Helping Graduates Connect and Grow through
a Joint Academy Community
1
Service Academy Society
(212) 671-0309
Agenda
• About SAS
• Alumni needs
• Chapter Needs
• Demo
2
Service Academy Society
• The Service Academy Society is the first Joint Service
Professional Networking Site (PNS).
• Our...
Guiding Principles:
Service. Growth. Relevance.
• Service
– SAS will establish programs to enrich the military and corpora...
Our Team
Mike Traw, USAFA ’94, Co-Founder
• 5 Years active duty as a Finance and Program Manager overseeing Joint Service ...
Our Team
Rich Olszewski, USNA ’96, Legal Officer
• University of Virginia School of Law - J.D.
• Corporate/M&A Attorney (l...
Relevant Experience
• Board Chairs/Members of peer university Alumni
Program
• Non-Profit Experience with sophisticated
or...
How is this Different?
1. It’s joint.
2. It’s exclusive.
3. It’s a chapter management platform &
PNS.
4. Comprehensive Lif...
Agenda
• About SAS
• Alumni needs
• Chapter Needs
• Demo
9
What do Graduates want?
10
What is the top member benefit service
the AOG's should provide?
What are the Obstacles to Engagement?
• Isolation: Events and networks are segregated by
Academy, Class Year, Geography, S...
• “Engagement is an estimate
of the degree and depth of
visitor interaction on the
site against a clearly defined
set of g...
The Engagement Value Chain
Public / Nation
Corporations / Employers
DOD / Military
Families /
Community
Chapters
Alumni
13...
Use Appropriate Engagement
Strategies for each Segment
Leaving a Legacy
Cadets &
Midshipmen
Four year experience bonds
all...
SAS Facilitates Engagements and AOG Increases
Relevance
• Professional Networking Site
• Professional Development Services...
Line up Offerings by Segment
Cadets Officers Executives Legacy
Professional
Networking
Professional
Development
Career Ser...
Agenda
• About SAS
• Alumni needs
• Chapter Needs
• Demo
17
Current Challenges for Chapters
• Membership Management
• Event Management + Event Marketing
• Communications and Marketin...
Abbreviated list of Chapter Mgmt Features
• Membership Management
– Join and pay dues/donations as a member
– Print out a ...
Chapter Management Platform
20
SAS Abbreviated General Features List
• Career Services
– Exclusive job matching service
for employers
– Virtual Job Fairs...
Search for Grads Feature
22
Agenda
• About SAS
• Alumni needs
• Chapter Needs
• Demo
23
To View the Beta Environment
• http://www.dev.academyalum.com
• Create a userid and password
• Link it to facebook if you ...
Helping Graduates Connect and Grow through
a Joint Academy Community
Paul Lima (212) 671-0309
Mike Traw (512) 743-1066
Mat...
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Service Academy Society for Chapter Leaders

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This presentation is designed to address the Chapter and Society leaders of the Nation's five service academies: United States Military Academy, United States Naval Academy, United States Air Force Academy, United States Merchant Marine Academy, and the United States Coast Guard.

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  • SAS COMMUNITY

    The Alumni community is itself known for helping fellow Graduates. This has often been led by the formal alumni associations of each Academy separately. This will continue, and as Graduates we endorse these efforts. At the same time, there is a new range of technical tools , self-organization and collaboration concepts that have revolutionized how people connect. The military itself advocates “net-centric” and “jointness” approaches impossible just a generation ago. Now is the time to use such approaches to help Graduates strengthen their leadership and service in civilian life.

    FOR ACADEMY AND ALUMNI LEADERSHIP AND LOCAL CHAPTERS
    Benefit from the chapter management features in managing your local Chapter such as event registration, payment processing, and calendar management
    For graduate groups (including alumni chapters) leverage the Society’s Web 2.0 technology to manage member-only activities
    Collaborate and communicate with your peers at the other alumni associations in the performance of your chapter duties
    Promote Academy viewpoints, research and successes visible to the entire Alumni community instantly
    FOR GRADUATES, CADETS, AND THOSE IN UNIFORM
    Find and collaborate with graduates in your own community or region across Academy lines
    Find and collaborate with graduates in your areas of professional and personal interest irrespective of geography and Academy affiliation
    Keep in touch with news across Academy lines highlighting Graduate achievements, best practices and opportunities for service
    FOR PARTNERS, SPONSORS AND VENDORS
    For alumni associations extend common services that are appropriate through the Society technology platform, and receive consolidated marketing reports
    For corporate sponsors, highlight your commitment to service in tandem with some of the most ethical, experienced and visible leadership our nation can produce
    For vendors, reach an elite demographic with high disposable income and influence

  • Trusted environment that authenticates to ensure only graduates access the full offering
    Leverages as a chapter management portal for all five academy chapters
    Full integration with over 6.3 million active jobs + jobs exclusively posted therein
  • 1. 5 Academies (maintain branding / loyalty. Economies of Scale. Reach wider audience)
    SAS professional Network Platform
    Provide Relevant Experiences to Drive Alumni Engagement
    Deliver Valuable Services to Drive Contributions
    SAS Community
    The Alumni community is itself known for helping fellow Graduates. This has often been led by the formal alumni associations of each Academy separately. This will continue, and as Graduates we endorse these efforts. At the same time, there is a new range of technical tools , self-organization and collaboration concepts that have revolutionized how people connect. The military itself advocates “net-centric” and “jointness” approaches impossible just a generation ago. Now is the time to use such approaches to help Graduates strengthen their leadership and service in civilian life.

    The Society applies leading-edge Web 2.0 technology to help Graduates collaborate across Academy lines. The Society will collaborate with the formal alumni associations to offer common services; partner with vendors to serve Graduates; and facilitate those who are seeking the caliber of leadership and service that Graduates provide.
  • Bringing the community together
    Your chapter page will not only allow your members to see your events, but it will include all of the local academy events in their area.
    Grads can connect internally through the SAS platform with any and all pre-screened Academy grads or Chapters anywhere in the world.
  • Service Academy Society for Chapter Leaders

    1. 1. Helping Graduates Connect and Grow through a Joint Academy Community 1 Service Academy Society (212) 671-0309
    2. 2. Agenda • About SAS • Alumni needs • Chapter Needs • Demo 2
    3. 3. Service Academy Society • The Service Academy Society is the first Joint Service Professional Networking Site (PNS). • Our Mission: – Connect, Engage and Serve the Graduates of the Nation’s Service Academies through an exclusive Professional Networking Site. • Mission Objective: – To be the Premier Global Joint Academy Alumni network exclusively developed by Grads for Grads, rivaling the Ivy League institutions in spheres of networking, influence, opportunity, and endowment 3
    4. 4. Guiding Principles: Service. Growth. Relevance. • Service – SAS will establish programs to enrich the military and corporate careers – Encourage continued service and leadership in the military and nation • Growth – Access to opportunities, capital, information and relationships – Fostering a sense of Community – Professional & Career Development • Relevance – AOG partner with SAS to provide value-added services – Promoting / highlighting Success of Academies and Graduates – Enabling the graduate community to drive value – Focused on the needs of the graduates from the 5 academies throughout their life cycle 4
    5. 5. Our Team Mike Traw, USAFA ’94, Co-Founder • 5 Years active duty as a Finance and Program Manager overseeing Joint Service Multi-Million Dollar high tech defense programs • 2 Years as Account Executive at leading Military Recruiting Agency consistently opening new doors of opportunity for separating military members • 9 years experience in Business Development and Sales Leadership managing $30M year revenue • Board Member of a Home School Association supporting over 1700 families • Experienced in delivering value through Enterprise Software Solutions • Devoted Husband to Grad and Passionate father of 5+1 future grads Paul Lima, USMA ’95, Co-Founder • Experienced product development in designing and commercializing technical applications for large financial services applications • In 2004, Paul founded a digital agency that helps companies develop, deploy and measure their digital strategies • Management of Technology Masters from Penn Engineering and the Wharton School • Board member of the West Point Society of Philadelphia (Technology Committee Chair) • Board member Wharton School Alumni Board (Technology Committee member) • Current Chairman of the Greater Philadelphia Hispanic Chamber of Commerce and former Executive Vice President of the National Society of Hispanic MBA’s (Philadelphia Chapter) • Deputy Commander for Army Reserve unit for the Defense Information Systems Agency (DISA) for 4 years (13 years combined active duty and reserve career) 5
    6. 6. Our Team Rich Olszewski, USNA ’96, Legal Officer • University of Virginia School of Law - J.D. • Corporate/M&A Attorney (licensed in PA and NJ) - Duane Morris LLP • Currently Product Line Manager for ADS/Transicoil, a components manufacturer for aerospace and medical device industries • Officer, US Naval Academy Alumni Association of Philadelphia • Submarine Officer on USS Albany and National Recruiting Coordinator at Navy Recruiting Headquarters Matt Brogdon, USAFA ’94, Business Development • Ten years experience as a recruiter, conference coordinator and event planner, sales manager, and regional manager in the largest national military recruiting firm. • Responsible for all sales in the western third of the US • Top Candidate Recruiter 2001, 45% average annual growth as a regional manager, responsible for over $9.4M in revenue • Founded a recruiting consultancy that helps companies and schools create, develop, and analyze their military recruiting strategies and processes • Cross Commissioned Army Officer Mike Mills, USAFA ’95, Financial Officer • 11 years of experience leading wealth management team focused on protecting, growing, and distributing multigenerational wealth • Founded Mike Mills Wealth Management, LLC - Family Office: Specializing in helping “producers” produce. • Mike’s expertise is in designing strategies to maximize efficiency – reduce wealth eroding factors & increase returns ultimately adding value to families and communities via wise stewarding of capital • Involved in DFW Community Organizations – Currently on the Board of GRACE; and Board of Southlake Kiwanis • Chosen Best Certified Financial Planner: D Magazine, Texas Monthly, Southlake Times, Southlake Journal 6
    7. 7. Relevant Experience • Board Chairs/Members of peer university Alumni Program • Non-Profit Experience with sophisticated organizations • Junior Military Officer & Military Recruiting • Corporate Recruiting • Military Backgrounds & Academy Graduates • Application Development & Commercialization • Digital Strategy Development 7
    8. 8. How is this Different? 1. It’s joint. 2. It’s exclusive. 3. It’s a chapter management platform & PNS. 4. Comprehensive Life-Cycle approach 8 It’s a Singular Professional Networking Site (PNS) dedicated to uniting the interests of the alumni of the Nation’s 5 Academies
    9. 9. Agenda • About SAS • Alumni needs • Chapter Needs • Demo 9
    10. 10. What do Graduates want? 10 What is the top member benefit service the AOG's should provide?
    11. 11. What are the Obstacles to Engagement? • Isolation: Events and networks are segregated by Academy, Class Year, Geography, Special Interest and Industry. • Uber-Volunteer Dependent : Chapters that try to improve what the AOG’s have given them are person dependent, not process dependent. • Security: Popular PNS/SNS do not provide the appropriate security to interact within the profession of arms. • Lost in the crowd: Other sites do not address the needs of the former and current SA graduates
    12. 12. • “Engagement is an estimate of the degree and depth of visitor interaction on the site against a clearly defined set of goals.” - Eric Peterson of Web Analytics Demystified • Deploying tools requires a comprehensive and integrated strategy • Benefits to jointly accomplishing this are greater than each academy going alone So What is Engagement? 12
    13. 13. The Engagement Value Chain Public / Nation Corporations / Employers DOD / Military Families / Community Chapters Alumni 13 SAS Professional Networking Platform Existing Alumni Associations Unified to Help Grads •Collaborate •Network •News & Education •Community •Common Services •Leadership Opps •Mentoring •Support for Chapters •Enabling community Outreach •Inject Academy Ethics, Leadership, & Experience in Public Sphere SAS Delivers Web 2.0 Collaboration Platform to Larger Community Community Engagement Drives Contributions AOG’s delivers Relevant & Valuable Services
    14. 14. Use Appropriate Engagement Strategies for each Segment Leaving a Legacy Cadets & Midshipmen Four year experience bonds all graduates Transitioning Alumni and those in the workforce – includes Reservists Executives Officers Aspirants Active Military experience working for the world’s largest corporation (DoD) Attracting the best & brighest for the right reasons Alumni who have the time or desire to give back 14
    15. 15. SAS Facilitates Engagements and AOG Increases Relevance • Professional Networking Site • Professional Development Services • Career Services • Physical Networking 15
    16. 16. Line up Offerings by Segment Cadets Officers Executives Legacy Professional Networking Professional Development Career Services Physical Networking 16 Use Appropriate Engagement Strategies for each Segment Need the Service Offering May need the Service Offering Don’t need the Service Offering
    17. 17. Agenda • About SAS • Alumni needs • Chapter Needs • Demo 17
    18. 18. Current Challenges for Chapters • Membership Management • Event Management + Event Marketing • Communications and Marketing • Donations • Creating Vibrant business networks • Recruit candidates to the Service Academies
    19. 19. Abbreviated list of Chapter Mgmt Features • Membership Management – Join and pay dues/donations as a member – Print out a list of current members – Allow non-paid alumni to “follow” the group with restricted access – Paypal, Credit Card, Google Checkout – Approve/Decline Memberships – View profiles – Surveys – Invite unregistered profiles in your area to join – Manage recurring payment memberships – Track outstanding A/R and Donations – Maintain internal database of members – Search membership by various filters (industry, year group, etc…) – Email members and message members directly from website – See members on a Google Map – Establish other leadership as Admins – Maintain a publicly facing Chapter homepage hosted on the SAS domain – Limited to Academy graduates and friends • Event Management – Create events – RSVP for events – Pay for events – Automatic event reminders – Option to post to all local chapter calendars – Set recurring events – View, print, or email directions via Google Maps – Add events to Outlook – Send events to others – Option to allow others to see who has RSVP’d – Promote events to other Alumni based on any filter (region, Academy, industry, etc…) – Print Name tags prior to event • Content – Participate in Academy Alumni blogs and forums moderated by leading authors – Upload documents, membership applications – Upload photos/videos – Share content via links – Post on a wall – Create a forum thread – See local job offerings – Post or comment on linked news items – Chat with other SAS members • Email members (Chapter Admins only)
    20. 20. Chapter Management Platform 20
    21. 21. SAS Abbreviated General Features List • Career Services – Exclusive job matching service for employers – Virtual Job Fairs – Exclusive Grad Only Jobs – Access to millions of Jobs – Personalized Job Matching Services – Job Search – Trends on Salary, Openings – Career Advise Knowledge Mgt • Physical Networking Services – Local Chapter Support – Membership Mgt – Event Mgt – Collaboration Tools – Membership Dues Module • Online Professional Networking Service ▫ Personal Profile ▫ Colleagues Connection ▫ Community Groups Affiliation ▫ Message Communications ▫ Personal Blog ▫ Message Board ▫ Project Collaboration Tools ▫ Document Repository • Professional Development Services ▫ Publish Original Editorial content ▫ Success Stories ▫ Press Releases ▫ Op/Ed Contributions ▫ Thought Leadership ▫ Leadership Speakers / Seminar Bureau 21
    22. 22. Search for Grads Feature 22
    23. 23. Agenda • About SAS • Alumni needs • Chapter Needs • Demo 23
    24. 24. To View the Beta Environment • http://www.dev.academyalum.com • Create a userid and password • Link it to facebook if you like 24
    25. 25. Helping Graduates Connect and Grow through a Joint Academy Community Paul Lima (212) 671-0309 Mike Traw (512) 743-1066 Matthew Brogdon (619) 807-3123 Follow Us On by clicking here:
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