Reaching out or moving
closer: Connecting with
your ‘Community’
Penny Hagen
Making Links 2008

Design for social change

Using social technologies to
connect with your ‘community’

Favourites
Email
Facebook
Phone
Forum
Comments
Group
Tags
Anyone
User
Photos
Blog
Photo set
Delicious

Favourites
Email
Facebook
Phone
Page
Comments
Group
Tags
Anyone
User
Photos
What do they mean
Blog
for organisations? Photo set
Delicious

“ We want a more
engaging website
We want to increase
participation
We want to use
social media

Participation & engagement

Experience

Ownership

Relinquish
control

Brand abuse

Enhance brand
through participation

Is your organisation
ready for it?

MSN
Twitter
Facebook
Blog
Delicious
Skype
My Space
Space Book You Tube LinkedIn
Slideshare
Web Presence RSS
My Space
Flickr
website

MSN
Twitter
Facebook
Blog
Delicious
Skype
My Space
Space Book You Tube LinkedIn
Slideshare
Web Presence RSS
My Space
Flickr
website
organisational

MSN
Twitter
Facebook
Blog
Delicious
Skype
My Space
Space Book You Tube LinkedIn
Slideshare
Web Presence RSS
My Space
Flickr
personal
website
organisational

MSN
Twitter
Facebook
Blog
Delicious
Skype
My Space
Space Book You Tube LinkedIn
Slideshare
Web Presence RSS
My Space
Flickr
personal
website
organisational

MSN
Twitter
Facebook
Blog
Delicious
Skype
My Space
Space Book You Tube LinkedIn
Slideshare
Web Presence RSS
My Space
Flickr
website

MSN
Twitter
Facebook
Blog
Delicious
Skype
My Space
Space Book You Tube LinkedIn
Slideshare
Web Presence RSS
My Space
Flickr
website
control

MSN
Twitter
Facebook
Blog
Delicious
Skype
My Space
Space Book You Tube LinkedIn
Slideshare
Web Presence RSS
My Space
influence
Flickr
website
control

MSN
Twitter
Facebook
Blog
Delicious
Skype
My Space
Space Book You Tube LinkedIn
Slideshare
Web Presence RSS
My Space
influence
Flickr
website
control

MSN
Twitter
Facebook
Blog
Delicious
Skype
My Space
Space Book You Tube LinkedIn
Slideshare
Web Presence RSS
My Space
influence
Flickr
website
control

reach out
MSN
Twitter
Facebook
Blog
Delicious
Skype
My Space
Space Book You Tube LinkedIn
Slideshare
Web Presence RSS
My Space
Flickr
website

Flickr

NewMatilda.com
comments
share

Dumbo feather
blog
delicious flickr

moving closer
MSN
Twitter
Facebook
Blog
Delicious
Skype
My Space
Space Book You Tube LinkedIn
Slideshare
Web Presence RSS
My Space
Flickr
website

MCA
generationnext
Myspace

cancerwise
MDAnderson
Twitter

Consider
Control
Resourcing
Shared interests
Niche community
Appropriate tools

Initiating connections with
your ‘community’

WWF
Human Habitat

Insight
Reflection
Intervention
Seed content
Community

Guide Dogs
NSW/ACT
DesignLab

let the community
tell us about the tools

let the community
tell us about the tools
Build connections with individuals
Build relationships with existing hubs
Maintain momentum

develop an ecology MSN
Twitter
Facebook
Blog
Delicious
Skype
My Space
Space Book You Tube LinkedIn
Slideshare
Web Presence RSS
My Space
Flickr
website

thank you
See also
image credits
creative commons
http://creativecommons.org/licenses/by-sa/2.0/deed.en
http://delicious.com/digimo
Flickr
username: danorth1 tags: socialmedia socialchange
Uploaded on May 7, 2006
http://www.flickr.com/photos/danorth1/142574092/ socialmediastrategy socialnetworks twitter
Flickr
ROI
username: BdR76
Uploaded on October 30, 2006
http://www.flickr.com/photos/85451010@N00/284073235/
Flickr
slide 12: username: BdR76
Uploaded on October 30, 2006
http://www.flickr.com/photos/85451010@N00/284073235/
Flickr
slide 14 & 8
username: Carf
Uploaded on August 4, 2007
http://www.flickr.com/photos/beija-flor/1226715071/sizes/l/in/photostream/
http://www.flickr.com/photos/beija-flor/1217587004/sizes/l/
Flickr
Slide 32: Uploaded on February 17, 2007
username: cello512
http://www.flickr.com/photos/45299717@N00/393684343/
slide 15: The Hebrew University of Jarusalem
http://teachline.ls.huji.ac.il/