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A Portrait Of The Social Intranet
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A Portrait Of The Social Intranet


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  • 1. A portrait of the social intranet Steve Perry - Head of Knowledge and Business Development Systems September 2009
  • 2. Freshfields Bruckhaus Deringer LLP Agenda  Business need  Solution - Confluence platform  Example uses  Results 1
  • 3. Freshfields Bruckhaus Deringer LLP Business need  We had a number of issues with our traditional static intranet:  content being out-of-date, difficult to find and complex to maintain;  high resource/time costs due to repetitive, labour intensive processes with long review cycles and limited editors;  interfaces not consistent or easy to use; and  low user satisfaction and usage rates.  The intranet was not resolving problems; it was creating them.  We needed to move away from the static intranet site to a more collaborative, participative and dynamic environment. 2
  • 4. Freshfields Bruckhaus Deringer LLP Example – Private Equity Group 3
  • 5. Freshfields Bruckhaus Deringer LLP Example - iFreshfields 4
  • 6. Freshfields Bruckhaus Deringer LLP Solution  The firm adopted a lightweight flexible approach, implementing a low-cost enterprise-level Web 2.0 platform: Confluence.  Following the creation of top-level spaces covering practice groups, sector groups etc space owners are able to create new areas enabling a quick response to their business issues and drivers. 5
  • 7. Freshfields Bruckhaus Deringer LLP Elements of Confluence  wikis that support collaboration work spaces as well as a structured intranet  themes and templates to help with the creation of new wiki spaces and provide users with a common look and feel  easy sharing and linking of content  blogs or news within each wiki space  labeling (or tagging) that allows users to apply their own keywords to categorise content to improve its findability and aid navigation 6
  • 8. Freshfields Bruckhaus Deringer LLP Elements of Confluence  RSS to deliver  relevant content into the wiki from external sources or other data stores in the firm  updated content from the wiki to subscribers in their feed readers  robust search engine that searches across all wiki content, including document and email attachments 7
  • 9. Freshfields Bruckhaus Deringer LLP Example uses  People in the firm have traditionally collated information and exchanged ideas via email.  People are subscribing to spaces so that they automatically receive updates of new or amended content.  Creating a document  Groups quickly create wiki spaces, which accommodate all work and information surrounding the preparation of a thought leadership piece, pitch or know how.  Globally dispersed teams within the firm are all directed to the wiki to make their contributions.  The central team is then able to collate the information and build the document from all the material collated in one space. 8
  • 10. Freshfields Bruckhaus Deringer LLP Example uses Creating articles across different jurisdictions  The article included country chapters that were written by different authors in 7 offices worldwide.  Every author wrote his country-piece under the respective heading on a wiki page.  Once the text had been reviewed and signed off, the wiki page was converted into a word document and sent to the publishers. 9
  • 11. Freshfields Bruckhaus Deringer LLP Example uses Managing an internal training schedule  page with the schedule of upcoming London training lunch-time sessions  another page that lists recent training lunches  used to distribute the presentation held at the training lunch and to link through to best practice guidelines  better than sending out individual emails and answering email enquiries for copies of the presentation 10
  • 12. Freshfields Bruckhaus Deringer LLP Example uses Planning of international conferences  drafting and amending agendas and invitee lists, organising hotel rooms and travel, distributing joining instructions to attendees - all done on a wiki page US partners discussion forum  wiki space designed to allow the US partners to discuss, debate and agree the key issues facing the business in the US 11
  • 13. Freshfields Bruckhaus Deringer LLP Results  The participative and involving aspects of the wiki have delivered significant value.  The wiki is intuitive and most people simply know instinctively how to use it.  The benefits include:  increased intranet usage  cost-effective capture, maintenance and delivery of a wide variety of firm and client-related information  better informed staff, who are able to work more productively  superior access to timely, relevant legal and business information 12
  • 14. Freshfields Bruckhaus Deringer LLP Results  The platform is also helping to break down traditional barriers between globally dispersed teams.  Users have now adopted the intranet as their own, and there is a huge demand for new content areas and functionality.  Overall, implementing the Confluence-based social intranet has been a very positive experience for the firm. 13