工业设计方法 09

1

~ ~ ~ 2

2.1. 3

2.2. 4

2.2. 24 8 4 12 4

2.3. 5

2.4. 6

2.4. 60% 30% 10% 6

7

1.1 7

1.1 1.2 7

1.1 1.2 1.3 7

IDEO IDEO IDEO PPT 135 90 45 IDEO [1] · . . 2004 [2] · . . 2007 [3] Jeremy Myerson. IDEO: Masters of Innovation. Laurence King Publishing , 2004 [4] IDEO. IDEO Method Cards: 51 Ways to Inspire Design (Cards). IDEO, 2003 8

9

10

SONY 8 11

2.1 12

2. 2 2. 3 13

2. 4 14

“ ” “ ” “ ” PPT 165 120 45 15

VALS 16

3.1 17

3.1.1 1 2 18

3.1.2 U 19

: 1. 2. 3. 4. 20

Action Interest Opinion AIO 21

22

23

VALS PRIZM BSBW VALS Value Lifestyle 24

PRIZM Claritas PRIZM 62 “ ” “ ” PRIZM PRIZM 25

BSBW ( Backer Spielvogel Bates Worldwide ) “ ” Global Scan 14 15000 5 26

27

28

3 29

3.2 3.2.1 3.2.2 30

3.2.3 1. 2. 3. 4. 5. 31

32

3.2.4 33

34

2. 1. PPT 3-7 135 90 45 PPT 2000 165 120 45 “ ” [1] ·G· . 8 . 2007 35

DNA DNA 36

4.1 4.2 37

Schematic memory 38

PI VI HI DNA DNA DNA 39

DNA DNA 40

DNA 41

DNA Philips Philips DNA “ ” 42

DNA 43

4.3 “ ” Whirlpool “ ” “ ” “ ” 44

45

We are Family —— DNA Illustrator Photoshop Coreldraw DNA PPT 225 180 45 Nokia N E SONY [1] · . . 2004 46

47

5.1 5.2 Road Map Line Up Brand Image Design Style Design Language 48

5.2.1 49

5.2.2 50

5.2.3 51

5.2.4 52

5.2.5 53

5.2.6 54

225 180 45 3-5 55

56

6.1 6.1.1 57

6.1.2 58

6.1.3 59

6.1.4 60

6.2 6.2.1 61

6.2.2 62

1. 2. 6-11 165 120 45 “ ” “ ” “ ” [1] ·R· . . 2006 63

64

65

7.1 66

7.2 67

7.3 68

7.4 69

7.5 70

7.5 , 70

1. 500 2. [1] . 2004 [2] About Face3.0 2008 71

72

8.1 73

8.2 74

8.3 1. 2. 3. 4. 5. 75

8.3 76

8.3 “ / ” 77

8.3 78

8.4 79

2011 PPT 165 120 45 [1] : 2007 [2]IDEO. IDEO Method Cards: 51 Ways to Inspire Design (Cards). IDEO, 2003 [3] iPod 2008 80

81

9.1 1. 2. 3. 4. 82

9.2 83

9.2 1. 83

9.2 1. 2. 83

9.2 1. 2. 3. 83

9.3 84

9.3 85

9.3 1. 85

9.3 1. 2. 85

9.3 1. 2. 3. 85

9.3 1. 2. 3. 4. 85

9.3 1. 2. 3. 4. 5. 85

9.3 1. 2. 3. 4. 5. 6. 85

9.3 86

9.3 87

9.4 9.4.1. 88

9.4 9.4.2. 9.4.3. 89

9.4 9.4.4. 90

1. A3 165 120 45 [1] Steve Mulder :Web 2007 [2] Jesse James Garrett 2008 [3] Alan Cooper About Face 3 2008 91

92

10.1 93

10.1 Learnability 93

10.1 Learnability Efficiency 93

10.1 Learnability Efficiency Memorability 93

10.1 Learnability Efficiency Memorability Errors 93

10.1 Learnability Efficiency Memorability Errors Satisfaction 93

10.2 94

10.3 95

6~8 1 6~8 “ 20 00 Party ” 2 165 120 45 1 2 [1] Jakob Nielsen 2004 96

97

98

11.1 11.1.1 99

11.1 11.1.2 100

11.1 11.1.3 101

11.1 11.1.4 102

11.1 11.1.5 103

11.1 11.1.6 104

11.2 105

11.2 11.2.1. 105

11.2 106

11.2 11.2.2. 106

11.2 107

11.2 11.2.3. 107

11.2 108

11.2 11.2.4. 108

11.2 109

11.2 11.2.5. 109

11.2 110

11.2 11.2.6. 110

11.2 111

11.2 11.2.7. 111

11.2 112

11.2 11.2.8. 112

11.2 113

11.2 11.2.9. 113

“ ” “ ” 165 120 45 “ ” “ ” “ ” “ ” “ ” “ ” “ ” “ ” “ ” “ ” “ ” “ ” “ ” “ ” , “QQ” “ ” “ ” “ ” “ ” “ ” [1] . TRIZ 2008 [2] . 2004 114

IDEO “ ” IDEO 115

12.1 IDEO 116

12.1 IDEO IDEO 117

12.1 IDEO IDEO 1. (Understand) 117

12.1 IDEO IDEO 1. (Understand) 2. (Observe) 117

12.1 IDEO IDEO 1. (Understand) 2. (Observe) 3. (Visualize) 117

12.1 IDEO IDEO 1. (Understand) 2. (Observe) 3. (Visualize) 4. (Evaluate and Reﬁne) 117

12.1 IDEO IDEO 1. (Understand) 2. (Observe) 3. (Visualize) 4. (Evaluate and Reﬁne) 5. (Implement) 117

12.2 12.2.1 Scenario-Oriented Design “ ” 118

12.2 12.2.2 1. “ ” “ ” “ ” “ ” “ ” 2. “ ” 7 1 3. “ ” 4. “ ” “ ” “ ” “ ” 119

12.2 12.2.2 120

12.2 12.2.2 121

12.3 12.3.1 122

12.3 12.3.2 123

12.3 12.3.3 a. 124

12.3 12.3.3 b. 125

12.3 12.3.3 b. 126

12.3 12.3.3 c. 127

12.3 12.3.4 a. 128

12.3 12.3.4 b. 129

12.3 12.3.4 c. 130

12.3 12.3.4 d. 131

12.4 “ ” 132

12.4 REDUCE 133

12.4 ORGANIZE 134

12.4 TIME 135

1. 2. 3. 4. 5. PPT 3 7 1 1 2 PPT 2 1 [1] · 2004 [2] ( ) 2007 136

工业设计方法 09

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