Library twitter session nov28 2012

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Library twitter session nov28 2012

  1. 1. Twitter 101 Part II of the Social Media Sessions November 28, 2012 ~ Pemberton & District Public Library, With Lisa RichardsonWednesday, November 28, 2012
  2. 2. Wednesday, November 28, 2012
  3. 3. What isTwitter good for?✤ a “microblog” - blog/content/updates in 140 characters or less✤ good for conversations, sourcing and sharing inspiration and news✤ Examples: Winds4Change, Roy McClean, Custom Fit Online, Tourism Pemberton, mtCurrieCoffee✤ ++ can be integrated into a blog, serves as a great newsfeed, very timely, use lists to segment information/feeds, can integrate with facebook and publish out your facebook updates, can share photos/links/articles/video✤ -- is a “content” heavy platform - requires content-creation heavy lifting/dedication and some strategyWednesday, November 28, 2012
  4. 4. what i love about twitter ✤ 140 characters is awesome discipline ✤ Conversational - coffee shop catch-up for busy people ✤ Connections ✤ Feedback/interaction (winter reads recommendations) ✤ Dip in and out for inspiration ✤ Follow specific trending news (elections)Wednesday, November 28, 2012
  5. 5. Content creates conversations which create Communities. DateWednesday, November 28, 2012
  6. 6. The best explanation ever http://www.jhische.com/twitter/ DateWednesday, November 28, 2012
  7. 7. What are you trying to accomplish? ✤ Articulate it.Wednesday, November 28, 2012
  8. 8. 5 Ways to Use Twitter ✤ Listening. ✤ Sharing/broadcasting/ tweeting. ✤ Growing/promoting ✤ As a team ✤ As visual stimulusWednesday, November 28, 2012
  9. 9. First step: dive in. Create an account. ✤ Persona - you, but not you. Avatar. ✤ Design - personalise ✤ Content strategy ✤ What will you post about? Set themes/topics. ✤ Frequency: what makes sense? ✤ Topic breakdown: rule of thirdsWednesday, November 28, 2012
  10. 10. 1. A listening post ✤ how to find them: sch by topic, place, raid other people’s lists, ✤ who to follow: get balance of find influencers, watch tweets official/media, experts and and retweets and mentions, grassroots individuals and look at bylines of fave writers friends) in paper ✤ how to manage flood of info: use lists to curate into themes, use flipboard, turn off notifications, set timesWednesday, November 28, 2012
  11. 11. 2. As a broadcast device. ✤ link to facebook/instagram/ tumblr/blog (ie as an ✤ What to post announcement - new content) ✤ links ✤ Identify/focus your social ✤ RTs of influencers persona ✤ drive to your own content ✤ How often? ✤ ConversationsWednesday, November 28, 2012
  12. 12. Goal #1: You want followers.Wednesday, November 28, 2012
  13. 13. 3. Strategically to build ✤ identify influencers (how ✤ @ tags momentum do you find the influencers in ✤ #hashtags for an your field?) ✤ RTs event, a ✤ have conversations cause or a ✤ drive them brand somewhereWednesday, November 28, 2012
  14. 14. Goal #2: You want your tweets to hit their targetsWednesday, November 28, 2012
  15. 15. 4. A team approach - hootsuite.comWednesday, November 28, 2012
  16. 16. 5. Pictures vs words ✤ Instagram, TwitpicWednesday, November 28, 2012
  17. 17. The Golden Rules ✤ Law of Thirds - 1/3 of the time, ✤ Law of Reciprocity post about you/your brand. Include related links. 1/3 of the ✤ Law of Immediacy time, talk about things related to you and your work, but ✤ Law of No Spam make sure it’s from another source. And 1/3 of the time, just be you. Talk about whatever and however. Just be yourself. (The Province: The Sins of Social Media)Wednesday, November 28, 2012
  18. 18. The Sins of Social Media ✤ 1. Don’t retweet other people’s content without attribution or a shout-out. ✤ 2. Don’t be a faceless egg. ✤ 3. No bio, no follow. ✤ 4. Don’t be boring. Be human. ✤ 5. Respect your own privacy. Some things shouldn’t be shared.Wednesday, November 28, 2012
  19. 19. How do you measure success? ✤ are you having fun? ✤ follower growth ✤ Klout ✤ follower to follow ratioWednesday, November 28, 2012
  20. 20. Cool Creative Uses ✤ tweet-up ✤ cash-mob ✤ twitter fiction ✤ #whistlerunfiltered ✤ Jonathan’s CardWednesday, November 28, 2012
  21. 21. Social Media Sessions ✤ Integrated Social Media : Top 6 Tools (November 14) ✤ Twitter (November 28) ✤ Blogging (December 12) ✤ How to Write a Kick Ass Blog Post ✤ How to Set Up a Blog Account ✤ Do I need a Content Calendar or can I just wing it? (How Often Do I need to post)Wednesday, November 28, 2012
  22. 22. Questions? ✤ Review the presentation at http://lisarichardsonbylines.com/the- presentation-room/ ✤ Email lisarichardson@telus.net, or tweet questions to @pembygrl with #SoMeSessions ✤ Dangerous ideas: Tweet-Up. 30 Day Blogger Challenge. Guest Bloggers invited at Winds of Change Wellness Almanac.Wednesday, November 28, 2012

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