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BlackBerry                    Theme Studio• Profiting from Compelling   BlackBerry Themes Presenters:                     ...
Introduction to Themes
Introduction to ThemesThemes• Amalgamation of    •   color schemes   •   Icons   •   graphical elements   •   animation   ...
Kinds Of Themes                   ICON  ZEN                          CUSTOM           TODAY
Market Opportunity for Themes• Popular product          How important is it for you to have  category                 the ...
Creating Themes
Creating Themes – BlackBerry Theme Studio                    • Rapidly creating unique BlackBerry Themes &                ...
BlackBerry Theme Builder     Customize virtually every aspect of a theme                        Web Links          Wallpap...
Create Themes for BlackBerry smartphones       BlackBerry® 8700 smartphone & newer
Easy to Use Applications    Graphical Interface can be comfortably used by              developers & designers alike
Adobe® Photoshop® Compatible       Re‐Purpose existing design assets
Customize Homescreen Navigation
Create buttons & Animated graphicsThemes - Animated Theme        Apps/Web – animated  Screens, Buttons, Icons   graphics, ...
Completely Free!
New in BlackBerry® Theme Studio v5.0•   BlackBerry® Storm2™ smartphone & BlackBerry® Bold™ 9700     smartphone themes•   E...
New in BlackBerry Theme Studio v5.0•   Embed 3rd party Apps•   Quick Start Screen•   Preview, Install & Manage Themes on B...
Demonstration
Distributing Themes
Application Ingestion Process  Become a vendor                                       Submission Process                   ...
BlackBerry App World™‐ Theme Considerations  • Proof of ownership     •   Images          • Model rights          • Photog...
Questions?BlackBerry Theme Studiowww.blackberry.com/developers/themesBlackBerry App Worldwww.blackberry.com/developers/app...
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Brand review theme studio final

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Transcript of "Brand review theme studio final"

  1. 1. BlackBerry  Theme Studio• Profiting from Compelling  BlackBerry Themes Presenters: Panelists:Mark Rathwell Mike KirkupProduct Manager,  BlackBerry Theme  Director, Developer RelationsStudioDale Ducharme Jason LaughlinTeam Lead, BlackBerry Theme Studio Manager, BlackBerry App World
  2. 2. Introduction to Themes
  3. 3. Introduction to ThemesThemes• Amalgamation of  • color schemes • Icons • graphical elements • animation • behaviors• Gives a BlackBerry® smartphone a particular look,  feel & experience 
  4. 4. Kinds Of Themes ICON ZEN CUSTOM TODAY
  5. 5. Market Opportunity for Themes• Popular product  How important is it for you to have category the ability to customize the theme?• Easy to develop• Unique BlackBerry  smartphone experience  • End users  • Companies • 30% of BlackBerry users purchase themes for their Smartphones• Marketing Vehicle • Mean No. of Downloaded Themes: 6 • Mean Amount Spent on Themes: $3.70 Source: RIM user research
  6. 6. Creating Themes
  7. 7. Creating Themes – BlackBerry Theme Studio • Rapidly creating unique BlackBerry Themes & animated graphics for apps, web • Formerly Plazmic Content Developer’s Kit (CDK) • www.blackberry.com/themestudio Theme Design Vector Illustration & Animation
  8. 8. BlackBerry Theme Builder Customize virtually every aspect of a theme Web Links Wallpaper Banners Menus Fonts Dialogs OS Icons Apps App Icons Animation Cursors Sound Focus Message List Navigation Meter Graphics Screen Layout
  9. 9. Create Themes for BlackBerry smartphones BlackBerry® 8700 smartphone & newer
  10. 10. Easy to Use Applications Graphical Interface can be comfortably used by  developers & designers alike
  11. 11. Adobe® Photoshop® Compatible Re‐Purpose existing design assets
  12. 12. Customize Homescreen Navigation
  13. 13. Create buttons & Animated graphicsThemes - Animated Theme Apps/Web – animated Screens, Buttons, Icons graphics, icons, splash screens
  14. 14. Completely Free!
  15. 15. New in BlackBerry® Theme Studio v5.0• BlackBerry® Storm2™ smartphone & BlackBerry® Bold™ 9700  smartphone themes• Enhanced themes  • BlackBerry® Storm™ 9500 smartphone • BlackBerry® Tour™ 9630 smartphone • BlackBerry® Curve™ 8520 smartphone• Ringtones• Screen Transitions• BlackBerry® Device Software 5.0 Today Themes• Enhanced Theme Customization capabilities • icon overlays & underlays,  • Search fields • Folder icons • Choice boxes • Multi‐line text entries
  16. 16. New in BlackBerry Theme Studio v5.0• Embed 3rd party Apps• Quick Start Screen• Preview, Install & Manage Themes on BlackBerry smartphones• Improved Adobe Photoshop compatibility• Improved color dithering• SVG Tiny 1.1
  17. 17. Demonstration
  18. 18. Distributing Themes
  19. 19. Application Ingestion Process Become a vendor Submission Process 1. Add screenshots, icons 2. Add product descriptions 3. Define Export control info 4. Select targetApplicant provides RIM carriers/countries • Contact information 5. Set pricing/licensing • Support information model • Proof of identity 6. Add version info, • Acceptance of vendor agreement program files
  20. 20. BlackBerry App World™‐ Theme Considerations • Proof of ownership • Images • Model rights • Photographer rights • Ringtones • Licensing of subject  matter • Appropriate for all ages • Categorize correctly
  21. 21. Questions?BlackBerry Theme Studiowww.blackberry.com/developers/themesBlackBerry App Worldwww.blackberry.com/developers/appworldJoin us at BlackBerry Developer DayApp Planet, Mobile World CongressBarcelona, Feb 16, 2010www.blackberry.com/developers/AppPlanet
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