Penny Power           @pennypower          3rd November 201111/8/11    Copyright © 2011 Penny Power Ltd   1
Background on Penny Power In 1998 Penny Power Founded Ecademy.com A Social community for SME’s that has grown to over 620,...
White Paper Solutions An ambitious plan has been developed to achieve the following goals: •  Growth in SME use of social ...
Business Leaders have to ‘Go Social’                                                    “We	  DO	  social	  media	  –	    ...
“Small businesses that heavily use the internet to do business  grow four times faster than those that do not “           ...
We used to live on farms          We	  ‘manufactured’	  food	  11/8/11              Copyright © 2011 Penny Power Ltd   6
Then we moved to the cities          We	  ‘manufactured	  	            products’	  11/8/11                   Copyright © 2...
Now we live on the Internet           We	  ‘manufacture’	  DATA	                 Our	  voice	  and	  thoughts	  are	  data...
Digital Mindset –Technology meets the human11/8/11        Copyright © 2011 Penny Power Ltd   9
Capital in a business                         Social	  Capital	  11/8/11          Copyright © 2011 Penny Power Ltd   10
Two ways to achieve sales growthTransactional Mindset                             Social Mindset•  Ecommerce              ...
Business is ‘Going Social’ •    Social Media •    Social Networking •    Social Engagement •    Social Business11/8/11    ...
WHY is business going SOCIAL? •  The Internet has given individuals a Voice •  The Internet is Going Social •  Google love...
Then I blogged this to the Ecademy Community11/8/11           Copyright © 2011 Penny Power Ltd   14
Blog was widely seen in less than 12 hours11/8/11          Copyright © 2011 Penny Power Ltd   15
And on Twitter11/8/11           Copyright © 2011 Penny Power Ltd   16
And they gave you these extra reasons!!! •    With so much information, social media is a way to focus on whats relevant /...
People like to communicate differently •    Text •    Phone •    Social Media •    Face to face •    Fax!                 ...
The	  KLF	  Philosophy	  and	  Framework	  Strangers	               KNOW	  ME	                                            ...
The language of the ‘social world’11/8/11           Copyright © 2011 Penny Power Ltd   20
The language of the business world11/8/11          Copyright © 2011 Penny Power Ltd   21
Mindset shift11/8/11         Copyright © 2011 Penny Power Ltd   22
What do you need to do – some tips •    ENGAGE •    Be aware and then make a decision to create a Social Media Policy •   ...
11/8/11   Copyright © 2011 Penny Power Ltd   24
Top person I found on research around Spicers11/8/11            Copyright © 2011 Penny Power Ltd   25
Nice conversation to start….11/8/11           Copyright © 2011 Penny Power Ltd   26
Finally – How do I find the time?11/8/11           Copyright © 2011 Penny Power Ltd   27
11/8/11   Copyright © 2011 Penny Power Ltd   28
The BIG message11/8/11       Copyright © 2011 Penny Power Ltd   29
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Spicer synergy conference 2011

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Transcript of "Spicer synergy conference 2011"

  1. 1. Penny Power @pennypower 3rd November 201111/8/11 Copyright © 2011 Penny Power Ltd 1
  2. 2. Background on Penny Power In 1998 Penny Power Founded Ecademy.com A Social community for SME’s that has grown to over 620,000 member profiles in 200 countries. Based in the UK, Penny and her husband Thomas have spent 13 years evangelising the use of Social Media and Digital tools to help SME’s become more productive and grow their business. In 2010 Penny launched a Digital School to train Business Coaches on how to embrace the digital world and ‘go social’, helping them and their clients to grow. In March 2011 Penny wrote the Manifesto for Digital Business Britain www.ecademy.com/manifesto to manifest a nation of Digital Mindsets and help SME’s build their businesses through social media and digital tools. The Manifesto gave rise to Penny’s White paper ‘on the exploitation of social media by Small Businesses”…….11/8/11 Copyright © 2011 Penny Power Ltd 2
  3. 3. White Paper Solutions An ambitious plan has been developed to achieve the following goals: •  Growth in SME use of social media for business development purposes •  Reduction in Youth Unemployment (NEETs) – Born Digital •  Creation of a new Apprenticeship Framework –  Social Media Apprentice –  Digital Youth Academy •  Growth in Digital jobs by the creation of a new role – the Digital Assistant •  Growth in exporting opportunities ‘ the Global Small Business •  Improve the ethics and communication style of British Social Media users11/8/11 Copyright © 2011 Penny Power Ltd 3
  4. 4. Business Leaders have to ‘Go Social’ “We  DO  social  media  –   in  our  Marke5ng   Department”  11/8/11 Copyright © 2011 Penny Power Ltd 4
  5. 5. “Small businesses that heavily use the internet to do business grow four times faster than those that do not “ Boston  Consul*ng  Group  Report  2010   11/8/11 Copyright © 2011 Penny Power Ltd 5
  6. 6. We used to live on farms We  ‘manufactured’  food  11/8/11 Copyright © 2011 Penny Power Ltd 6
  7. 7. Then we moved to the cities We  ‘manufactured     products’  11/8/11 Copyright © 2011 Penny Power Ltd 7
  8. 8. Now we live on the Internet We  ‘manufacture’  DATA   Our  voice  and  thoughts  are  data    11/8/11 Copyright © 2011 Penny Power Ltd 8
  9. 9. Digital Mindset –Technology meets the human11/8/11 Copyright © 2011 Penny Power Ltd 9
  10. 10. Capital in a business Social  Capital  11/8/11 Copyright © 2011 Penny Power Ltd 10
  11. 11. Two ways to achieve sales growthTransactional Mindset Social Mindset•  Ecommerce •  Go Social –  Website –  Social Networks –  Suspect –  Stanger •  Prospect •  Friend –  Customer –  Follower –  Process, task –  Friendship, social –  Hands-off, Automated –  Engage and Spontaneous –  Internet marketing funnels –  Networking on Steroids11/8/11 Copyright © 2011 Penny Power Ltd 11
  12. 12. Business is ‘Going Social’ •  Social Media •  Social Networking •  Social Engagement •  Social Business11/8/11 Copyright © 2011 Penny Power Ltd 12
  13. 13. WHY is business going SOCIAL? •  The Internet has given individuals a Voice •  The Internet is Going Social •  Google loves ‘social’ •  Self Publishing is an amazing Marketing tool •  Isolation from Home working is creating a need for a ‘watering hole’ •  Entrepreneurial Growth •  Growth in ‘openness ‘ is encouraging Collaboration •  The growth in the Global Small Business11/8/11 Copyright © 2011 Penny Power Ltd 13
  14. 14. Then I blogged this to the Ecademy Community11/8/11 Copyright © 2011 Penny Power Ltd 14
  15. 15. Blog was widely seen in less than 12 hours11/8/11 Copyright © 2011 Penny Power Ltd 15
  16. 16. And on Twitter11/8/11 Copyright © 2011 Penny Power Ltd 16
  17. 17. And they gave you these extra reasons!!! •  With so much information, social media is a way to focus on whats relevant / of interest. •  Because size doesnt matter any more - all companies can be equal on social media •  Its where many of your customers live •  Because people are talking about you there, so you should join the conversation •  It provides speed of reaction and flexibility •  If youre not there, people will wonder why not •  It provides a boost to your traditional marketing •  People want companies they can chat to •  People are looking for your business - you need to listen •  Youll get free ideas to improve your business •  It works •  Ecommerce interrupted the human Interaction and Social Media gives us it back11/8/11 Copyright © 2011 Penny Power Ltd 17
  18. 18. People like to communicate differently •  Text •  Phone •  Social Media •  Face to face •  Fax! They want choice!!11/8/11 Copyright © 2011 Penny Power Ltd 18
  19. 19. The  KLF  Philosophy  and  Framework  Strangers   KNOW  ME   Collec&ng  and   Social  Media   Sharing  Knowledge   Broadcas5ng   Friends   LIKE  ME   Collec&ng  and   Social   Sharing  People   Networking   Conversa5on   Network  value  –     FOLLOW   Knowledge  and   ME   people   Followers   Leading   -­‐  who  are  you  serving?    11/8/11 Copyright © 2011 Penny Power Ltd 19
  20. 20. The language of the ‘social world’11/8/11 Copyright © 2011 Penny Power Ltd 20
  21. 21. The language of the business world11/8/11 Copyright © 2011 Penny Power Ltd 21
  22. 22. Mindset shift11/8/11 Copyright © 2011 Penny Power Ltd 22
  23. 23. What do you need to do – some tips •  ENGAGE •  Be aware and then make a decision to create a Social Media Policy •  Lead from the Top – You have to ‘go social’ •  Create your social brand – your unique message to business •  Go Social (Tweet, Blog, Video) •  Follow your local #tag #brighton •  Create your #tag for your conversation i.e. #officesuppliesbrighton •  Find the ‘social ambassadors’ in your company •  Find the Small Businesses in your area to follow •  Notice and Share their content •  Become their ‘friend’ •  Find suppliers of Social Media you can trust –  Trainer, Set-Up, Ongoing •  Employ an Apprentice11/8/11 Copyright © 2011 Penny Power Ltd 23
  24. 24. 11/8/11 Copyright © 2011 Penny Power Ltd 24
  25. 25. Top person I found on research around Spicers11/8/11 Copyright © 2011 Penny Power Ltd 25
  26. 26. Nice conversation to start….11/8/11 Copyright © 2011 Penny Power Ltd 26
  27. 27. Finally – How do I find the time?11/8/11 Copyright © 2011 Penny Power Ltd 27
  28. 28. 11/8/11 Copyright © 2011 Penny Power Ltd 28
  29. 29. The BIG message11/8/11 Copyright © 2011 Penny Power Ltd 29

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