Keyword cheat sheet

Keyword Tool Trick #7:
“How to Conduct a $20,000 Marketing
Autopsy on Your Competitor in under 2
Minutes by Combining 3 Free Keyword
Tools in this Strange & Unusual Way…
*To See How This Keyword Tool Trick Fits into Dr. Glenn's
Step-By-Step Marketing System - AND Copy the Exact
Formula He's Used to Enter 17 Markets Profitably, Visit:

http://www.GlennMethod.com
NOTE: You can see the video demonstrating the Keyword Tool Trick in THIS
Presentation (Free for a limited time) at: http://www.KeywordToolTrick.com

© 2011 Psy Tech Inc. All Rights Reserved.

PPC Competitor X-Ray Technique
• Identify EXACT point in time your most important
competitor became profitable.
• Identify the specific changes they made to their site
that enabled them to achieve profitability.
• Leapfrog that competitor by learning from THEIR
mistakes… on THEIR dime, without wasting time,
money, or energy trying ideas they’ve already tested
for you.
*To See How This Keyword Tool Trick Fits into Dr. Glenn's Step-By-Step Marketing System –
AND Copy the Exact Formula He's Used to Enter 17 Markets Profitably, Visit:

PPC Competitor X-Ray Technique
5 Step Process
1. Identify Your Single Most Important Keyword
2. Identify Keyword Search Volume Trend
3. Identify Your Single Most Important PPC Competitor
4. Determine Traffic Pattern for that Competitor
5. Determine Competitor’s Proven Profitability Point


STEP 1: Identify Your Single Most Important Keyword
Keyword Tool:

1. Sign into http://adwords.google.com
2. Open Reporting and Tools  Keyword Tool
3. Type in your Single Most Important Keyword
4. Check “Only show ideas closely related to my search terms”
5. Set your Location and Language according to your market
6. Click Search
7. Make sure Match Type is set to Broad
8. Organize Local Monthly Searches by volume
9. Choose the Highest Volume Keyword


STEP 2: Identify Keyword Search Volume Trend
Keyword Tool:

1. Go to http://www.google.com/insights/search/# or Click on the
Magnifying Glass Icon next to your Single Most Important
Keyword in the Keyword Tool to access Google Insights for Search
Trend Data for that keyword
2. Set filters to 2004-Present and match Location with your Keyword
Tool location settings from STEP 1.
3. Keyword Search Volume Absolute Trend Assessment:
a) Direction: Up, Down, or Flat?
b) Cyclicality: Stable or Cyclical?
c) Breakout pattern (Y/N)?
4. Add search term “P90x”
5. Keyword Search Volume Relative Trend Assessment: (Note
keyword trend pattern relative to comparison keyword “P90x”)

STEP 3: Identify Single Most Important PPC Competitor
Keyword Tool:

1. *IMPORTANT: Log Out of your Google Account (or open a fresh
browser)
2. Go to http://www.google.com and type your Single Most
Important Keyword into Google in “quotes”
3. Identify First PPC Competitor without a 1st Page Organic Listing
4. Answer the following questions:
a) Is competitor split-testing PPC ads? (Hit Search multiple times)
b) Is competitor capturing leads or selling something?
c) Is competitor site focused around this niche specifically (i.e. not an
Amazon.com or Ebay)
5. If YES to a, b, and c move on to STEP 4 (If not, move on to next PPC
competitor and ask the same three questions)

STEP 4: Identify Traffic Pattern for that PPC Competitor
Keyword Tool:

1. Go to http://www.quantcast.com/
2. Type in your competitor’s root domain and Click Find
3. Set Range to ALL; Set Traffic to People per DAY
4. Look for Breakout Traffic Pattern
5. Compare Site Traffic Pattern (via Quantcast) vs. Keyword
Search Volume Pattern (via Google Insights for Search)
6. Confirm competitor’s traffic pattern is Site-Specific (i.e. that
your most important keyword isn’t showing a similar
breakout pattern)
7. If Breakout Traffic Pattern IS site-specific, move to STEP 5

STEP 5: Identify Competitor’s Proven Profitability Point
Keyword Tool:

1. Go to the Way Back Machine at http://waybackmachine.org/
2. *IMPORTANT: Do NOT use the older version of the Way Back
Machine at http://www.archive.org/ because the data is not
as complete or up-to-date.
3. Type in your competitor’s root domain and Click SHOW ALL
4. Find the archived version of your competitor’s site
immediately before and after the Breakout Traffic Point
based on the estimated date of the Breakout Point according
to Quantcast.
5. Identify the KEY CHANGES your competitor made to its site –
paying close attention to headline, body copy, graphic choice,
color, and layout.

*To See How This Keyword Tool Trick Fits into Dr. Glenn's
Step-By-Step Marketing System - AND Copy the Exact
Formula He's Used to Enter 17 Markets Profitably, Visit:


NOTE: You can see the video demonstrating the Keyword Tool Trick in THIS
Presentation (Free for a limited time) at: http://www.KeywordToolTrick.com


Keyword cheat sheet

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Keyword cheat sheet