Sportsrecruitment.com presentation for 2011 Sports Industry Awards
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Sportsrecruitment.com presentation for 2011 Sports Industry Awards

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Sportsrecruitment.com presentation for 2011 Sports Industry Awards Presentation Transcript

  • 1. SportsRecruitment.com has served the international sports industry for over 10 years.
  • 2.
    • In May 2011 our website was re-launched with a modern design and new functionality for job seekers and employers.
  • 3.
    • Improved site navigation and design
    • 3 website sections – corporate, job seeker and employer
    • More attractive design, layout and imagery
    • Easy to use and logical menus and navigation
    • ‘ Quick search’ retained on corporate home page to cater for job seeker audience
    • Quick links to jobs by geographical region
  • 4.  
  • 5.
    • New services for Job Seekers
    • Improved job search
    • More job options (save, email, print, share, etc)
    • Job alerts via email
    • Personal Job Seeker accounts
    • Submit CVs online
    • RSS feeds of jobs
    • Career centre – CV and interview tips
  • 6.  
  • 7.
    • New services for Employers
    • Online job posting
    • Application management tools
    • Job ad statistics
    • Job distribution through:
      • Social media
      • E-newsletter
      • Partner websites
      • Pay Per Click advertising
  • 8.  
  • 9.
    • Regular Job features
    • Q and A Interviews with sports industry execs
    • Job seeker tips
    • Sport business news
    Content - engaging, interesting and relevant
  • 10.
    • Online channels used to:
    • Engage and communicate with our audience
    • Promote the website and our services
    • 7,600+ LinkedIn members
    • 1,200+ Twitter followers
    • 7,500+ e-newsletter subscribers
    • PPC Advertising:
      • LinkedIn Ads
      • Indeed.com
      • Google AdWords
  • 11.
    • Online partnerships used to expand our reach and audience
    • SportBusiness.com
    • Sportaccord.com
    • Aroundtherings.com
    • Jumpinsport.com
    • Jobsforthegames.co.uk
    • Smaanz.org
  • 12.
    • The Results
    • Online community growth
    • Traffic growth
    • New clients
    • Strengthened brand
    • New commercial revenue stream through job posting service – 35 jobs
  • 13.
    • Online community growth
    • 44% increase in unique visitors from 2010 (from 12,600 to 18,200 per month)
    • 6,000+ job seeker registrations (May – Nov 2011)
    • 7,500 job applications submitted (May – Nov 2011)
    • Growth in social media following:
      • LinkedIn – 155%
      • Twitter – 130%
      • Facebook – 210%
  • 14.
    • Traffic growth
    Monthly Traffic Averages: 2010 Since May 2011 Growth Page views 115,000 193,000 68% Unique visitors 12,600 19,800 57% Site visits 21,900 33,200 52% 2010 v 2011 page views Website re-launched
  • 15. Clients using new online jobs service
  • 16.
    • Client spotlight: UK Athletics branded profile & campaign
    • 12 jobs
    • Company profile
    • 4,500 views
    • 86 hours viewing time
  • 17.
    • Testimonials
    Sauber F1 Team Advertised for an Event Manager We used your site to advertise for a German-speaking Event Manager. Our final short list of 3 candidates all came to us via your website, and the successful candidate started on 1st September. England Hockey Board Advertised for a Business Development Manager and Marketing Manager We have used Sportsrecruitment.com to advertise several positions. We have found the process very user friendly and the feedback very thorough. The quality of candidates generated was very good and I would happily recommend this to employers searching for executive talent in the sports industry.