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Flitterin' for Talent
 

Flitterin' for Talent

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Part II of "Recruiting in a Network World" series. Workshop explores how to use Twitter, LinkedIn and Twitter to find top talent. Helping HR teams create a social media recruitment ...

Part II of "Recruiting in a Network World" series. Workshop explores how to use Twitter, LinkedIn and Twitter to find top talent. Helping HR teams create a social media recruitment business case for management.

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    Flitterin' for Talent Flitterin' for Talent Presentation Transcript

    • Recruiting in a Networked world Presented by:
    • Workshop 2: Flitterin’ = Facebook, Twitter & LinkedIn Presented by:
    • From last presentation (change) How to be an employer of choice How to turn ‘jobs’ into ‘opportunities’ Why your career page should show your human side
    • Traditional Media
    • SOCIAL MEDIA / Social Recruiting Social Media SOCIAL RECRUITING
    • Social recruiting tools
    • What is the best social recruitment tool for you? Who is your target audience? What social media tool fits your culture? What is our objective? What tools are you already using?
    • Average age: 40+ 50+ million 80% College / users worldwide University educated 54% Male 46% Female
    • Average age: 27 300+ million 43% College/ users... University educated and growing! 46% Male 54% Female
    • Average age: 31 40+ 55% College/ million users and University educated rapidly growing 47% Male 53% Female
    • Integrating with your recruiting practices Advertise on your homepage Have a “live feed” for Twitter on your careers page Add links into your email signature Include links in job postings Encourage current employees to follow/join
    • TWITTER 101
    • learn the lingo
    • Twitter Swiss Army Knife TweetDeck or Hootsuite
    • Twitter Swiss Army Knife UberTwitter
    • Twitter Swiss Army Knife Bit.Ly
    • Twitter Swiss Army Knife Twitter Counter
    • Follow the leaders! Official Twitter Search ( http://search.twitter.com ) Bloggers, Thought Leaders, Who’s tweeting? site:twitter.com “at company name” or “bio*keyword” Google Follow Finder ( http://followfinder.googlelabs.com )
    • Follow the leaders! Official Twitter Search ( http://search.twitter.com ) Bloggers, Thought Leaders, Who’s tweeting? site:twitter.com “at company name” or “bio*keyword” Google Follow Finder ( http://followfinder.googlelabs.com )
    • I’m all set up! What do I say?!?! Be yourself Be conversational Use Google Reader
    • I’m all set up! What do I say?!?! Google Reader
    • I’m all set up! What do I say?!?! Be yourself Be conversational Use Google Reader Tweet often
    • Learn the lingo Twitter Swiss Army Knife Tweet, Retweet (RT) and Direct Message (DM) Tweet Deck or Hootsuite Twitter handle (@username) UberTwitter # hashtag Bit.ly bit.ly - shortened links Twitter Counter Twitter 101 Recap I’m all set up! What do I say?!?! Follow the Leaders! Be yourself Official Twitter Search (http://search.twitter.com) Bloggers, Thought Leaders, Who’s tweeting? Be conversational site:twitter.com “at companyname” or Use Google Reader “bio*keyword” Tweet often Google Follow Finder (http://followfinder.googlelabs.com)
    • Flitterin’ for talent
    • Flitterin’ for Talent Fill in the blanks: _______________ are the new Marketers. _______________ are the Brand Ambassadors. Your options are: EMPLOYEES HR
    • Flitterin’ for Talent LinkedIn
    • Flitterin’ for Talent Twitter
    • Flitterin’ for Talent Social Recruiting Facebook
    • The social media business case
    • Why ha a Social Media presence in HR? ve To learn about your culture Positive impression about company growth Makes your recruitment team more accessible Allows your HR team to be ambassadors
    • measuring success starts with setting goals What is your overall objective? How are you going to track it each month? What is your timeline? Does meeting your goals mean it’s working?
    • Identify potential issues Employees “wasting” numerous work hours on social networks Recruitment is already too busy It will cost too much Company information and secrets will be leaked Too many people tweeting different items
    • Identify the potential benefits Increased candidate quality ROI Reduced vacancy days Hidden candidates Job visibility Ability to use in other departments Benchmarking and learning
    • Sources Articles Not on Twitter? You’re not alone! HOW TO: Build a Twitter Strategy for Your Business Social Media Cartoon: Flitterin = Facebook + Twitter + LinkedIn How to Use Facebook Ads for Social Recruiting Sirona Says: Social recruiting workshop Twitter tips Social media Recruiting Stats PowerPoint (12MB download) Business case for social media (revised 2009) The Many Benefits of Social Network Recruiting: Making a Compelling Business Case Sample sites Ubisoft Facebook Page Eloqua LinkedIn Page YellowBook Jobs (ybrecruiting) on Twitter Social networking tools Bit.ly Twitter Counter Google Reader Google Follow Finder
    • Thanks for coming!! Presented by:
    • follow us on Twitter! @hholmes79 @pennycurtis Presented by: