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Social Media & Healthcare
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Social Media & Healthcare

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What are the trends within healthcare?

What are the trends within healthcare?
What is social media?
What are the elements of social media?
How do people use social media?
How to implement social media?

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  • Why a paper about Social Media. It is hot and there are political and demographical trends. SO I did a strategic research of the environment of ZuidZorg
  • Identity - a way of uniquely identifying people in the systemPresence - a way of knowing who is online, available or otherwise nearbyRelationships - a way of describing how two are related users in the systemConversations - a way of talking to other people through the systemGroups - a way of forming communities of interestReputation - a way of knowing the status of other people in the system (who's a good citizen? who can be trusted?)Sharing - a way of sharing things that are meaningful to participants (like photos or videos) 

Social Media & Healthcare Social Media & Healthcare Presentation Transcript

  • What is Social Media?
  • Five Questions
    • What are the trends within healthcare?
    • What is social media?
    • What are the elements of social media?
    • How do people use social media?
    • How to implement social media?
  • Changing Healthcare market
    http://www.youtube.com/watch?v=w6X4tIdlj4E&feature=PlayList&p=87DF5804FA3161A9&playnext_from=PL&playnext=1&index=61
  • Finance cut’s in National Healthcare
  • Rise of Social networks
  • War on talent
  • Service Communities & Experiences
  • New Entrants on the Market
  • New Entrants on the Market
  • The Millennials are coming
  • Power of buyers is growing
  • What is social media?
    Social Media is a definition
    that is given in manyways
    and it is oftenconfused
    with Web 2.0
  • What is Web 2.0?
    Web2.0 is a popular term
    for advanced
    Internet technology
    and applications.
  • CharacteristicsWeb 2.0?
    The web as a platform
    Harnessing Collective Intelligence
    Data is the Next Intel Inside
    End of the Software Release Cycle
    Lightweight Programming Models
    Software above the Level of a Single Device
    Rich User Experiences
  • Social Media - Some definitions
    Social Media are various electronic tools available to help accelerate and improve the ability to connect, communicate, and collaborate. (Arthur L.Jue et al. 2010)
    Social media refers to activities, practices and behaviors among communities of people who gather online to share information, knowledge and opinions using webbased applications (Lon Safko and David Brake. 2009)
    Social Media is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content (M. Kaplan and M Haenlein 2009)
  • They all agree on
    Web 2.0 is a platform that is needed
    You need Internet based apps/tools
    It’s all about communication
    It’s all about collaboration
  • Elements of Social Media
  • Elements of Social Media
  • How people use social media
  • How people use social media
  • How to implement Social Media
  • 10 tips for implementing
  • Choose carefully
  • Pick the application or make your own
  • Ensure activity alignment
  • Media plan integration
  • Access for all
  • Be active
  • Be interesting
  • Be humble
  • Be unprofessional
  • Be honest and respect the rules of the game
  • Examples in Healthcare
  • Examples in Healthcare
  • Examples in Healthcare
  • Examples in Healthcare
  • Questions