Penny Power Launching Digital Business Britain Manifesto 10th March 2011

10 th March 2011 Manifesting Digital Business Britain www.ecademy.com/manifesto Thank you to Bob Barker VP of Corporate marketing and Digital Engagement – Co-Creator of the Manifesto

Ecademy - ‘learning, networking and business development
Caring for Small Business for 13 years
1998 - E-commerce
2002 - Social Networking
2007 - Social Media
2010 - Digital

Welcome Katherine Hathaway
Deputy Director in the Department for Business, Innovation and Skills

Our experience and learning over 13 yrs
The shift online is a migration to a new world
The culture of the online world is different
Destructive communication has lasting damage
Social Capital is a fundamental asset for all
Learning social media is not just a ‘How to’ challenge
Social Media is a ‘social challenge’
The next ‘perfect storm’ is digital

Why did I write this Manifesto?
The opportunity within SME’s for increasing their businesses through the online world is huge
Not enough SME’s are doing it
Not enough SME’s understand the new ‘social’ landscape
Skills gap is widening – I see it everywhere

Bob Barker – co-creator of the Manifesto
VP of Marketing and Digital Engagement for Alterian plc
Chaired the Government’s Information Age Partnership working party on UK ICT
Authored a manifesto in 1999 for Ecommerce

What is the shift?

We used to live on farms We ‘manufactured’ food

Then we moved to the cities We ‘manufactured products’

Now we live on the Internet We ‘manufacture’ DATA

Going Global report by Boston Consulting Group on behalf of Google
Internet contributed £100bn to the UK economy
2009 - 7.2% of GDP
2015? - 10% of GDP?
Internet exports
exporting £2.80 for every £1 imported
Offline economy
90p for every £1 invested.
UK Trade Deficit
Rose to £9.2bn from £8.5bn in December 2010

“ Small businesses that heavily use the internet to do business grow four times faster than those that do not “
Boston Consulting Group Report 2010

But e-commerce is not social

This is social (commerce)

Challenges that we face

Don’t worry there are always solutions to these challenges

Estimated 10 million people in the UK who have never been online I have got by so far without Social Media and Digital Media “ Many of these are small business”

There is a new type of Capital

Social Capital

Encourage ethical behaviour

Finally a legal precedent!

Reduce unemployment - NEETS
N ot in E ducation, E mployment or T raining
20% of our unemployed are under 24 – our Generation Y
Reduce the NEETS

A changing business landscape

Someone is playing a game of risk – do we all understand what is happening

Mark Zuckerberg said… “ we are a solution provider for all your value added down the line………….”

Playing the game of Risk in your niche

The shift is happening
Social Landscape – what does this mean?
From Transactional to Supportive
From Broadcast to Engagement
From Customer to Follower
From Contact to ‘Friend’
From Local to Global

Introducing the Manifesto
A stake in the ground
A pledge
A belief
A movement
A creation of actions
A Task force, some research and a plan

The Manifesto 8 Points
Adopt a Digital Mindset and philosophy
Improve Britain’s trading future
Ensure national inclusion
Provide Digital Skills for all, offering individuals choice and a future they can control
Embrace ethical online behaviour
Value the social capital created by individuals
Ensure Business leaders, Advisors, mentors and Coaches understand Digital Business
Recognise the value of home-based, digitally connected business in the economy

Congratulations to our NEW Ecademy Digital Coaches – our Digital Champions
Mick Say
Demos Flouri
Jude Germain
Diana Marsland
Karen Winterhalter
Jonnie Jensen
Helen Williamson
Loran Northey

I call on you if..
You believe in the manifesto
Want to increase the skills of SME’s to enable them to grow digitally
Reduce unemployment
Believe in ethical interaction
Want to grow your own social capital
Care about UK plc and its economic future

www.ecademy.com/manifesto
Become an associate
Display your support
Please leave your thoughts with us on the postcard

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Penny Power Launching Digital Business Britain Manifesto 10th March 2011

by Penny Power on Mar 11, 2011

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Penny Power Launching Digital Business Britain Manifesto 10th March 2011 — Presentation Transcript