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The Social Media Sessions   A Speed of Light Tour of Social Media’s Trickiest Tools    November 14, 2012 ~ Pemberton & Dis...
Social Media Sessions                               ✤   Integrated Social Media : Top 6                                   ...
Integrated Social Media   ✤    Overview                     ✤   Don’t forget the rest:   ✤    How Can Social Media Help   ...
What is Social Media?                                         in the hands                                         of the ...
What is Social Media?   ✤    A publishing revolution - free, accessible, democratic, grassroots   ✤    DIY marketing - a c...
The Spectrum                               ✤   What’s your current skill-                                   set/comfort le...
What Can you build with   Social Media?   ✤    Buzz - increasingly the mainstream media looks to social for trends   ✤    ...
The Rules                               ✤   There are no rules.                                   (There are some best pra...
The Guidelines               ✤   There is no CTRL-Z. You can’t undo what you have                   published, even if you...
Think INTEGRATION   ✤    Integrate SoMe into your strategy.         ✤   What are you trying to achieve? Who is your audien...
Facebook       ✤   the dominant global social networking site (800           million active users)       ✤   good for indi...
LinkedIn   ✤    a professional networking site (175 mill        members)   ✤    good for professionals, contractors,      ...
Pinterest✤       an online pinboard to organise and share the        things you love (83% users are women, almost 25      ...
Instagram    ✤   a free photo-sharing app that has        become its own social network (and was        bought by facebook...
Tumblr   ✤    a microblogging (and social networking) site        that allows you to publish/share content, and        fol...
Blogs    ✤    online journal meets dynamic website    ✤    good for anyone who:         ✤   wants to be ‘findable’ by Googl...
Twitter✤    a “microblog” - blog/content/updates in 140 characters or     less✤    good for conversations, sourcing and sh...
Recap: Why bother?   ✤    It’s fun.   ✤    It’s creative, inspiring, stimulating, engaging.   ✤    It’s the most current a...
Coming Up: Blogging + Twitter    ✤   If you’re planning on coming to the next 2 sessions, let me know        some of the q...
Questions?    ✤   Review the presentation at http://lisarichardsonbylines.com/the-        presentation-room/    ✤   Email ...
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The Social Media Sessions, Winter 2012

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A Speed of Light Tour of Social Media's Trickiest Tools... and how to decide where to put your efforts. Pemberton and District Library social media sessions, Nov-Dec 2012

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Transcript of "The Social Media Sessions, Winter 2012"

  1. 1. The Social Media Sessions A Speed of Light Tour of Social Media’s Trickiest Tools November 14, 2012 ~ Pemberton & District Public Library, With Lisa Richardson Infographic: Http://www.fastcompany.com/3000050/rules-social-mediaWednesday, November 14, 2012
  2. 2. Social Media Sessions ✤ Integrated Social Media : Top 6 Tools (November 14) ✤ Twitter (November 28) ✤ Blogging (December 12)Wednesday, November 14, 2012
  3. 3. Integrated Social Media ✤ Overview ✤ Don’t forget the rest: ✤ How Can Social Media Help ✤ Traditional marketing/outreach You tools: email, direct mail, posters, brochures, print ads, advertorials, Earned Media, press releases, video, ✤ What’s the right tool? Top website, calendar, memberships and clubs, networking events, speaking Picks: gigs, sandwich boards, roundabout, public noticeboards ✤ Facebook ✤ Testimonials: yelp, tripadvisor etc, About.me, Pitchengine ✤ LinkedIn ✤ Instagram ✤ Let’s Get Deeper: ✤ Blogs ✤ Pinterest ✤ Twitter (+ Hootsuite) ✤ TumblrWednesday, November 14, 2012
  4. 4. What is Social Media? in the hands of the people SOCIAL MEDIA methods of communicationWednesday, November 14, 2012
  5. 5. What is Social Media? ✤ A publishing revolution - free, accessible, democratic, grassroots ✤ DIY marketing - a chance for individuals, artists, community groups, not-for-profits to reach their own audience ✤ Pull, not push, marketing - giving power and a voice back to audiences and consumers and citizensWednesday, November 14, 2012
  6. 6. The Spectrum ✤ What’s your current skill- set/comfort level with Social Media: Nincompoop to Ninja ✤ What’s your interest in Social Media: Social to Strategic ✤ How many people do you imagine connecting with? Niche to Mainstream, Personal to PublicWednesday, November 14, 2012
  7. 7. What Can you build with Social Media? ✤ Buzz - increasingly the mainstream media looks to social for trends ✤ Influence - the old gatekeepers of power are no longer ✤ Sense of community, a virtual gathering place / commons ✤ Networks, Friendship in your niches/interests, that transcend geography ✤ A body of work - publish yourself ✤ Awareness/News ✤ A feedback loopWednesday, November 14, 2012
  8. 8. The Rules ✤ There are no rules. (There are some best practices, guidelines and good ideas, though.Wednesday, November 14, 2012
  9. 9. The Guidelines ✤ There is no CTRL-Z. You can’t undo what you have published, even if you wrote it at 3am in your underwear after drinking a bottle of wine. (Especially then.) ✤ Play to your strengths. Choose your channel wisely, so you do what you can do well and what you can sustain. ✤ Be smart and strategic, not scattered. Identify your goal, what you want to achieve and who you want to reach. ✤ Experiment. Have fun. SoMe is an invitation to get creative.Wednesday, November 14, 2012
  10. 10. Think INTEGRATION ✤ Integrate SoMe into your strategy. ✤ What are you trying to achieve? Who is your audience? ✤ Embed SoMe into your “brand DNA” ✤ What do you stand for? 3 key words. Values. ✤ Integrate into your routine and daily schedule. How much time do you have to allocate to this? (Be disciplined. Be warned. It can be a huge time sink.) ✤ Integrate various channels. (What are the various ways you spread the word, and how can you make them support each other?)Wednesday, November 14, 2012
  11. 11. Facebook ✤ the dominant global social networking site (800 million active users) ✤ good for individuals, artists, small business, organisations, clubs, government ✤ Best In District: Lil’wat Nation page, Pemberton group, Pemberton Multicultural Text Week ✤ ++ most widespread use ie biggest reach, share status updates, events ✤ -- privacy, a publicly listed company looking to monetize esp through brand and organisation Pages and use of EdgeRank (The Onion: http:// www.youtube.com/watch?v=cqggW08BWO0) ✤ Recommendations: ✤ Everyone should have a facebook page, because it’s probably one of the best sources of information, but manage your privacy settings or consider using a ‘pseudonym’. ✤ As a business, to overcome the Pages restrictions, enlist the help of key champions or individuals to help “share” your posts.Wednesday, November 14, 2012
  12. 12. LinkedIn ✤ a professional networking site (175 mill members) ✤ good for professionals, contractors, entrepreneurs, small business ✤ Examples: Roy McClean (highly recommended) vs LR (bio) vs Mo Douglas (network) ✤ ++ your online resume, grow your network, organises contacts for you, includes endorsements, testimonials, messages, link to your blog or twitter, groups ✤ -- best for peer to peer networking, vs B2C/ consumer-focussed ✤ Don’t leave it until you’re job-hunting to build up a LinkedIn profile and network. ✤ Get a great headshot. ✤ If your social networking is purely for professional purposes, use LinkedIn, instead of facebook.Wednesday, November 14, 2012
  13. 13. Pinterest✤ an online pinboard to organise and share the things you love (83% users are women, almost 25 million unique monthly visitors)✤ good for “visual” groups/brands - artists, designers, realtors, decorators, fashion, retail, recipe-sharing, crafty types (eg Pemberton Library, Slow Food Cycle, Tourism Pemberton, Pemberton Arts Council)✤ Examples: Pique, Choose Pemberton (board), Pemberton Distillery, Lisa Ankeny✤ ++ personalised, thematic boards, visual, moodboards, inspiration, styling - anyone who has good photo assets, can tag/share✤ -- copyright issues, feed shopping/envy addiction, privacy/voyeurism, not much depth to content ✤ Understand the time-sink risk! Does it match your target market? ✤ Can you communicate purely visually? Library: post new books to the collection, Slow Food Cycle: post images from event, from farms, recipes, bike cultureWednesday, November 14, 2012
  14. 14. Instagram ✤ a free photo-sharing app that has become its own social network (and was bought by facebook for $1 billion in April) ✤ good for photographers, athletes, politicians, musicians, PR people, travel/tour companies, personal ✤ Examples: Mark Abma, Tourism Whistler’s #WhistlerUnfiltered campaign, Chris_Ankeny ✤ ++ mobile-based (take photo with iPhone), beautiful filters, shares out via twitter or facebook (or tumblr or foursquare), instant/easy broadcasting of beautiful images, trending ✤ -- won’t single-handedly build brand traction, will make you even more dependent on your iPhone ✤ If your iPhone is your 3rd appendage, this could be the easiest “channel” for you ✤ Integrate with another platform. Be sure you can sustain the appropriate volume to sustain account.Wednesday, November 14, 2012
  15. 15. Tumblr ✤ a microblogging (and social networking) site that allows you to publish/share content, and follow other people’s feeds (over 77 million blogs) ✤ good for photographers, athletes, seekers and sharers of creative inspiration, students, ✤ Examples: Lil’wat Nation, Dan Barham (http:// tumblr.danbarham.com/) ✤ ++ a blogging platform, range of free templates (or you can buy designed ones), the ideal online scrapbook, equally good for video, photo, audio and text files ✤ --Wednesday, November 14, 2012
  16. 16. Blogs ✤ online journal meets dynamic website ✤ good for anyone who: ✤ wants to be ‘findable’ by Google SEO, ✤ has content to share and/or something to say, ✤ wants to be on the radar of their community ✤ Examples: The Wellness Almanac, Choose Pemberton, Mt Currie Coffee Co, Icecap Organics, Rootdown Organics, Gary and Zoe Martin, Paul Cumin ✤ ++ can be completely personalised/custom ✤ -- is a “content” heavy platform - requires content-creation heavy lifting/ dedication and some strategyWednesday, November 14, 2012
  17. 17. Twitter✤ a “microblog” - blog/content/updates in 140 characters or less✤ good for conversations, sourcing and sharing inspiration and news✤ Examples: Winds4Change, Roy McClean, Custom Fit Online, Tourism Pemberton, mtCurrieCoffee✤ ++ can be integrated into a blog, serves as a great newsfeed, very timely, use lists to segment information/feeds, can integrate with facebook and publish out your facebook updates, can share photos/links/articles/video✤ -- is a “content” heavy platform - requires content-creation heavy lifting/dedication and some strategyWednesday, November 14, 2012
  18. 18. Recap: Why bother? ✤ It’s fun. ✤ It’s creative, inspiring, stimulating, engaging. ✤ It’s the most current and accessible tool to enable you to stay engaged and up-to-date. ✤ It can help you achieve your personal, professional or business goals.Wednesday, November 14, 2012
  19. 19. Coming Up: Blogging + Twitter ✤ If you’re planning on coming to the next 2 sessions, let me know some of the questions you’d like to cover? ✤ How to Write a Kick Ass Blog Post ✤ How to Set Up a Blog Account ✤ Do I need a Content Calendar or can I just wing it? (How Often Do I need to post) ✤ Who to follow on twitter? ✤ http://www.momthisishowtwitterworks.com/Wednesday, November 14, 2012
  20. 20. Questions? ✤ Review the presentation at http://lisarichardsonbylines.com/the- presentation-room/ ✤ Email lisarichardson@telus.net, or tweet questions to @pembygrl with #SoMeSessions ✤ Dangerous ideas: Tweet-Up. 30 Day Blogger Challenge. Guest Bloggers invited at Winds of Change Wellness Almanac.Wednesday, November 14, 2012
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