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Strategies for thinking about how social media can connect you to your community. Keynote Presented at Making Links 2008 Melbourne

Strategies for thinking about how social media can connect you to your community. Keynote Presented at Making Links 2008 Melbourne

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Making Links, Reaching out or Moving Closer connecting with your networked Community. Strategies for social media. Presentation Transcript

  • 1. Reaching out or moving closer: Connecting with your ‘Community’ Penny Hagen Making Links 2008
  • 2. Design for social change
  • 3. Using social technologies to connect with your ‘community’
  • 4. Favourites Email Facebook Phone Forum Comments Group Tags Anyone User Photos Blog Photo set Delicious
  • 5. Favourites Email Facebook Phone Page Comments Group Tags Anyone User Photos What do they mean Blog for organisations? Photo set Delicious
  • 6. “ We want a more engaging website We want to increase participation We want to use social media
  • 7. Participation & engagement
  • 8. Experience
  • 9. Ownership
  • 10. Relinquish control
  • 11. Brand abuse
  • 12. Enhance brand through participation
  • 13. Is your organisation ready for it?
  • 14. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website
  • 15. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website organisational
  • 16. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr personal website organisational
  • 17. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr personal website organisational
  • 18. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website
  • 19. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website control
  • 20. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space influence Flickr website control
  • 21. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space influence Flickr website control
  • 22. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space influence Flickr website control
  • 23. reach out MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website
  • 24. Flickr
  • 25. NewMatilda.com comments share
  • 26. Dumbo feather blog delicious flickr
  • 27. moving closer MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website
  • 28. MCA generationnext Myspace
  • 29. cancerwise MDAnderson Twitter
  • 30. Consider Control Resourcing Shared interests Niche community Appropriate tools
  • 31. Initiating connections with your ‘community’
  • 32. WWF Human Habitat
  • 33. Insight Reflection Intervention Seed content Community
  • 34. Guide Dogs NSW/ACT DesignLab
  • 35. let the community tell us about the tools
  • 36. let the community tell us about the tools Build connections with individuals Build relationships with existing hubs Maintain momentum
  • 37. develop an ecology MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website
  • 38. thank you See also image credits creative commons http://creativecommons.org/licenses/by-sa/2.0/deed.en http://delicious.com/digimo Flickr username: danorth1 tags: socialmedia socialchange Uploaded on May 7, 2006 http://www.flickr.com/photos/danorth1/142574092/ socialmediastrategy socialnetworks twitter Flickr ROI username: BdR76 Uploaded on October 30, 2006 http://www.flickr.com/photos/85451010@N00/284073235/ Flickr slide 12: username: BdR76 Uploaded on October 30, 2006 http://www.flickr.com/photos/85451010@N00/284073235/ Flickr slide 14 & 8 username: Carf Uploaded on August 4, 2007 http://www.flickr.com/photos/beija-flor/1226715071/sizes/l/in/photostream/ http://www.flickr.com/photos/beija-flor/1217587004/sizes/l/ Flickr Slide 32: Uploaded on February 17, 2007 username: cello512 http://www.flickr.com/photos/45299717@N00/393684343/ slide 15: The Hebrew University of Jarusalem http://teachline.ls.huji.ac.il/