Score social media_workshop_series 1 - 2012Presentation Transcript
Welcome to the OrlandoSocial Media Managed Services Technology Training Virtual Options
Getting Started in Social Media
“George Bernard Shaw said,Such is true for social networks and the digital persona that we create and cultivate. It is the beginning of the shift in behavior toward an era of digital extroversion, self-defined by varying degrees of sharing, connections and engagement. Brian Solis, Sociologist and Published Author
Jump Start Your Social Media• What is Social Media and why should your company use Facebook?• Learn the difference between a Facebook Profile page and a Facebook Fan page• What you’ll need to know aboutLinkedin for our next class
Social media is theuse of technologycombined withsocial interactionto create orco-create value.
It’s a conversation.Social Media isn’t a one-way marketing tool but a placewhere you can to tell them about your business.
Why Social Media?• During the average in 2011, there were , 2,716,000 photos uploaded and10,208,000 comments posted. (AllFacebook.com)• on Social Media networking sites in 2011, a over 2010 (eMarketer)• With over 800 million users, . (checkfacebook.com)
Fish Where The Fish Are• Social Media Marketing is a lot like fishing and companies try to catch them• To be successful, that you’re trying to reach• Connect with the right school (community) and you can
In Social Media,it’s all about the three F’s:
By the Numbers: Facebook• 2012: 800 million• 48% of 18-34 year olds• 35+ year olds over 30%• 71.2% of the US• 48%
Facebook average user figures & facts: 130 friends 8 friend requests Averages 15 hours and 33 minutes 40 times per month 23 minutes 80 community pages 90 pieces of content
Fans FriendsFollowersSOCIAL MEDIAPROFILES
Facebook• Represent real people • Visible to everyone on• Limit of 5,000 friends the Internet by default• Personal use • Represent• You control who is entities: Only the confirmed or ignored as official representatives a friend of a public figure,• Facebook can shut business or down your profile if in organization violation • Unlimited Fans
Your profile is the starting point for Facebook. Think of it as your front door.Your Facebook (Personal*)Profile
Why Facebook Fan Pages? high in searchengine positions as Facebook is a very popularwebsite for your Facebook Page,unlike the limit of 5,000 friends that regularFacebook Profile capped at because Facebook users donot need to request to be a friend to view aFacebook Fan Page
About Fan pages • are tied to your personal profile as the admin of your Facebook page; however, you and Facebook know the connection exists. • an unlimited number of Facebook pages.
About Fan pages…• Pages are public—anyone can find and view your page.• All content posted on your page gets indexed on .• Target your posts by location and language.
What can you do on a : events, videos, photos, specials, promos your fans to you testimonials & answer questions customer service spread the word about your businessstories
Where to go to set up your fan page! Your Fan Page or Business Page can be set up here.
Be sure to register your own unique username (sometimes called a “vanity URL”) for your Facebook page at http://facebook.com/username
• Create a Profile or personal page for their business instead of a fan/business page• Using a business logo as a profile picture• Looking at Facebook as a “selling” tool vs. a relationship building tool• Getting a fan/business page without a clear goal in mind• Not maintaining a consistent “posting”schedule
Tips and Tricks for Your Facebook Fan Page your business or your customers in a Facebook post with the @ sign• Using to grow your fan base to learn more about your fans
• Show your• Remember its about the – DON’T sell but find ways to• Try to update your fan page at least – if your fans ask a question, answer it. If they have a complaint, – the sooner, the better. Let them be the first to know!
Assign an employee or particular time to create and manage your company’s Facebook Fan PagePost new information, photos and videos regularly.
Kittens & Breakfast Think of Facebook as a community where you can participate and add genuine value.
Myth:“If I build it, they will come.”
Posting TipsBe Strategic, not just experimentPost with Purpose (Inform, Educate, Entertain)Post like a friend, not like a brandUse good content to drive conversation
“It’s theIndian… not the arrow” Note: Dawn’s attempt at pun humor
• Lots of Social Networks • Build Deliberately • Be ConsistentFacebook and • Use Tools to work smarter, notLinkedin harder
What is Linkedin? Linkedin is the world’s largest professional network with over and growing rapidly. Linkedin connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals
1. Set up Your Fan Page2. Branded Fan URL3. Visit our Fan Pages & Like us4. Recommend Us and have usrecommend you
Questions? Ask on our Fan Page!
Visit Us! Fan Us! Connect to Us! Virtual Options Coaching & Training Social Media Technology Training