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Know Me, Like Me, Follow Me Talk April 09
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Know Me, Like Me, Follow Me Talk April 09

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Introduction to Social Media and Social Networking - the philosophy

Introduction to Social Media and Social Networking - the philosophy

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  • Instructions to presenters will appear in italics throughout these notes. This presentation and the notes have been designed to ensure that you can deliver in your own style, using your own words, but delivering the same training and same messages as your colleagues on the other side of the world. Make sure that this slide is up on the screen as people enter the room, and as you are being introduced.

Transcript

  • 1. Shedding light on social networking for your business Penny Power Founder Ecademy Ecademy Training Presentation - v1
  • 2. From today …
    • +ve shift in mind set
    • Understand context
    • Know how to …
    • … get started
    • … build value
    • … become valued
    • … succeed
    Ecademy Training Presentation - v1
  • 3. The world has changed Ecademy Training Presentation - v1
  • 4. The world has changed Ecademy Training Presentation - v1
  • 5. The world has changed
    • 475M people online daily
    Ecademy Training Presentation - v1
  • 6. The world has changed Ecademy Training Presentation - v1 Source: Universal McCann Wave.3 – March 2008 - 17,000 daily users/29 countries
  • 7. Children are changing our world Ecademy Training Presentation - v1
  • 8. Three secrets to help you win … Ecademy Training Presentation - v1
  • 9. Ecademy Training Presentation - v1  This candle analogy was first heard by Penny Power during a Training Session given by Roger Hamilton
  • 10. Ecademy Training Presentation - v1 
  • 11. V  C  P Ecademy Training Presentation - v1  VCP is created by Dr.Ivan Misner of BNI International
  • 12. DNA of business social networks Ecademy Training Presentation - v1 Tools Community Intention
  • 13. Tools: to market yourself
    • Create links
    • NetNews
    • Blogging
    • Marketplace
    • Status updates
    • Auto responses
    • Clubs – your own Micro Social network
    Ecademy Training Presentation - v1
  • 14. Community: to build reputation Ecademy Training Presentation - v1
  • 15. Intention: to create a following Ecademy Training Presentation - v1
  • 16. KNOW ME LIKE ME FOLLOW ME Strangers Friends CUSTOMERS Tools (Marketing) Community ( Reputation) Intention (Relevance) Permission Marketing, Conversation Marketing and Social Networks - combined Seth Godin – Permission Marketing Ecademy – Social Network DNA Collecting and Sharing Knowledge Collecting and Sharing People Network value – Knowledge and people
  • 17. 21 st century business Ecademy Training Presentation - v1
  • 18. From today …
    • +ve shift in mind set
    • Understand context
    • Know how to …
    • … get started
    • … build value
    • … become valued
    • … succeed
    Ecademy Training Presentation - v1
  • 19.
    • Links to further resources: tinyurl.com/6ywvwa
    Ecademy Training Presentation - v1 Social media shows on yBC: tinyurl.com/5mvk97