DESIGN AND USE:
TOOLS AND TRENDS
Lecture given for the Future Design Strategies lecture series at
the School of Design, Architecture and Building, UTS, Sydney,
September 2009
@PennyHagen
Sunday, 20 September 2009 1

DESIGN AND USE
Sunday, 20 September 2009 2

situated
image http://www.flickr.com/photos/tim166/293161965/sizes/l/
Sunday, 20 September 2009 3

messy
Sunday, 20 September 2009 4

different perspectives
http://2.bp.blogspot.com/_qPU4xXquQ44/SdWeSGPOTSI/AAAAAAAAADs/XtbdRoCu3bs/s1600-h/just_funny_dogs.jpg
Sunday, 20 September 2009 5

TOOLS
Sunday, 20 September 2009 6

Personas
a description of a representative user
(a pretend person who represents a type or group of users)
Sunday, 20 September 2009 7

Examples
Active participant within the New Matilda community.
Supports independent media, and the goals of the magazine.
Been with them since pretty much the beginning when they
were a print magazine.
Joel- Ad hoc User
Age: 48
Assoc. Professor, Journalism and New Avid reader of political content on and offline.
Media, at a Sydney University Likes to read articles and comment on them as
Dianne well as share them with others.
Sometimes contributes articles
Grown up family. Tries to get his kids interested General interest in all the articles that are
in political issues. Supports the greens and published.
gives talks at conferences. Enjoys reading and Prints stuff out to read on the bus.
music, used to play in a band but recently they Sometimes looks for old articles to references in
havenʼt been practicing much. Takes public his lectures.
transport to work. Uses RSS to get updates from his favorite sites.
images http://wiki.fluidproject.org/display/fluid/Persona%2BFormat
Sunday, 20 September 2009 8

Example Joel - academic - regular user
Active participant within the New Matilda community.
Supports independent media, and the goals of the
magazine. Been with them since pretty much the
beginning when they were a print magazine.
Likes to read articles and comment on
Age: 48 them as well as share them with
Assoc. Professor, Journalism others.
and New Media
Sometimes contributes articles
Grown up family. Tries to get his General interest in all the articles that
kids interested in political issues. are published.
Supports the greens and gives Prints stuff out to read on the bus.
talks at conferences. Enjoys Sometimes looks for old articles to
reading and music, takes public references in his lectures.
transport to work. Avid reader of Uses RSS to get updates from his
political content on and offline. favorite sites.
photo from http://www.flickr.com/photos/82705724@N00/97272720/
Sunday, 20 September 2009 9

Building Personas
Summary of user type
Summary of relationship to product
Background: Activities/Motivations
Name/ Age What are they trying to achieve?
Background, family etc Why are they trying to achieve this?
Role/Job/Occupation Project Engagement
Leisure activities/recreational What is their relationship to the
interests, aspirations brand/service/product?
Characteristics What triggers the “interaction”?
Technical use (tools, ability, What similar brands might they use?
access points) Scenarios:
Sunday, 20 September 2009 10

Sunday, 20 September 2009 11

analysing research
Sunday, 20 September 2009 12

looking for patterns
Sunday, 20 September 2009 13

identifying patterns
Sunday, 20 September 2009 14

Personas
Tell us:
who the users are.
what are the activities they wish to perform.
why they might use/buy/wear our product i.e their
motivations
How our product/service fits into the context of their
life.
Sunday, 20 September 2009 15

Nudies
Sunday, 20 September 2009 16

creating nudies
Sunday, 20 September 2009 17

Nudies
Shifts our perspective to the user
Makes available important information...
Fun, visual and memorable
Sunday, 20 September 2009 18

Personas
Manage and share research
Represent important patterns about behavior
Provide a user perspective for guiding design
Prompt new design possibilities and features
Can trigger further research
Sunday, 20 September 2009 19

Scenarios
descriptions of everyday situations
remind us that people are using our products and services as part of their
everyday lives...
Sunday, 20 September 2009 20

Example
At Lunch Rick and Joel are discussing the
Susan Boyle phenomena. Joel refers to an
article about it on New Matilda, after lunch he
finds it again and sends it to Rick.
They describe an instance of use...in context.
Sunday, 20 September 2009 21

Scenarios
(with a purpose) Current Scenarios
Future Scenarios
Test Scenarios
Sunday, 20 September 2009 22

scenario & personas in design
Sunday, 20 September 2009 23

Scenarios
Assist us in thinking about use in context
Expose problems and opportunities in current
design
Flesh out and evaluate a design idea from multiple
perspectives
Sunday, 20 September 2009 24

made with a purpose
Scenarios (Bødker 2000)
(with a purpose)
used to inform and challenge design, not make your
design idea sound good!
(or make the world sound like a more organised or less messy place
than it is)
Sunday, 20 September 2009 25

help us stay connected to real people
and the real world, while we are in
our design studio
image http://www.flickr.com/photos/tim166/293161965/sizes/l/
Sunday, 20 September 2009 26

reflect, reason
Sunday, 20 September 2009 27

&
communicate
Sunday, 20 September 2009 28

Trends
Sunday, 20 September 2009 29

we don’t make ‘products’ anymore
http://www.flickr.com/photos/gruts/3452533864/sizes/l/
Sunday, 20 September 2009 30

design has escaped into the wild
Sunday, 20 September 2009 31

Service Design
livework.co.uk
Sunday, 20 September 2009 32

Service Design
ADD IMAGE
www.nudie.com
Sunday, 20 September 2009 33

Touch Point Matrix
http://www.servicedesigntools.org/sites/default/files/res_images/TOUCHPOINTS_MATRIX_01.jpg
Sunday, 20 September 2009 34

DIY Design
http://springwise.com/eco_sustainability/hibsystem/
Sunday, 20 September 2009 35

DIY Design
www.studio28couture.com/
Sunday, 20 September 2009 36

DIY Design
www.ponoko.com
Sunday, 20 September 2009 37

Crowdsourcing
crowdsourcing
http://www.nextstopdesign.com/
Sunday, 20 September 2009 38

Social Media
www.livelocal.org.au
Sunday, 20 September 2009 39

Social Media
www.twitter.com
Sunday, 20 September 2009 40

Social Media
#kookai
Sunday, 20 September 2009 41

Social Media
http://uservoice.com/
Sunday, 20 September 2009 42

how do our methods need to be extended
or adapted to support design in the wild?
Sunday, 20 September 2009 43

how do we position our own practice in
relation to this dynamic and changing
design space?
Sunday, 20 September 2009 44

Thank you
Publications Image Credits
Bødker, S. 2000, 'Scenarios in user-centred design--setting the
stage for reflection and action', Interacting with Computers,
vol. 13, no. 1, pp. 61-75.
Hutchins, E., Cognition in the Wild, MIT. (1995). http://www.flickr.com/photos/aviisme/875249653/
Dourish, P., Where the Action Is, MIT Press. (2001). http://www.flickr.com/photos/thomashawk/132574958/
Henderson, A. & Kyng, M., 'There is no place like Home: Continuing Design http://www.flickr.com/photos/afronie/227438290/
in Use.' in J. Greenbaum & M. Kyng (eds), Design at Work, Lawrence
http://www.flickr.com/photos/jlmcvay/21895410/
Erlbaum Associates, (1991), pp. 219-240.
Lee, Y., 'Design participation tactics: the challenges and new roles for http://www.flickr.com/photos/82705724@N00/97272720/
designers in the co-design process', CoDesign, vol. 4, no. 1, (2008) http://www.flickr.com/photos/tim166/293161965/sizes/l/
pp. 31 - 50.
Ehn, P., 'Participation in Design Things', Proc. PDC'08, ACM (2008).
Additional Online References
http://www.enginegroup.co.uk/
http://www.servicedesigntools.org
www.crowdspring.com
http://wiki.fluidproject.org/display/fluid/Persona%2BFormat
Thanks to Digital Eskimo & their awesome Clients
Sunday, 20 September 2009 45