SME's and Mindset for Collaboration

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24th June 2014 I represented PERA Training, Scredible professional Services and Digital Youth Academy at the Institute of Collaborative Working's Conference focusing of SME's

24th June 2014 I represented PERA Training, Scredible professional Services and Digital Youth Academy at the Institute of Collaborative Working's Conference focusing of SME's

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  • 1. Digital Linkages at The Institute of Collaborative Working Warwick Business School 24th June 2104 Penny Power OBE
  • 2. How can Digital Channels support Collaboration, communication and connectivity My story
  • 3. Who am I? • I am not academic • I am a small business, striving, adapting, growing • I need to collaborate • I need to understand what my skills are • I need to understand (and not fear) my weaknesses • I need to be able to find the skills my clients need • I need to have a wide, diverse and supportive network
  • 4. I need to be someone that others are happy to be associated with • I need to have a brand • I need to have a VERY clear brand • I need to attract people • I need to show my values as a person • I need to be – Known – Liked – Followed
  • 5. My background “I Built an online community” • 1998 – Ecademy – 4 years before LinkedIn – 6 years before FaceBook – 8 years before twitter • Pioneering is not easy • You have to be instinctive and true to your values • Culture was critical – Ethics – Shared Values – Allowed vulnerabilities – Allowed social and business – Encouraged reciprocity
  • 6. Help others build their 3-way brand Personal Brand – who I am Service Brand Why we do it Business Brand - What we do
  • 7. How can Digital Channels support and encourage Collaboration • Rewarding people –shares, likes and Klout • Appreciating value of Social Capital • The good rise to the top • Mindset and Culture • Tool and How to come second • Too much money spent on building infrastructure • No money spent on engagement and LOVE
  • 8. How do you find new opportunities together You seek to find the issues that need healing and those that care about those people
  • 9. Mindset and motivation • If people are NOT motivated they will never move to this new “country” • Then….. they need to learn how those people share, chat, discuss, support and love one another • They need to get on the plane and fly to the country and sit in the Café’s