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Guide to the Blogosphere


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Social Media sessions, Pemberton Public Library

Social Media sessions, Pemberton Public Library

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  • 1. DIY Guide to the Blogosphere How to use blogging to get you where you need to go. (A three part series.) How to Get Started The Library SoMe Sessions, part 3 December 12, 2012 ~ Pemberton & District Public Library, With Lisa RichardsonWednesday, December 12, 2012
  • 2. DIY Guide to Blogging ✤ How to Get Started ✤ How to Write a Killer Blog Post ✤ How to Build MomentumWednesday, December 12, 2012
  • 3. Blogs ✤ online journal meets dynamic website ✤ good for anyone who: ✤ wants to be ‘findable’ by Google SEO, ✤ has content to share and/or something to say, ✤ wants to be on the radar of their community ✤ Examples: The Wellness Almanac, Choose Pemberton, Mt Currie Coffee Co, Icecap Organics, Rootdown Organics, Gary and Zoe Martin, Paul Cumin ✤ ++ can be completely personalised/custom ✤ -- is a “content” heavy platform - requires content-creation heavy lifting/ dedication and some strategyWednesday, December 12, 2012
  • 4. Why Blogging? ✤ Guy Kawasaki says the benefits of blogging are: ✤ Personal - as an outlet for expression and creativity ✤ Business - as a fast and free marketing and communications weapon ✤ good writing comes from having a voice that shines through - the informal medium of a blog combined with frequency of publishing really helps develop your authentic voice ✤ takes “journalling” or scribbling up a level, forcing you to “finish” drafts or make them publishable. This helps build a body of work that you can polish, enhance, compile. ✤ Think “book” not “diary” - a blog is a published product, not a collection of your spontaneous thoughts and feelings.Wednesday, December 12, 2012
  • 5. Getting Started ✤ What: is your inspiration? Role models? Look for examples. ✤ Where: Where will people find out about you? Integrate where? ✤ When: How often will you post? ✤ Who: Who do you want to reach with this content? Who is your target audience? ✤ Why: ID your purpose. What do you want to achieve. ✤ How: What blog software?Wednesday, December 12, 2012
  • 6. What inspires you: Study the Masters ✤ create a blog roll - follow bloggers whose style or beat appeals to you. (Subscribe to them in an e-reader, via RSS feed, or email notification.) ✤ Look at the blogrolls of people you follow and like already, for ideas about other top bloggers. ✤ Read them regularly. Study the posts that really speak to you. Ask: how did they do that? ✤ My top 3: Penelope Trunk, Brainpickings, Fast CompanyWednesday, December 12, 2012
  • 7. Getting to Why: Ask the same questions a marketer will ask a client ✤ What do you stand for? What makes you awesome? What 3 words would people use to describe your brand/business/enterprise/association/personality as a writer/artist? ✤ Who are you talking to? Who is your target? Who is going to read this? ✤ Whats your tone? What ground rules will you set? ✤ What’s your beat? What are you an expert in? How will there be thematic cohesion in your blog? ✤ Who are your competitors? Join their community.Wednesday, December 12, 2012
  • 8. Getting to How: Choosing your blog’s Look and Feel ✤ Pull together a moodboard of inspiration. ✤ What does it say about you? ✤ What assets do you have? ✤ What pages/content do you need? What is the static to dynamic ratio? ✤ Where will the content come from? ✤ Template tourWednesday, December 12, 2012
  • 9. Case Study: The Wellness AlmanacWednesday, December 12, 2012
  • 10. Overview GOAL: With funding from WB Foundation, develop an updated communications piece to raise the profile and increase the effectivenes of the Winds of Change Steering Committee.Wednesday, December 12, 2012
  • 11. Mission Grow and enhance: Resilience. Recreation. Respect. Relationships. We join together with a common call to: grow community resilience encourage individual wellness journeys advocate for wellness services from recreation to treatment and recovery.Wednesday, December 12, 2012
  • 12. The Website A virtual gathering place A community almanac - seasonal observations, rooted in a strong sense of place, collaboratively sourced Shareable snackable content, updated on an almost daily basis Engage the community (Area C, VoP and Lil’wat residents) to share stories/ images/contributions on wellness, through a combination of dedicated contributors and contests/call-outs. Help bridge the cultural divide and bring our communities closer together Rounded up in a weekly newsletter that is emailed out to subscribers, media, friends.Wednesday, December 12, 2012
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  • 17. Content Buckets in recipe inspiring season highlighting food in season video photoinobservation-of Daily Posts. life the valley wildlife, gardens, plant ID coaches spotlight ucwalmicw Weekly Themes. word of corner /profile wellness pep talk for Q+A feature on local the week local coachesand Change champions 21 Entries per Topic. and person, Winds of counselors soundfile? elders and wise folk and others 7 contributors/topic, post once a month thereport wellness Barometer. contributions from steering committee member organisationsWednesday, December 12, 2012
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  • 22. Wellness is our mission. This website was designed  to be an interactive gathering place and community-powered almanac to help two neighbouring communities share what we know about where we live. It’s a celebration of place. An invitation to pay attention. An opportunity to discover common ground and celebrate unique differences. This site is a project of the Winds of Change Steering Committee, a 10 year old community-to-community initiative to build healthy relationships and respect between the people of Mt Currie and the Pemberton region. The Winds of Change Steering Committee has representation from the Village of Pemberton, Mount Currie Band, Squamish Lillooet Regional District, Vancouver Coastal Health Authority, RCMP, Sea to Sky Community Services, Mount Currie Health Care Centre, Stl’atl’imx Tribal Police, Youth Mental Health, School District #48, Xit’olacw Community School, N’Quatqua Band, Pemberton and Mount Currie Youth Leaders, and a nominee from the Community at Large. By growing and enhancing resilience, respect, relationships, and recreation, we hope to build stronger communities, and support the ongoing work of the Winds of Change – to reduce the harmful effects of drugs and alcohol on our communities through awareness, advocacy, and promotion of healthy alternatives. We welcome your comments and contributions.Wednesday, December 12, 2012
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  • 24. How: tumblr vs wordpress ✤ Benefits: Both are free, offer range of design templates, and don’t require any understanding of how to code HTMLWednesday, December 12, 2012
  • 25. Sign up for account Fill in the blanks. Make a note of your password Wait for the email.Wednesday, December 12, 2012
  • 26. Check email to complete registrationWednesday, December 12, 2012
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  • 39. Pt 2: How to Write a Killer Blog PostWednesday, December 12, 2012
  • 40. What are the Elements of a Good Blog post? ✤ Information + Point of View. ✤ Visual eye-candy: spice it up with photos, video ✤ Add value for the reader - timely, insightful, expert. ✤ A catchy headline. ✤ Skimmable: use subheds, bullet pointsWednesday, December 12, 2012
  • 41. Q: What is the measure of a Good Blog post? Clear communication achieves ✤ Good writing? ✤ its intention. ✤ Not necessarily. ✤ It gets read. (Measure by amount of click throughs, subscribers, bounce rate.) ✤ It gets shared. ✤ It’s engaged with/ commented on. ✤ It instigates action. (Votes!)Wednesday, December 12, 2012
  • 42. Write a Killer Headline ✤ How to... ✤ Name Dropper ✤ 5 Ways list ✤ Pun ✤ Negative headlines ✤ Quickie ✤ Adjectives ✤ Urgency ✤ Exclusivity ✤ ExplanatoryWednesday, December 12, 2012
  • 43. A headline that makes people clickWednesday, December 12, 2012
  • 44. A hot topic, a “how to” list, and a featured influencerWednesday, December 12, 2012
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  • 46. A personal revelationWednesday, December 12, 2012
  • 47. An appeal and a call to actionWednesday, December 12, 2012
  • 48. Pt 3: How to Build MomentumWednesday, December 12, 2012
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  • 50. Grow an Artistic Career (or Build a Brand)Wednesday, December 12, 2012
  • 51. Get Found ✤ Search is social. So, to generate traffic, your content must: ✤ be optimised for the right keywords ✤ be intriguing enough to share ✤ be interesting enough to read in the first place. ✤ headlines-to-try-on-your-blog/? utm_campaign=blogging_101&utm_source=shareaholic_blog&utm _medium=shr_twitter&utm_content=blog_headlinesWednesday, December 12, 2012
  • 52. How to build readership ✤ Ask a question ie the “ordeal” ✤ Syndicate or experiment ✤ Inbound links ✤ Cross promote in other channels ✤ Engagement strategies ✤ Team or guest bloggers or interview high profile people ✤ Contests ✤ Make it shareableWednesday, December 12, 2012