Reflections on seeding in socal design: building connections with communities, design and use in social technology projects - Presentation Transcript
Reflections on the role of
seeding in social design
IDWOP
Penny Hagen & John MacFarlane
11 December 2008
technologies
social technologies
building connections
seeding
seeding a
potential
community
seeding through
an existing niche
community
Challenges
fragility of social projects
project inertia
consent
reflections
where does the research stop and
the community start?
Thank you
thanks to the
Digital Eskimo team
www.digitaleskimo.net and our generous
clients,
And to
Dr Toni Robertson,
Interaction Design and Work Practice
Lab, University of Technology Sydney
http://research.it.uts.edu.au/idwop/
Social technologies rely on participation, content, more
Social technologies rely on participation, content, and actions from the user community to take their form, and define their success.
This presentation proposes the notion of "seeding" as a way to think about the activities (or engagement strategies) we undertake as designers to connect these technology projects to a community of users.
Some significant reconsiderations in our design methods have been triggered by the changes introduced by social technologies. Our research and design projects are now more akin to collaborative design activities, interventions, experiments, or pilots. It becomes unclear where the design stops and the community starts. Seeking opportunities to seed content, connections and communities is now central to our evolving role as designers of technology, as facilitators of experience, and creators of conditions for growth, participation and emergent design. less
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