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Kwami Ahiabenu,Ii Cyberseries Online Ads In Ghana March 2008
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Kwami Ahiabenu,Ii Cyberseries Online Ads In Ghana March 2008

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"Kwami Ahiabenu,II Presentation on online ads in Ghana at Cyber Series March 2008

"Kwami Ahiabenu,II Presentation on online ads in Ghana at Cyber Series March 2008

Published in: Business, Technology

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  • 1. KWAMI AHIABENU,II PRESIDENT INTERNATIONAL INSTITUTE FOR ICT JOURNALISM(PENPLUSBYTES) [email_address] WWW.KNOWLEDGECHIEF.BLOGSPOT.COM ONLINE ADVERTISING – A SMART CHOICE FOR BUSINESSES.
  • 2. About Penplusbytes
    • International Institute for ICT Journalism- penplusbytes
    • Out of Accra with a global reach
    • Working journalists on the use of ICTs to improve the level of journalism
    • Research, workshops, training, teaching, publication and projects in ICT Journalism
    • www.penplusbytes.blogspot.com
  • 3. Presentation Agenda
    • An overview of the concept of Online Advertising
    • Types of online ads- banner ads, advertising networks, search engine results pages, email marketing( email spam) contextual, behavioral and interactive ads
    • Challenges and opportunities of online ads
    • Online ads market dynamics (Ghana relevant)
    • Conclusion
  • 4. An overview of the concept of Online Advertising
    • The web represents the most innovative, exciting, disruptive and fastest growing advert media
    • Online ads is a form of ads that make use of the Internet- including world wide web, online chats, emails, web 2.0 etc
    • To virtually deliver messages
    • In order to attract and influence consumers leading purchasing decisions
    • For most businesses online ads complement f2f ads
  • 5. Types
    • Banner ads(click throughs),
    • Advertising networks,
    • Search engine results pages,
    • Email marketing( email spam)
    • Interactive adverts (dialogue)
    • Contextual adverts
    • Behavioral adverts
  • 6. Online ads market dynamics in Ghana
    • Market is still at its infancy stage
    • Online ad share of total ads market is very insignificant
    • Low number of online consumers
    • There are not virtual ad agencies
    • Services area dominant online ads
    • There are no industrial standards or bodies
    • Lack of research/statistical data
    • Media buying is still heavily traditional
  • 7. Opportunities of online ads
    • Global reach
    • Ability to reach out to niche audience
    • Value for money
    • Pay as you click
    • Provides tools for measurement
    • It is quite effective to reach out to Ghanaians living abroad.
  • 8. Challenges of online Ads
    • Lack of online payments system in Ghana
    • Online audience measurement
    • Lack of places to advertise online especially in Ghana
    • Low level of E-commerce in Ghana which is an important driver of online ads.
    • Awareness level of online ads is relatively low in Ghana
    • Selling online ads is hard work
    • Business models of online ads is still not tried and tested
  • 9. Conclusion
    • An urgent need for a fundamental shift by the ad industry in order for us to harness the opportunities of online adverts.
    • Also we need to increase investment in this area, understand its dynamics and more importantly work to overcome some of its challenges
  • 10. Thank you
    • Contact
    • [email_address]
    • www.penplusbytes.blogspot.com