Reaching out or moving
closer: Connecting with
your ‘Community’




                 Penny Hagen
                 Making L...
Design for social change
Using social technologies to
connect with your ‘community’
Favourites


                                                Email

                                                      ...
Favourites


                                                    Email

                                                  ...
“   We want a more
    engaging website

    We want to increase
    participation

    We want to use
    social media
Participation & engagement
Experience
Ownership
Relinquish
control
Brand abuse
Enhance brand
through participation
Is your organisation
ready for it?
MSN

                                                                               Twitter


                            ...
MSN

                                                                                                Twitter


           ...
MSN

                                                                                                   Twitter


        ...
MSN

                                                                                                   Twitter


        ...
MSN

                                                                               Twitter


                            ...
MSN

                                                                                         Twitter


                  ...
MSN

                                                                                           Twitter


                ...
MSN

                                                                                           Twitter


                ...
MSN

                                                                                           Twitter


                ...
reach out
                                                                     MSN

                                      ...
Flickr
NewMatilda.com
comments
share
Dumbo feather
blog
delicious flickr
moving closer
                                                                        MSN

                               ...
MCA
generationnext
Myspace
cancerwise
MDAnderson
Twitter
Consider
Control


Resourcing
Shared interests
Niche community
Appropriate tools
Initiating connections with
your ‘community’
WWF
Human Habitat
Insight
Reflection
Intervention
Seed content
Community
Guide Dogs
NSW/ACT
DesignLab
let the community
tell us about the tools
let the community
tell us about the tools




Build connections with individuals
Build relationships with existing hubs
Ma...
develop an ecology                                                MSN

                                                   ...
thank you
                                                                           See also
image credits
creative commo...
Making Links, Reaching out or Moving Closer connecting with your networked Community. Strategies for social media.
Making Links, Reaching out or Moving Closer connecting with your networked Community. Strategies for social media.
Making Links, Reaching out or Moving Closer connecting with your networked Community. Strategies for social media.
Making Links, Reaching out or Moving Closer connecting with your networked Community. Strategies for social media.
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Making Links, Reaching out or Moving Closer connecting with your networked Community. Strategies for social media.

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Strategies for thinking about how social media can connect you to your community. Keynote Presented at Making Links 2008 Melbourne

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Making Links, Reaching out or Moving Closer connecting with your networked Community. Strategies for social media.

  1. 1. Reaching out or moving closer: Connecting with your ‘Community’ Penny Hagen Making Links 2008
  2. 2. Design for social change
  3. 3. Using social technologies to connect with your ‘community’
  4. 4. Favourites Email Facebook Phone Forum Comments Group Tags Anyone User Photos Blog Photo set Delicious
  5. 5. Favourites Email Facebook Phone Page Comments Group Tags Anyone User Photos What do they mean Blog for organisations? Photo set Delicious
  6. 6. “ We want a more engaging website We want to increase participation We want to use social media
  7. 7. Participation & engagement
  8. 8. Experience
  9. 9. Ownership
  10. 10. Relinquish control
  11. 11. Brand abuse
  12. 12. Enhance brand through participation
  13. 13. Is your organisation ready for it?
  14. 14. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website
  15. 15. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website organisational
  16. 16. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr personal website organisational
  17. 17. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr personal website organisational
  18. 18. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website
  19. 19. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website control
  20. 20. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space influence Flickr website control
  21. 21. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space influence Flickr website control
  22. 22. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space influence Flickr website control
  23. 23. reach out MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website
  24. 24. Flickr
  25. 25. NewMatilda.com comments share
  26. 26. Dumbo feather blog delicious flickr
  27. 27. moving closer MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website
  28. 28. MCA generationnext Myspace
  29. 29. cancerwise MDAnderson Twitter
  30. 30. Consider Control Resourcing Shared interests Niche community Appropriate tools
  31. 31. Initiating connections with your ‘community’
  32. 32. WWF Human Habitat
  33. 33. Insight Reflection Intervention Seed content Community
  34. 34. Guide Dogs NSW/ACT DesignLab
  35. 35. let the community tell us about the tools
  36. 36. let the community tell us about the tools Build connections with individuals Build relationships with existing hubs Maintain momentum
  37. 37. develop an ecology MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website
  38. 38. thank you See also image credits creative commons http://creativecommons.org/licenses/by-sa/2.0/deed.en http://delicious.com/digimo Flickr username: danorth1 tags: socialmedia socialchange Uploaded on May 7, 2006 http://www.flickr.com/photos/danorth1/142574092/ socialmediastrategy socialnetworks twitter Flickr ROI username: BdR76 Uploaded on October 30, 2006 http://www.flickr.com/photos/85451010@N00/284073235/ Flickr slide 12: username: BdR76 Uploaded on October 30, 2006 http://www.flickr.com/photos/85451010@N00/284073235/ Flickr slide 14 & 8 username: Carf Uploaded on August 4, 2007 http://www.flickr.com/photos/beija-flor/1226715071/sizes/l/in/photostream/ http://www.flickr.com/photos/beija-flor/1217587004/sizes/l/ Flickr Slide 32: Uploaded on February 17, 2007 username: cello512 http://www.flickr.com/photos/45299717@N00/393684343/ slide 15: The Hebrew University of Jarusalem http://teachline.ls.huji.ac.il/

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