Corporate culture of Haier 2007.11.13 Guopeng

What is Haier’s culture?

On management On the quality of product On the competition On marketing On the service On the brand Culture of Haier On the judgment talented employee

On the management

80/20 principle

10 ／ 10 principle

On the judgment of talented employees Everybody is talented and the right person comes out of competition other than judgment by HR management.

Excellent products are made by excellent people. On the quality of product

Reputation is more importance than sales volume. On marketing

On marketing: With creative thoughts,there is no fear of off season or weak market.

On competition of market ： It is a value war instead of a price war.

Concept of service in Haier is creating good impression to every customer. ： Most company conceived ： service is mending. BUT IN HAIER On the service

Here are some other cartoons for you :

Thank you ！

Thank you ！