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social media marketing tools presentation

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Slide presentation by Julie Penner on social media marketing tools for Page Moreau's Entrepreneurial Marketing Class at the Leeds School of Business.

Slide presentation by Julie Penner on social media marketing tools for Page Moreau's Entrepreneurial Marketing Class at the Leeds School of Business.


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  • -there are good ideas out there, but even “best practices” are still fuzzy
    -notes on Zeo sweepstakes
  • -there are good ideas out there, but even “best practices” are still fuzzy
    -notes on Zeo sweepstakes
  • -there are good ideas out there, but even “best practices” are still fuzzy
    -notes on Zeo sweepstakes
  • -there are good ideas out there, but even “best practices” are still fuzzy
    -notes on Zeo sweepstakes
  • -what is social media?
    --New Media = more ways to “get found”
  • -defensive versus offensive social media
    -defensively, your customers are talking about you online, you can ignore it, but that might not be the best thing when one person can have such an effect
    -offensively it’s less clear, more people in your funnel should equal more sales, but like other marketing, it’s difficult to measure “awareness” and “branding” goals, especiallly when you only have the resources of a startup
  • -don’t forget the jetblue story
  • Best Practices
    Catchy Titles
    Call to Action
    Layout (white spaces, bold, italic)
    Content (graphics, videos)
    Sharability
  • demo a blog entry
  • -using an embed code
  • Transcript

    • 1. Shi! Happens
    • 2. Agenda FIRST HALF - Introduction to Social Media - Micro-blogging (Twitter) - Guest Blogging - Blogging -Everything Else SECOND HALF - Old vs. New Media - POST Framework - Social Media ROI - Hiring for Social Media
    • 3. MBA/JD
    • 4. MBA/JD www.juliepenner.com/blog
    • 5. MBA/JD www.juliepenner.com/blog @pennerj
    • 6. MBA/JD www.juliepenner.com/blog @pennerj
    • 7. MBA/JD www.juliepenner.com/blog @pennerj
    • 8. MBA/JD www.juliepenner.com/blog @pennerj
    • 9. MBA/JD www.juliepenner.com/blog @pennerj
    • 10. MBA/JD www.juliepenner.com/blog @pennerj Ustream: http://www.ustream.tv/ channel/entrepreneurial- marketing---social-media
    • 11. No One Is an Expert Assume 10,000 hours to be an expert 40 hours a week x 50 weeks a year = 5 years to be an expert
    • 12. No One Is an Expert
    • 13. No One Is an Expert Encourage Experimentation
    • 14. No One Is an Expert Encourage Experimentation Copy Good Ideas, Ruthlessly
    • 15. No One Is an Expert Encourage Experimentation Copy Good Ideas, Ruthlessly The World is Your Oyster
    • 16. Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques
    • 17. Why Social Media http://www.youtube.com/watch?v=5YGc4zOqozo
    • 18. Tools/Tactics/Technology
    • 19. Twitter Examples www.twitter.com/southwestair www.twitter.com/Jetbluecheeps www.twitter.com/zappos www.twitter.com/37signals
    • 20. Learning by Doing Everyone join Twitter
    • 21. Learning by Doing Everyone join Twitter Seriously, right now go to www.twitter.com
    • 22. Learning by Doing Everyone join Twitter Seriously, right now go to www.twitter.com Use this hashtag: #shiftmedia
    • 23. Finding a Username http://namechk.com/
    • 24. http://oreilly.com/catalog/9780596802820
    • 25. Twitter #? @? RT? DM?
    • 26. Twitter Interfaces www.cotweet.com www.tweetdeck.com www.seesmic.com Tweetdeck or Tweetie
    • 27. Twitter Tracking http://bit.ly/
    • 28. Guest Blogging
    • 29. How we read online: http://www.slate.com/ id/2193552/ Eye-scanning online: http://www.useit.com/ alertbox/ reading_pattern.html
    • 30. Blogs http:// blog.hubspot.com/
    • 31. http://www.juliepenner.com/blog/wp-login.php
    • 32. Facebook Groups http://www.facebook.com/group.php? gid=69467455116 http://www.facebook.com/myZeo
    • 33. Video http://www.youtube.com/user/ColoradoLeeds
    • 34. Linked-In http://www.linkedin.com/answers/
    • 35. Slideshare http://www.slideshare.net/
    • 36. BREAK