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Social technologies rely on participation, content, and actions from the user community to take their form, and define their success. ...

Social technologies rely on participation, content, and actions from the user community to take their form, and define their success.

This presentation proposes the notion of "seeding" as a way to think about the activities (or engagement strategies) we undertake as designers to connect these technology projects to a community of users.

Some significant reconsiderations in our design methods have been triggered by the changes introduced by social technologies. Our research and design projects are now more akin to collaborative design activities, interventions, experiments, or pilots. It becomes unclear where the design stops and the community starts. Seeking opportunities to seed content, connections and communities is now central to our evolving role as designers of technology, as facilitators of experience, and creators of conditions for growth, participation and emergent design.

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