Executive Summaries Can Make or Break You and Your Business

WHAT IS AN EXECUTIVE SUMMARY?

Executive Summary A brief but comprehensive synopsis of a business plan, an investment proposal, and/or a response to proposal , which highlights key points and is generally adapted/responsive for the intended audience.

A brief but comprehensive synopsis of a business plan, an investment proposal, and/or a response to proposal , which highlights key points and is generally adapted/responsive for the intended audience.

Drawing a Sketch for the Painting Who What When Where Why How Much Operational

Who

What

When

Where

Why

How

Much

Operational

STANDING OUT

This is a city councilwoman’s meeting packet for her city council meeting. There are 50 items are on the agenda.

This is a city councilwoman’s meeting packet for her city council meeting.

There are 50 items are on the agenda.

Luna Message

What the readers look for? Thoroughness and responsiveness to request for proposals. Readers instinctively look at checklist completion, list of qualifications, project team and who project leaders are and their history of completion.

Thoroughness and responsiveness to request for proposals.

Readers instinctively look at checklist completion, list of qualifications, project team and who project leaders are and their history of completion.

Building your executive summary Draft it at the beginning and complete it at the end. Make sure you have a grab – a compelling statement so the reader is drawn into the proposal. Be clear on your service/product and what benefit/solution you are providing. Describe your competitive advantage Describe your team – thoroughly The Promise – the pitch – make sure that you are going to keep it. The Ask – ask them to chose you and make sure you have made a compelling summary to take with you.

Draft it at the beginning and complete it at the end.

Make sure you have a grab – a compelling statement so the reader is drawn into the proposal.

Be clear on your service/product and what benefit/solution you are providing.

Describe your competitive advantage

Describe your team – thoroughly

The Promise – the pitch – make sure that you are going to keep it.

The Ask – ask them to chose you and make sure you have made a compelling summary to take with you.

Why so much weight? This is your chance to: Describe your understanding of your potential client’s needs, your potential investor’s interests. Describe outcomes (=success) Sale yourself – competitive advantage Connect with reader, we will be successful. Highlight your plan of action Describe your expertise Highlight your work history and past success.

This is your chance to:

Describe your understanding of your potential client’s needs, your potential investor’s interests.

Describe outcomes (=success)

Sale yourself – competitive advantage

Connect with reader, we will be successful.

Highlight your plan of action

Describe your expertise

Highlight your work history and past success.

Executive Summary is a Powerful Tool The executive summary lives longer than any section of a document. You can take it with you anywhere and leave it. ES support staff when pitching proposals for loans, projects, and more. ES is a tool for your readers to comprehend, highlight, and support or oppose your company and you.

The executive summary lives longer than any section of a document.

You can take it with you anywhere and leave it.

ES support staff when pitching proposals for loans, projects, and more.

ES is a tool for your readers to comprehend, highlight, and support or oppose your company and you.

You can see why executive summaries Can Make or Break You and Your Business