Re-visioning Extension Possibilities

Benjamin Franklin said, “Fish and visitors stink after 3 days.”

We’ve been working together for 11 years.

•Pennsylvania is older and more diverse than ever before. Pennsylvania continues to be ranked third in the nation in the percent of its population 65 or older, but 43rd in the percent that is under 18. By 2020, one-quarter of Pennsylvania’s population will be 60 and older.

•Fastest growing population group in Pennsylvania is the Hispanic or Latino population which has increased by over 50% since 2000.

•In 2008, Pennsylvania ranked 27th among the states in the general health of its population (down from 24 in 2007).

•More than one in four Pennsylvanians are obese, an increase of 122% since 1990. And more than one third of school-aged children in the Commonwealth are overweight or obese.

•Shortages and maldistribution plague access to healthcare in Pennsylvania’s rural areas. Only 12% of Pennsylvania’s primary care physicians practice in rural areas, translating to one primary care physician per 1,316 residents as compared to one per 654 urban Pennsylvanians.

•Pennsylvania ranks 27th among the states in the percent of its population 25 and older with at least a bachelor’s degree, a significant challenge as the state competes for industry and jobs in the 21st century economy.

•Pennsylvania is a net-exporter of residents with college degrees at all levels. It also experiences a large net in-migration of the least-educated residents (those with less than a high school diploma).

•Between 2003 and 2006, Pennsylvania ranked 45th among the states in the percent of job growth, constrained by its relatively low higher education attainment rates.

•Between November 2008 and April 2009, more than 100,000 Pennsylvania workers lost their jobs, with the unemployment rate jumping from 6.1% to 7.8%.

•An epidemic of fiscal distress is weakening Pennsylvania’s municipalities. Between 1970 and 2003, 98% of Pennsylvania’s cities experienced a decline in relative fiscal health.

•50% of Pennsylvania’s bridges are structurally deficient.

•Pennsylvania’s drinking water infrastructure needs an investment of almost $11 billion over the next 20 years.

•44% of the Commonwealth’s roads are in poor or mediocre condition and the state must address $3 billion in backlogged road repairs.

•Pennsylvania has more than $7 billion in wastewater infrastructure needs.

This quote is from 1996.

This quote is from 2003.

And we still haven’t done it.

GOAL 5: Serve the People of the Commonwealth and Beyond

I am responsible for this.

“Never let a serious crisis go to waste.”

–White House Chief of Staff Rahm Emanuel in November

Mailing a Dead Fish
Emanuel is known for his panache for treating donors right. He sends them cheesecakes from Eli's, the famous Chicago bakery. But the one pollster who notoriously ticked off Rahmbo received a 2 1/2 foot decomposing fish in the mail -- ripe, stinky, and to the point.
http://blog.foreignpolicy.com/posts/2008/11/06/the_five_most_infamous_rahm_emanuel_moments
 

• Economic Development
• Health
• Education—STEM
• Energy & the Environment
• International Programs

Four Centers:

Two centers--Lancaster and Lewistown—share space with Extension.

Pittsburgh Metro Center

Community Greening effort led by the Penn State Metro Research and Outreach Center is turning the steel city into the green city.
Vacant Lot Project—community improvement in collaboration with the Colleges of Ag Sciences and Arts & Architecture involving research and undergraduate service learning opportunities.
Green Roof—College of Ag Sciences research assisting government and corporations to achieve energy savings in Pittsburgh’s core.
Urban Farming Certificate program—research and community development.
Brownfield efforts—research-based solutions to key urban remediation challenges.
Robotic Tree Fruit Harvesting—collaboration with Carnegie Mellon.

Metro Center has spearheaded:
the Vacant Lot Project
Landscape Architecture fall semester Studios
Green Roof efforts in Pittsburgh’s core
urban farming certificate program
proposed Brownfield remediation efforts
and collaboration with the CMU robotic tree fruit harvesting project.

The Penn State Metro Center in Pittsburgh is poised to share Penn State’s expertise with the G-20 audience.

We teamed up with several colleges to produce Penn State expert videos. The videos cover topics related to the G-20 in Pittsburgh on September 24-25. For example, what is the G-20? Why is it important? How did it wind up in Pittsburgh?

Video answers to these questions and more are now linked directly from the official G20 site to our Penn State Center in Pittsburgh site. 

Centrally-funded senior producer/director from WPSU will produce projects of mutual interest that focus on engaging our communities.

Outreach has solely funded the Public Broadcasting producer position to cover Ag and Extension stories for the past two years.

We also have a videographer who works primarily on Extension projects.

There are a long list of projects and grant opportunities rising from this collaboration, including:

Extending Penn State, a 30-min epsiode for the Big Ten Network
Surviving the Housing Crisis call-in broadcast & accompanying website
Pennsylvania Gas Rush call-in broadcast & accompanying website
USDA and PPTN grants

Currently, two Outreach Marketing employees—one full-time and one part-time--devote time to Extension projects.
Some of their successes:
 
Ag Entrepreneurship Web site
Developed the strategy and tree for the Agricultural Entrepreneur Web site.
 
CAS Internal Web site Improvements
Max & Judy met with Ann Devlin and Jonathan Ziegler to discuss a strategy that will influence CAS faculty and departments to improve their Web sites. The majority of their Web sites do not invite readership. See meeting notes at the end of this report.
 
4-H Web site
Received alumni information. Will review and organize material before forwarding it to Cathy Nardozzo for entry into the new Web site.
 
Media: PA County News, PA Township Supervisors, PA Borough News
 
Reframing Webinars

Outreach Magazine

A Day in Outreach video

Which we cut down to 4 regional

We created these councils, but have they done much?

There’s over $1.4 million in support for Extension from Outreach

Training/HR: all Outreach Professional Development training is available to Extension, and 25% of the total OPD training program budget (excluding personnel) is dedicated to Extension programs.

$225k for Marketing support
$57k for support of Extension directors plus $125k in other salary support
$85k for Development support
$85k for support of the Philadelphia Extension office (Kilbride Center)
$100k for support of the Pittsburgh Metro Center
$150k for the Energy Thematic Initiative
$524k in revenue sharing

Revenue Sharing Breakdown
 
$524,000 Total:
World Campus: 387,000
CE: 131,000
C&I: 5,000

Dollar amounts that Outreach has raised for Extension:For the Future Campaign (ends in 2014)Commitments (Raised) = $1,160,000)

Just to remind you . . .
Outreach has a very wide reach . . .
This map represents the new streamlined regional divisions for Extension and shows how each of our units offers access to the University:
24 Penn State Campuses and CE sites
Cooperative Extension sites
Outreach Economic and Workforce Development, including PennTAP and our regional Small Business Development Center.
Penn State Public Broadcasting’s digital broadcast, cable, and radio reach

PLUS

We now reach everywhere through Video on Demand and the World Campus

What about:

childhood obesity
failing infrastructure
aging population
rural cancer

... and working with faculty whose research is based in these areas.

What are the 50 biggest problems facing our state?

[CLICK] for PSU Expertise and Funding to appear

The intersection of these circles is where our focus should be.

We need a STOP-DOING list.

Magrath Award Winners - National visibility

Professor Lucky Yapa - The Philadelphia Field Project

Professor Gene Lengerich - Northern Appalachia Cancer Network

Liquid Assets: National Visibility

Aired 1,200 times nationwide in 39 of top 40 markets

Winner of the American Association of Engineering Societies 2009 Journalism Award for Outstanding Reporting.

Debuted Liquid Assets: The Story of Our Water Infrastructure, a national public television documentary and public service media initiative designed to inform the public about the critical role of water infrastructure in protecting public health and promoting economic prosperity. The documentary has aired over 1,200 times nationwide in 39 of the top 40 markets. Lauded in both the public and private sectors, Liquid Assets has been shared with Congress and the Obama team. The film received the American Association of Engineering Societies' 2009 Journalism Award for outstanding reporting.

Congress Reviews GeoSpatial Video
Penn State recognized and commended by U.S. Congressional Subcommittee on Energy and Mineral Resources
Used Geospatial Revolution video to set context for oversight hearing in July on legislation that would authorize a comprehensive national cooperative geospatial imagery mapping program through the United States Geological Survey, to promote use of the program for education, workforce training and development.


Includes 8 web-based episodes:
PSPB collaboration with College of Earth and Mineral Sciences
Explains and explores effects of geospatial technologies on the public and the way we live, work, play and interact.

45-50 companies
Funded through Department of Labor and Industry.
Brought together regional food processing companies to engage in workforce training and development and building economies in scales in training.


Clusters are unique in that they don’t fit the traditional political jurisdictions.
Workforce Investment Boards —working in regions to improve regional workforce competitiveness
Successful development strategies extend, refine, or combine a region’s existing strengths, not those that indiscriminately chase companies or industries
Seeing shift away from “smokestack chasing” to regional consortiums, partnerships

Energy Industry Partnership

Membership:

~15 companies
12+ education providers
multiple community groups
multiple energy providers
multiple weatherization and conservation organizations

Accomplishments:

Developed a Pennsylvania Energy Asset Map (in cooperation with the Center for Sustainability)
The Asset map includes information on the training required for many of the “green jobs” in Pennsylvania, including information on where that training can be obtained

Initiatives:

The partnership has active membership from community and faith-based groups, and these organizations provide greater access into the total population of an area
community and faith-based groups help to extend the partnership efforts to individuals who may be living in poverty and benefit the most from green job training and workforce development

A couple weeks ago I toured the Yuengling Brewery...

Interns were involved

It’s essentially a food processing plant

Bill Curley and WIBs
 
CE staff members serve on several local Work Investment Boards
Members also serve on youth councils and committees.
As an example of WIB connections, a CE director coordinated industrial maintenance education for the South Central WIB.

Regional Response to Issues

Statewide CE and Ce@UP work with approximately 1,300 companies annually.

This example: Procter & Gamble Paper Products
Mehoopany, PA


The Campus Alliance of Eastern PA (LV, Schuylkill, Hazleton, WB, and Worthington-Scranton) is collaborating on a Bs in Business.

3 campuses working with the Metro

Autism Conference

We've extended the conference to a year-round community of interest through use of the web.

When you do a search for “online degree”...

There are over 164 MILLION results

On the top and right you see paid or “sponsored” links

In the middle you see the organic listings

Through SEO and web optimization, the World Campus ranks 8th on the page.

If you Google “PA Gas Rush”

The WPSU site with all of the aggregated Penn State research and information is top on the organic listings.

Info on the Turfgrass program award:

2006 winner of the Sloan-Consortium Most Outstanding Online Teaching and Learning Program for the Basic and Advanced Certificates in Turfgrass Management and the B.S. in Turfgrass Science

Barbara McFadden, director of CIC, said, “There are no exemplars. Penn State is THE exemplar in online education.”

World Campus enrollments are expected to increase to over 33,000 in 2009-10.

World Campus degree applications were up 30% from 2007-08 to 2008-09

World Campus course enrollments continue to grow significantly. Course enrollments more than doubled between 2005–06 and 2008–09. They are projected to reach 33,251 in 2009–10, which is an increase of 38 percent. As of July 31, 2009, year-to-date enrollments are 46 percent ahead of year-to-date enrollments as of July 31, 2008.

The number of students served by World Campus has also continued to grow over time. Unduplicated student head count for all students served by the World Campus grew 55 percent from 5,951 in 2005–06 to 9,252 in 2008–09.

YTD, we have almost 21,000 course enrollments which represents 41% growth over same time last year.

Revenue Sharing Breakdown
 
$524,000 Total:
World Campus: 387,000
CE: 131,000
C&I: 5,000

There is a tremendous opportunity here for Ag

Academic Summer Camp enrollments
20,662increase +61%

Some of these are NIH funded

Conference and Institutes did not do any camps with College of Ag Sciences this summer. (There may have been camps run through the Ag Sciences short courses, but these did not go through C&I.)

Summer Academic Camps examples

Conference and Institutes did not do any camps with College of Ag Sciences this summer. (There may have been camps run through the Ag Sciences short courses, but these did not go through C&I.)

Notes: to come from Mark McLaughlin and Janet.

At Penn State, engagement is a core mission

So we are pleased that Carnegie Foundation has recognized Penn State’s institutional commitment to being, as President Spanier says, “a university that listens to its constituents; a university intimately connected to its communities; a university that is fully engaged” with its Community Engagement Classification

The Carnegie Foundation’s recognition reaffirms Penn State’s longstanding leadership in this national engagement arena.

We’ve had the most cuts from the President’s Office and we’ve continued to grow and increase revenues

“For The Future” campaign: Already at 47 percent of goal with 5 years remaining in the 7.5 year fundraising period.

Almost $25M in grants and contracts are currently under consideration, including a 5-year contract for more than $16M with the Commonwealth to continue the Child Support Enforcement Training Institute (PASCETI)

World Campus revenue rose from $27 million in 2007-08 to $38 million in 2008-09. It is projected to grow to over $48 million in 2009-10.

I will end with a story...

A Kindergarten teacher was observing her classroom of children while they drew.

She would occasionally walk around to see each child's work.

As she got to one little girl who was working diligently, she asked what the drawing was?

The girl replied, "I'm drawing God!"

The teacher paused and said, "But no one knows what God looks like."

Without missing a beat, or looking up from her drawing, the girl replied, "They will in a minute."