Digital Business Britain Manifesto - Penny Power

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On 10th March 2011 I launched our Manifesto for change. This Digital Business Britain Manifesto seeks to build the knowledge of Social Media within Small Business and calls for business owners and business advisors to learn the power of social media and realize their responsibility to connect globally and build their social capital, while also enabling their staff to do the same.

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Digital Business Britain Manifesto - Penny Power

  1. 1. 10th  March  2011  a  new  Bri0sh   cause  was  launched…   Manifes0ng  Digital   Business  Britain   #DBBM   Thank  you  to  Bob  Barker      VP  of  Corporate  marke0ng  and  Digital  Engagement  –  Co-­‐Creator  of  the  Manifesto    
  2. 2. Ecademy  -­‐  ‘learning,  networking  and  business  development  Caring  for  Small  Business  for  13  years   •  1998 - E-commerce •  2002 - Social Networking •  2007 - Social Media •  2010 - Digital
  3. 3. Welcome  Katherine  Hathaway  Deputy  Director  in  the  Department  for  Business,   Innova0on  and  Skills  
  4. 4. Our  experience  and  learning  over  13  yrs  •  The  shiR  online  is  a  migra0on  to  a  new  world  •  The  culture  of  the  online  world  is  different  •  Destruc0ve  communica0on  has  las0ng  damage  •  Social  Capital  is  a  fundamental  asset  for  all  •  Learning  social  media  is  not  just  a  ‘How  to’  challenge  •  Social  Media  is  a  ‘social  challenge’  •  The  next  ‘perfect  storm’  is  digital  
  5. 5. Why  did  I  write  this  Manifesto?  •  The  opportunity  within  SME’s   for  increasing  their  businesses   through  the  online  world  is   huge  •  Not  enough  SME’s  are  doing  it  •  Not  enough  SME’s  understand   the  new  ‘social’  landscape  •  Skills  gap  is  widening  –  I  see  it   everywhere  
  6. 6. Bob  Barker  –  co-­‐creator  of  the  Manifesto  •  VP  of  Marke0ng  and  Digital   Engagement  for  Alterian  plc  •  Chaired  the  Government’s   Informa0on  Age  Partnership   working  party  on  UK  ICT  •  Authored  a  manifesto  in   1999  for  Ecommerce    
  7. 7. What  is  the  shiR?  
  8. 8. We  used  to  live  on  farms  We ‘manufactured’ food
  9. 9. Then  we  moved  to  the  ci0es   We ‘manufactured products’
  10. 10. Now  we  live  on  the  Internet   We ‘manufacture’ DATA
  11. 11. Going  Global  •  Internet  contributed  £100bn  to  the  UK   economy   –   2009  -­‐  7.2%  of  GDP   –       2015?  -­‐  10%  of  GDP?  • Internet  exports   – expor0ng  £2.80    for  every  £1  imported  • Offline  economy   – 90p  for  every  £1  imported.  •  UK  Trade  Deficit   –  Rose  to  £9.2bn  from  £8.5bn  in  December  2010  
  12. 12. “Small  businesses  that  heavily  use  the  internet  to  do  business   grow  four  *mes  faster  than  those  that  do  not  “   Boston Consulting Group Report 2010
  13. 13. But  e-­‐commerce  is  not  social  
  14. 14. This  is  social  (commerce)  
  15. 15. Challenges  that  we  face  
  16. 16. Don’t  worry  there  are  always  solu0ons  to   these  challenges  
  17. 17. Es0mated  10  million  people  in  the  UK  who  have   never  been  online   I  have  got  by  so  far   without  Social  Media   “Many of and  Digital  Media   these are small business”
  18. 18. There  is  a  new  type  of  Capital  
  19. 19. Social  Capital  
  20. 20. Encourage ethical behaviour
  21. 21. Finally  a  legal  precedent!  
  22. 22. Reduce the NEETSNEETS  Reduce  unemployment  -­‐   Not in Education, Employment or Training 20% of our unemployed are under 24 – our Generation Y
  23. 23. A  changing  business  landscape  
  24. 24. Someone  is  playing  a  game  of  risk  –  do  we  all  understand   what  is  happening  
  25. 25. Mark  Zuckerberg  said…  “we  are  a  solu0on  provider  for  all   your  value  added  down  the   line………….”  
  26. 26. Playing  the  game  of  Risk  in  your  niche  
  27. 27. The  shiR  is  happening  Social  Landscape  –  what  does  this  mean?   •  From  Transac0onal  to  Suppor0ve   •  From  Broadcast  to  Engagement   •  From  Customer  to  Follower   •  From  Contact  to  ‘Friend’   •  From  Local  to  Global  
  28. 28. Introducing  the  Manifesto  •  A  stake  in  the  ground  •  A  pledge  •  A  belief  •  A  movement  •  A  crea0on  of  ac0ons  •  A  Task  force,  some  research  and  a  plan  
  29. 29. The  Manifesto  8  Points  1.  Adopt  a  Digital  Mindset  and  philosophy  2.  Improve  Britain’s  trading  future  3.  Ensure  na*onal  inclusion  4.  Provide  Digital  Skills  for  all,  offering    individuals  choice  and   a  future  they  can  control  5.  Embrace  ethical  online  behaviour  6.  Value  the  social  capital  created  by  individuals  7.  Ensure  Business  leaders,  Advisors,  mentors  and  Coaches   understand  Digital  Business  8.  Recognise  the  value  of  home-­‐based,  digitally  connected   business  in  the  economy  
  30. 30. I  call  on  you  if..  •  You  believe  in  the  manifesto  •  Want  to  increase  the  skills  of  SME’s  to  enable   them  to  grow  digitally  •  Reduce  unemployment  •  Believe  in  ethical  interac0on  •  Want  to  grow  your  own  social  capital  •  Care  about  UK  plc  and  its  economic  future  
  31. 31. www.ecademy.com/manifesto  •  Become  an  associate  •  Display  your  support  •  Please  leave  your  thoughts  with  us  on  the   postcard  

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