The Social Media Sessions, Winter 2012
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

The Social Media Sessions, Winter 2012

  • 701 views
Uploaded on

A Speed of Light Tour of Social Media's Trickiest Tools... and how to decide where to put your efforts. Pemberton and District Library social media sessions, Nov-Dec 2012

A Speed of Light Tour of Social Media's Trickiest Tools... and how to decide where to put your efforts. Pemberton and District Library social media sessions, Nov-Dec 2012

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
701
On Slideshare
465
From Embeds
236
Number of Embeds
2

Actions

Shares
Downloads
4
Comments
0
Likes
0

Embeds 236

http://lisarichardsonbylines.com 184
http://choosepemberton.com 52

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The Social Media Sessions A Speed of Light Tour of Social Media’s Trickiest Tools November 14, 2012 ~ Pemberton & District Public Library, With Lisa Richardson Infographic: Http://www.fastcompany.com/3000050/rules-social-mediaWednesday, November 14, 2012
  • 2. Social Media Sessions ✤ Integrated Social Media : Top 6 Tools (November 14) ✤ Twitter (November 28) ✤ Blogging (December 12)Wednesday, November 14, 2012
  • 3. Integrated Social Media ✤ Overview ✤ Don’t forget the rest: ✤ How Can Social Media Help ✤ Traditional marketing/outreach You tools: email, direct mail, posters, brochures, print ads, advertorials, Earned Media, press releases, video, ✤ What’s the right tool? Top website, calendar, memberships and clubs, networking events, speaking Picks: gigs, sandwich boards, roundabout, public noticeboards ✤ Facebook ✤ Testimonials: yelp, tripadvisor etc, About.me, Pitchengine ✤ LinkedIn ✤ Instagram ✤ Let’s Get Deeper: ✤ Blogs ✤ Pinterest ✤ Twitter (+ Hootsuite) ✤ TumblrWednesday, November 14, 2012
  • 4. What is Social Media? in the hands of the people SOCIAL MEDIA methods of communicationWednesday, November 14, 2012
  • 5. What is Social Media? ✤ A publishing revolution - free, accessible, democratic, grassroots ✤ DIY marketing - a chance for individuals, artists, community groups, not-for-profits to reach their own audience ✤ Pull, not push, marketing - giving power and a voice back to audiences and consumers and citizensWednesday, November 14, 2012
  • 6. The Spectrum ✤ What’s your current skill- set/comfort level with Social Media: Nincompoop to Ninja ✤ What’s your interest in Social Media: Social to Strategic ✤ How many people do you imagine connecting with? Niche to Mainstream, Personal to PublicWednesday, November 14, 2012
  • 7. What Can you build with Social Media? ✤ Buzz - increasingly the mainstream media looks to social for trends ✤ Influence - the old gatekeepers of power are no longer ✤ Sense of community, a virtual gathering place / commons ✤ Networks, Friendship in your niches/interests, that transcend geography ✤ A body of work - publish yourself ✤ Awareness/News ✤ A feedback loopWednesday, November 14, 2012
  • 8. The Rules ✤ There are no rules. (There are some best practices, guidelines and good ideas, though.Wednesday, November 14, 2012
  • 9. The Guidelines ✤ There is no CTRL-Z. You can’t undo what you have published, even if you wrote it at 3am in your underwear after drinking a bottle of wine. (Especially then.) ✤ Play to your strengths. Choose your channel wisely, so you do what you can do well and what you can sustain. ✤ Be smart and strategic, not scattered. Identify your goal, what you want to achieve and who you want to reach. ✤ Experiment. Have fun. SoMe is an invitation to get creative.Wednesday, November 14, 2012
  • 10. Think INTEGRATION ✤ Integrate SoMe into your strategy. ✤ What are you trying to achieve? Who is your audience? ✤ Embed SoMe into your “brand DNA” ✤ What do you stand for? 3 key words. Values. ✤ Integrate into your routine and daily schedule. How much time do you have to allocate to this? (Be disciplined. Be warned. It can be a huge time sink.) ✤ Integrate various channels. (What are the various ways you spread the word, and how can you make them support each other?)Wednesday, November 14, 2012
  • 11. Facebook ✤ the dominant global social networking site (800 million active users) ✤ good for individuals, artists, small business, organisations, clubs, government ✤ Best In District: Lil’wat Nation page, Pemberton group, Pemberton Multicultural Text Week ✤ ++ most widespread use ie biggest reach, share status updates, events ✤ -- privacy, a publicly listed company looking to monetize esp through brand and organisation Pages and use of EdgeRank (The Onion: http:// www.youtube.com/watch?v=cqggW08BWO0) ✤ Recommendations: ✤ Everyone should have a facebook page, because it’s probably one of the best sources of information, but manage your privacy settings or consider using a ‘pseudonym’. ✤ As a business, to overcome the Pages restrictions, enlist the help of key champions or individuals to help “share” your posts.Wednesday, November 14, 2012
  • 12. LinkedIn ✤ a professional networking site (175 mill members) ✤ good for professionals, contractors, entrepreneurs, small business ✤ Examples: Roy McClean (highly recommended) vs LR (bio) vs Mo Douglas (network) ✤ ++ your online resume, grow your network, organises contacts for you, includes endorsements, testimonials, messages, link to your blog or twitter, groups ✤ -- best for peer to peer networking, vs B2C/ consumer-focussed ✤ Don’t leave it until you’re job-hunting to build up a LinkedIn profile and network. ✤ Get a great headshot. ✤ If your social networking is purely for professional purposes, use LinkedIn, instead of facebook.Wednesday, November 14, 2012
  • 13. Pinterest✤ an online pinboard to organise and share the things you love (83% users are women, almost 25 million unique monthly visitors)✤ good for “visual” groups/brands - artists, designers, realtors, decorators, fashion, retail, recipe-sharing, crafty types (eg Pemberton Library, Slow Food Cycle, Tourism Pemberton, Pemberton Arts Council)✤ Examples: Pique, Choose Pemberton (board), Pemberton Distillery, Lisa Ankeny✤ ++ personalised, thematic boards, visual, moodboards, inspiration, styling - anyone who has good photo assets, can tag/share✤ -- copyright issues, feed shopping/envy addiction, privacy/voyeurism, not much depth to content ✤ Understand the time-sink risk! Does it match your target market? ✤ Can you communicate purely visually? Library: post new books to the collection, Slow Food Cycle: post images from event, from farms, recipes, bike cultureWednesday, November 14, 2012
  • 14. Instagram ✤ a free photo-sharing app that has become its own social network (and was bought by facebook for $1 billion in April) ✤ good for photographers, athletes, politicians, musicians, PR people, travel/tour companies, personal ✤ Examples: Mark Abma, Tourism Whistler’s #WhistlerUnfiltered campaign, Chris_Ankeny ✤ ++ mobile-based (take photo with iPhone), beautiful filters, shares out via twitter or facebook (or tumblr or foursquare), instant/easy broadcasting of beautiful images, trending ✤ -- won’t single-handedly build brand traction, will make you even more dependent on your iPhone ✤ If your iPhone is your 3rd appendage, this could be the easiest “channel” for you ✤ Integrate with another platform. Be sure you can sustain the appropriate volume to sustain account.Wednesday, November 14, 2012
  • 15. Tumblr ✤ a microblogging (and social networking) site that allows you to publish/share content, and follow other people’s feeds (over 77 million blogs) ✤ good for photographers, athletes, seekers and sharers of creative inspiration, students, ✤ Examples: Lil’wat Nation, Dan Barham (http:// tumblr.danbarham.com/) ✤ ++ a blogging platform, range of free templates (or you can buy designed ones), the ideal online scrapbook, equally good for video, photo, audio and text files ✤ --Wednesday, November 14, 2012
  • 16. Blogs ✤ online journal meets dynamic website ✤ good for anyone who: ✤ wants to be ‘findable’ by Google SEO, ✤ has content to share and/or something to say, ✤ wants to be on the radar of their community ✤ Examples: The Wellness Almanac, Choose Pemberton, Mt Currie Coffee Co, Icecap Organics, Rootdown Organics, Gary and Zoe Martin, Paul Cumin ✤ ++ can be completely personalised/custom ✤ -- is a “content” heavy platform - requires content-creation heavy lifting/ dedication and some strategyWednesday, November 14, 2012
  • 17. Twitter✤ a “microblog” - blog/content/updates in 140 characters or less✤ good for conversations, sourcing and sharing inspiration and news✤ Examples: Winds4Change, Roy McClean, Custom Fit Online, Tourism Pemberton, mtCurrieCoffee✤ ++ can be integrated into a blog, serves as a great newsfeed, very timely, use lists to segment information/feeds, can integrate with facebook and publish out your facebook updates, can share photos/links/articles/video✤ -- is a “content” heavy platform - requires content-creation heavy lifting/dedication and some strategyWednesday, November 14, 2012
  • 18. Recap: Why bother? ✤ It’s fun. ✤ It’s creative, inspiring, stimulating, engaging. ✤ It’s the most current and accessible tool to enable you to stay engaged and up-to-date. ✤ It can help you achieve your personal, professional or business goals.Wednesday, November 14, 2012
  • 19. Coming Up: Blogging + Twitter ✤ If you’re planning on coming to the next 2 sessions, let me know some of the questions you’d like to cover? ✤ How to Write a Kick Ass Blog Post ✤ How to Set Up a Blog Account ✤ Do I need a Content Calendar or can I just wing it? (How Often Do I need to post) ✤ Who to follow on twitter? ✤ http://www.momthisishowtwitterworks.com/Wednesday, November 14, 2012
  • 20. Questions? ✤ Review the presentation at http://lisarichardsonbylines.com/the- presentation-room/ ✤ Email lisarichardson@telus.net, or tweet questions to @pembygrl with #SoMeSessions ✤ Dangerous ideas: Tweet-Up. 30 Day Blogger Challenge. Guest Bloggers invited at Winds of Change Wellness Almanac.Wednesday, November 14, 2012