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Twitter & Facebook for Humanitarians

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This nuts and bolts training presentation will teach you how to compose and publish compelling Facebook and Twitter updates. All rights reserved.

This nuts and bolts training presentation will teach you how to compose and publish compelling Facebook and Twitter updates. All rights reserved.

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Twitter & Facebook for Humanitarians Twitter & Facebook for Humanitarians Presentation Transcript

  • 0
    Social Networking 3.0 Communications Cross-training
    Penelope Crump
    Web Communications
    March 18, 2010
  • Social Networking 3.0 Brown Bag
    What We’ll Cover
    How to tweet and facebook for AmeriCares
    How to write a good tweet and facebook update
    How to create a mini-web link aka bit.ly url
    How to upload photos onto Twit pic and facebook
  • AmeriCares on Social Networks
    Find AmeriCares online community:
    www.AmeriCares.org/Facebook
    www.AmeriCares.org/Twitter
  • What is Twitter?
    • Social networking tool and Interactive Micro-blog
    • Available online and on many mobile devices (Blackberry, iPhone)
    • It fosters interactive communications in 140 characters or less
    • Why 140? SMS Compliance (text message character limit)
  • Why Tweeting? (No one says twittering)
    • Influence real time search results during crises and disasters
    • Dialog with and gain supporters
    • Enhance public relations efforts – particularly around new media outlets and bloggers
    • Ideal for feeding news on mobile devices (like the iPhone – see image)
  • How to Tweet: Getting Started
    Go to www.twitter.com, tweetie or any 3rd party app
    Log in with username and password
    Type in tweet and click update
    TIP: Set up Facebookupdates to post to Twitter
    Here is where you type your Tweet. It will not let you go over the character count.
  • Use 125 Characters or Less
    1. Character counts include spaces and URLs
    Followers need enough room to add RT @americares and even a little personal note at the end.
    Right on, awesome, I love these guys, this is who I donate to - are all things our retweeters like to add to our tweets.
    Give them room to do it!
  • Include Keywords and Call to Action
    Twitter Don’t:
    Our medical director just landed in Haiti where he will help earthquake survivors.
    Good info, but it doesn’t engage followers.
    Twitter Do:
    Our medical director just landed in Haiti to help earthquake survivors. Donate to support our efforts http://bit.ly/cskHAf
    OR
    Our medical director just landed in Haiti. Read his report on health risks facing earthquake survivors. http://bit.ly/cskHAf
    These tweets are good because they have relevant calls to action, keywords “help, Haiti, earthquake, donate” trimmed URL and land on pages from which they can take action.
  • Include impactful links
    Twitter Don’t:
    Our medical director just landed in Haiti to help survivors. Watch our earthquake relief video. www.youtube/AmeriCares
    Not a bad tweet, but …
    the call to action is not quite relevant
    the link isn’t trimmed and doesn’t include “http” - followers cannot click on the link without it from many devices
    the link goes to our YouTube page to watch the video, as opposed to our website where they can take action
    Twitter Do:
    Watch AmeriCares in action helping earthquake survivors in Haiti. http://bit.ly/cskHAf
    Very direct call to action with keywords
    Direct link to page on AmeriCares.org with Haiti video
  • Have a conversation
    Tweeting with journalists and celebrities:
    @morningmika Our medical director just landed in Haiti. Read his earthquake survivor risk report http://bit.ly/cskHAf
    This is how you want to tweet to celebrities and reporters. You give them some news, but you also give a call to action for their fans and followers to retweet.
    Dialog:
    @anncurry(or anyone else tweeting about you) – thanks for the (insert relevant tweet) - shout out, retweet, #followfriday Here’s more info: http://bit.ly/cskHA
    Thank people. It’s good manners and increases loyalty. You also want to take advantage of any opportunity to drive traffic.
  • How to create short URLs
    1. Go to http://bit.ly/
    2. Paste in the entire URL from AmeriCares.org
    3. Click on the button that says “shorten”
    4. Use the link in your tweets and facebook posts.
    One link can use up alot of tweet characters, so this is really important.
  • How to upload a twitpic
    Go to http://www.twitpic.com.
    Select “upload a photo”
    3. Choose image per typical browse process
    4. Type in relevant tweet – make it 100 characters to save room for URL
    5. Click on “upload” button. It will post automatically
    6. Use the link in future tweets and Facebookposts, too
  • How to Tweet, continued
    Don’t Tweet about what you had for breakfast!
    Here are some basics:
    Check out trending topics and comment on them
    Share observations about current events and interests
    @ - followed by the username (e.g. @AmeriCares) in your tweet is how you contact or refer to someone
    Dm @ - in your tweet sends a private message. You both have to be following each other to make that happen
    # indicates a running conversation topic (e.g. #iranelection, #charitytuesday). Join in by making a comment and #thetopic flag. It also Creates a hotlink to jump to the conversation.
    RT – indicates a retweet to cascade news to friends & followers
    Follow Friday #ff – recommendations on who to follow
    For other tips and twitter basics, follow @Mashable
  • How to Facebook for AmeriCares
    Go to www.Facebook.com
    Login
  • It’s really confusing, so pay attention!
    You will be logged into AmeriCares Nonprofit. You CANNOT perform functions from this page.
    Go into the search tab and look up AmeriCares.
    Click ONLY on the one you see highlighted here.
  • Facebook, post an update
    Compose an update just like a tweet.
    Use “link” push-pin icon to add a URL
    3. Choose thumbnail. Facebook auto-assigns, so be sure to pick the image. You can also choose “no thumbnail”
    4. Click on the share button to post
  • Send a Facebook Update
    This is also tricky. To send an update to our fans’ facebook mailboxes, click on edit page.
  • Send a facebook update, continued
    Scroll down. Click on “Send an update to fans” on the lower right side.
  • Send a facebook update, continued
    Compose an update just like a short email.
    Use a compelling subject line with 35 characters or less.
    Attach features to add videos and links.
    Be sure to choose photo, just like when you post an update.
    Click send to send update.
  • Any questions?
    Find AmeriCares online community:
    www.AmeriCares.org/Facebook
    www.AmeriCares.org/Twitter
    OR
    www.facebook.com/AmeriCares
    www.twitter.com/AmeriCares