Digital Business Britain Manifesto - Penny Power

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On 10th March 2011 I launched our Manifesto for change. This Digital Business Britain Manifesto seeks to build the knowledge of Social Media within Small Business and calls for business owners and business advisors to learn the power of social media and realize their responsibility to connect globally and build their social capital, while also enabling their staff to do the same.

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Digital Business Britain Manifesto - Penny Power

  1. 1. 10 th March 2011 a new British cause was launched… Manifesting Digital Business Britain #DBBM Thank you to Bob Barker VP of Corporate marketing and Digital Engagement – Co-Creator of the Manifesto
  2. 2. Ecademy - ‘learning, networking and business development <ul><li>Caring for Small Business for 13 years </li></ul><ul><li>1998 - E-commerce </li></ul><ul><li>2002 - Social Networking </li></ul><ul><li>2007 - Social Media </li></ul><ul><li>2010 - Digital </li></ul>
  3. 3. Welcome Katherine Hathaway <ul><li>Deputy Director in the Department for Business, Innovation and Skills </li></ul>
  4. 4. Our experience and learning over 13 yrs <ul><li>The shift online is a migration to a new world </li></ul><ul><li>The culture of the online world is different </li></ul><ul><li>Destructive communication has lasting damage </li></ul><ul><li>Social Capital is a fundamental asset for all </li></ul><ul><li>Learning social media is not just a ‘How to’ challenge </li></ul><ul><li>Social Media is a ‘social challenge’ </li></ul><ul><li>The next ‘perfect storm’ is digital </li></ul>
  5. 5. Why did I write this Manifesto? <ul><li>The opportunity within SME’s for increasing their businesses through the online world is huge </li></ul><ul><li>Not enough SME’s are doing it </li></ul><ul><li>Not enough SME’s understand the new ‘social’ landscape </li></ul><ul><li>Skills gap is widening – I see it everywhere </li></ul>
  6. 6. Bob Barker – co-creator of the Manifesto <ul><li>VP of Marketing and Digital Engagement for Alterian plc </li></ul><ul><li>Chaired the Government’s Information Age Partnership working party on UK ICT </li></ul><ul><li>Authored a manifesto in 1999 for Ecommerce </li></ul>
  7. 7. What is the shift?
  8. 8. We used to live on farms We ‘manufactured’ food
  9. 9. Then we moved to the cities We ‘manufactured products’
  10. 10. Now we live on the Internet We ‘manufacture’ DATA
  11. 11. Going Global <ul><li>Internet contributed £100bn to the UK economy </li></ul><ul><ul><li>2009 - 7.2% of GDP </li></ul></ul><ul><ul><li>2015? - 10% of GDP? </li></ul></ul><ul><li>Internet exports </li></ul><ul><ul><li>exporting £2.80  for every £1 imported </li></ul></ul><ul><li>Offline economy </li></ul><ul><ul><li>90p for every £1 imported. </li></ul></ul><ul><li>UK Trade Deficit </li></ul><ul><ul><li>Rose to £9.2bn from £8.5bn in December 2010 </li></ul></ul>
  12. 12. <ul><li>“ Small businesses that heavily use the internet to do business grow four times faster than those that do not “ </li></ul>Boston Consulting Group Report 2010
  13. 13. But e-commerce is not social
  14. 14. This is social (commerce)
  15. 15. Challenges that we face
  16. 16. Don’t worry there are always solutions to these challenges
  17. 17. Estimated 10 million people in the UK who have never been online I have got by so far without Social Media and Digital Media “ Many of these are small business”
  18. 18. There is a new type of Capital
  19. 19. Social Capital
  20. 20. Encourage ethical behaviour
  21. 21. Finally a legal precedent!
  22. 22. Reduce unemployment - NEETS <ul><li>N ot in E ducation, E mployment or T raining </li></ul><ul><ul><li>20% of our unemployed are under 24 – our Generation Y </li></ul></ul>Reduce the NEETS
  23. 23. A changing business landscape
  24. 24. Someone is playing a game of risk – do we all understand what is happening
  25. 26. Mark Zuckerberg said… “ we are a solution provider for all your value added down the line………….”
  26. 27. Playing the game of Risk in your niche
  27. 28. The shift is happening <ul><li>Social Landscape – what does this mean? </li></ul><ul><li>From Transactional to Supportive </li></ul><ul><li>From Broadcast to Engagement </li></ul><ul><li>From Customer to Follower </li></ul><ul><li>From Contact to ‘Friend’ </li></ul><ul><li>From Local to Global </li></ul>
  28. 29. Introducing the Manifesto <ul><li>A stake in the ground </li></ul><ul><li>A pledge </li></ul><ul><li>A belief </li></ul><ul><li>A movement </li></ul><ul><li>A creation of actions </li></ul><ul><li>A Task force, some research and a plan </li></ul>
  29. 31. The Manifesto 8 Points <ul><li>Adopt a Digital Mindset and philosophy </li></ul><ul><li>Improve Britain’s trading future </li></ul><ul><li>Ensure national inclusion </li></ul><ul><li>Provide Digital Skills for all, offering individuals choice and a future they can control </li></ul><ul><li>Embrace ethical online behaviour </li></ul><ul><li>Value the social capital created by individuals </li></ul><ul><li>Ensure Business leaders, Advisors, mentors and Coaches understand Digital Business </li></ul><ul><li>Recognise the value of home-based, digitally connected business in the economy </li></ul>
  30. 32. Congratulations to our NEW Ecademy Digital Coaches <ul><li>Mick Say </li></ul><ul><li>Demos Flouri </li></ul><ul><li>Jude Germain </li></ul><ul><li>Diana Marsland </li></ul><ul><li>Karen Winterhalter </li></ul><ul><li>Jonnie Jensen </li></ul><ul><li>Helen Williamson </li></ul><ul><li>Loran Northey </li></ul>
  31. 33. I call on you if.. <ul><li>You believe in the manifesto </li></ul><ul><li>Want to increase the skills of SME’s to enable them to grow digitally </li></ul><ul><li>Reduce unemployment </li></ul><ul><li>Believe in ethical interaction </li></ul><ul><li>Want to grow your own social capital </li></ul><ul><li>Care about UK plc and its economic future </li></ul>
  32. 34. www.ecademy.com/manifesto <ul><li>Become an associate </li></ul><ul><li>Display your support </li></ul><ul><li>Please leave your thoughts with us on the postcard </li></ul>

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