How to run your business through Second Life

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A Slideshare adapted version of my speech at "achieving real business growth through Second Life" conference in London.

In these slides I depict how the Gabetti Group took its real world business (real estate) and moved it successfully to Second Life.

Published in: Economy & Finance
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How to run your business through Second Life

  1. 1. How to run your business through Second Life The Gabetti Property Solutions experience
  2. 2. Matteo Penzo
  3. 3. http://eng.gabettigroup.com
  4. 4. REAL ESTATE
  5. 5. WHAT I LOVE
  6. 6. CC Gonzalo_ar
  7. 7. More than 2 MILIONS L$ More than 150,000 ! Brand perception Internazionalization of the brand
  8. 8. 50% of our SL customers comes from abroad
  9. 9. 50,000 ! Small team Clear objectives Open commercial strategy
  10. 10. PROCESS
  11. 11. Lack of real life RE companies No existing business model to innovate No ready made case studies available Nobody’s mistakes to learn from
  12. 12. CC DonnaGrayson
  13. 13. We held an internal poll to recruit the Bright Five team asking for:
  14. 14. Work in spare time Work (mostly) from home Learn a new job from scratch Pursue tough goals
  15. 15. at home: Technical equipment + ADSL expenses paid work as an independent company INCENTIVES of the Gabetti Group raise the day job skills
  16. 16. Right Partner The Electric Sheep Company
  17. 17. 250,000 L$
  18. 18. Training
  19. 19. Geographically distributed team
  20. 20. Team meetings (a lot of voice!) SL hands on trainings vBusiness tecniques trainings
  21. 21. Sales CC gari.baldi
  22. 22. 2
  23. 23. Selling real houses... through their virtual replica
  24. 24. High detail level
  25. 25. Innovation in RL business
  26. 26. Virtual Business
  27. 27. 30,000 ! by the end of 2007
  28. 28. New LOB in 2008
  29. 29. Recruiting CC Saurabh C
  30. 30. CC zen
  31. 31. 1. Job opening on web sites 2. CV selection 3. interview with a recruiting professional inworld 4. interview with a LOB manager inworld/RL
  32. 32. Co-marketing opportunities
  33. 33. Generate business in SL Generate business in RL
  34. 34. Wine Label Museum Franciacorta Wine Festival
  35. 35. rosit!mpenzo@gabetti.it http://secondlife.gabettigroup.com CC 96dotsperinch

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