals

at home: Technical equipment +
ADSL expenses paid
work as an independent company
INCENTIVES of the Gabetti Group
raise the day job skills

Right Partner
The Electric Sheep Company

250,000 L$

Training

Geographically distributed team

Team meetings (a lot of voice!)
SL hands on trainings
vBusiness tecniques trainings

Sales CC gari.baldi

2

Selling real houses...
through their virtual replica

High detail level

Innovation in RL business

Virtual Business

30,000 ! by the end of 2007

New LOB in 2008

Recruiting
CC Saurabh C

CC zen

1. Job opening on web sites
2. CV selection
3. interview with a recruiting
professional inworld
4. interview with a
LOB manager inworld/RL

Co-marketing opportunities

Generate business in SL
Generate business in RL

Wine Label Museum
Franciacorta Wine Festival

rosit!mpenzo@gabetti.it
http://secondlife.gabettigroup.com
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