The document launches a new British manifesto called "Manifesting Digital Business Britain" (#DBBM). It summarizes the opportunities for small businesses to grow through digital technologies but notes that not enough are taking advantage and there is a widening skills gap. The manifesto pledges to adopt a digital mindset, improve UK trading, ensure inclusion and skills for all, embrace ethical online behavior, value social capital, and recognize home-based digital businesses. It calls on supporters to help increase SME skills and reduce unemployment through digital means.

1. 10th
March
2011
a
new
Bri0sh
cause
was
launched…
Manifes0ng
Digital
Business
Britain
#DBBM
Thank
you
to
Bob
Barker
VP
of
Corporate
marke0ng
and
Digital
Engagement
–
Co-­‐Creator
of
the
Manifesto

2. Ecademy
-­‐
‘learning,
networking
and
business
development
Caring
for
Small
Business
for
13
years
• 1998 - E-commerce
• 2002 - Social Networking
• 2007 - Social Media
• 2010 - Digital

3. Welcome
Katherine
Hathaway
Deputy
Director
in
the
Department
for
Business,
Innova0on
and
Skills

4. Our
experience
and
learning
over
13
yrs
• The
shiR
online
is
a
migra0on
to
a
new
world
• The
culture
of
the
online
world
is
different
• Destruc0ve
communica0on
has
las0ng
damage
• Social
Capital
is
a
fundamental
asset
for
all
• Learning
social
media
is
not
just
a
‘How
to’
challenge
• Social
Media
is
a
‘social
challenge’
• The
next
‘perfect
storm’
is
digital

5. Why
did
I
write
this
Manifesto?
• The
opportunity
within
SME’s
for
increasing
their
businesses
through
the
online
world
is
huge
• Not
enough
SME’s
are
doing
it
• Not
enough
SME’s
understand
the
new
‘social’
landscape
• Skills
gap
is
widening
–
I
see
it
everywhere

6. Bob
Barker
–
co-­‐creator
of
the
Manifesto
• VP
of
Marke0ng
and
Digital
Engagement
for
Alterian
plc
• Chaired
the
Government’s
Informa0on
Age
Partnership
working
party
on
UK
ICT
• Authored
a
manifesto
in
1999
for
Ecommerce

7. What
is
the
shiR?

8. We
used
to
live
on
farms
We ‘manufactured’ food

9. Then
we
moved
to
the
ci0es
We ‘manufactured
products’

10. Now
we
live
on
the
Internet
We ‘manufacture’ DATA

11. Going
Global
• Internet
contributed
£100bn
to
the
UK
economy
–
2009
-­‐
7.2%
of
GDP
–
2015?
-­‐
10%
of
GDP?
• Internet
exports
– expor0ng
£2.80
for
every
£1
imported
• Offline
economy
– 90p
for
every
£1
imported.
• UK
Trade
Deficit
– Rose
to
£9.2bn
from
£8.5bn
in
December
2010

12. “Small
businesses
that
heavily
use
the
internet
to
do
business
grow
four
*mes
faster
than
those
that
do
not
“
Boston Consulting Group Report 2010

13. But
e-­‐commerce
is
not
social

14. This
is
social
(commerce)

15. Challenges
that
we
face

16. Don’t
worry
there
are
always
solu0ons
to
these
challenges

17. Es0mated
10
million
people
in
the
UK
who
have
never
been
online
I
have
got
by
so
far
without
Social
Media
“Many of and
Digital
Media
these are
small
business”

18. There
is
a
new
type
of
Capital

19. Social
Capital

20. Encourage ethical behaviour

21. Finally
a
legal
precedent!

22. Reduce the NEETSNEETS
Reduce
unemployment
-­‐
Not in Education, Employment or Training
20% of our unemployed are under 24 – our Generation Y

23. A
changing
business
landscape

24. Someone
is
playing
a
game
of
risk
–
do
we
all
understand
what
is
happening

26. Mark
Zuckerberg
said…
“we
are
a
solu0on
provider
for
all
your
value
added
down
the
line………….”

27. Playing
the
game
of
Risk
in
your
niche

28. The
shiR
is
happening
Social
Landscape
–
what
does
this
mean?
• From
Transac0onal
to
Suppor0ve
• From
Broadcast
to
Engagement
• From
Customer
to
Follower
• From
Contact
to
‘Friend’
• From
Local
to
Global

29. Introducing
the
Manifesto
• A
stake
in
the
ground
• A
pledge
• A
belief
• A
movement
• A
crea0on
of
ac0ons
• A
Task
force,
some
research
and
a
plan

31. The
Manifesto
8
Points
1. Adopt
a
Digital
Mindset
and
philosophy
2. Improve
Britain’s
trading
future
3. Ensure
na*onal
inclusion
4. Provide
Digital
Skills
for
all,
offering
individuals
choice
and
a
future
they
can
control
5. Embrace
ethical
online
behaviour
6. Value
the
social
capital
created
by
individuals
7. Ensure
Business
leaders,
Advisors,
mentors
and
Coaches
understand
Digital
Business
8. Recognise
the
value
of
home-­‐based,
digitally
connected
business
in
the
economy

32. I
call
on
you
if..
• You
believe
in
the
manifesto
• Want
to
increase
the
skills
of
SME’s
to
enable
them
to
grow
digitally
• Reduce
unemployment
• Believe
in
ethical
interac0on
• Want
to
grow
your
own
social
capital
• Care
about
UK
plc
and
its
economic
future

33. www.ecademy.com/manifesto
• Become
an
associate
• Display
your
support
• Please
leave
your
thoughts
with
us
on
the
postcard