Changes

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Innovation. Adapt to the marketplace. Develop new products. Create an innovative attitude in your company.
Market research is brought in as a tool to facilitate change. How do you get the best of it?

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Changes

  1. 1. Change! In an exponential world, use customer-insights in innovation.! ! ! ! ! ! ! ! ! ! ! ! Presented by Peter Møller!
  2. 2. Change!
  3. 3. Wasnʼt build in one day! Flickr  user:  Michel27  
  4. 4. 11 (small) steps for man! Nasa  
  5. 5. Big changes donʼt appear over night…!
  6. 6. …and a lot of people are involved! (mostly)! Flickr  user:  StephenMcleod  -­‐  ar9s9c  moob  /  CC  
  7. 7. It is a step-by-step process!
  8. 8. thumbnails.truveo.com   But… ! the world changes with incising speed!
  9. 9. Adapt or die! J.  CAMERON,  1869,  VIA  WIKIMEDIA  
  10. 10. Every year billions are spend on market research and analysis…! - just to keep up with change!
  11. 11. You canʼt “out-know” the change! Flickr  user:  Shishberg  /  CC  
  12. 12. 15 mill. articles – doubling every 2 years!! Get real!! Wikipedia  
  13. 13. Donʼt trust market research blindly! - at best, it shows status quo!
  14. 14. Look for yourself – look around you! Flickr  Uer:  BotMul9chillT  /  CC  
  15. 15. Expert information doesnʼt equal success ! hSp://www.history.navy.mil  
  16. 16. Be creative or die!
  17. 17. Your guess is as good as the experts !
  18. 18. Use research to qualify your guess ! Flickruser:  gonzales2010  /  CC  
  19. 19. Bounce results against the prevailing trends ! Flickr  user:  ryan_fung  /  CC  
  20. 20. Distinguish trends form fads?!
  21. 21. Question: Big business?! Rokits XPrize gallery
  22. 22. Take a look at history! Photo:  State  Library  and  Archives  of  Florida  
  23. 23. Civil aviation got kick-started the same way !       Flickr  user  lrargerich's  /  CC  
  24. 24. So, maybe Richard is right (again)! Beam me up, Scotty hSp://mediaarchive.ksc.nasa.gov/detail.cfm?mediaid=2792  
  25. 25. But, it wonʼt happen over night…!
  26. 26. Market research? How would you ask?! Flickr  user:  mtsofan  /  CC  
  27. 27. Donʼt ask – or die! Be creative look!! Flickr  user:  Nolifebeforecoffee    /  CC  
  28. 28. Observe…! ! Everyday life. People, users, customers…! Flickr  user:  M31  /  CC  
  29. 29. Observe! Needs, worries, dreams…! Flickr  user:  M31  /  CC  
  30. 30. Symbols, motivation, passion…! Get insight! Observe! Look at useres people! Flickr  user:  M31  /  CC  
  31. 31. Start to feel the change!
  32. 32. Mix insight with research data!     Flickr  user:  Michael  MistreSa  /  CC    
  33. 33. Let it transform! Flickr  user:  lrargerich  /  CC  
  34. 34. And develop new ideas – 
 innovate, create 

  35. 35. Change!
  36. 36. Ask!
  37. 37. Resources:! Cases: !! NASA !! ! Intel Flickr US Navy Intel Wikipedia Google Xprize US Navy DARPA Grand Challange Wikipedia iRobot Corp. Wikimedia Lego State Library and Archives of Florida Rokits XPrize gallery Thank You

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