Market Opportunity for Themes• Popular product How important is it for you to have category the ability to customize the theme?• Easy to develop• Unique BlackBerry smartphone experience • End users • Companies • 30% of BlackBerry users purchase themes for their Smartphones• Marketing Vehicle • Mean No. of Downloaded Themes: 6 • Mean Amount Spent on Themes: $3.70 Source: RIM user research
BlackBerry Theme Builder Customize virtually every aspect of a theme Web Links Wallpaper Banners Menus Fonts Dialogs OS Icons Apps App Icons Animation Cursors Sound Focus Message List Navigation Meter Graphics Screen Layout
Application Ingestion Process Become a vendor Submission Process 1. Add screenshots, icons 2. Add product descriptions 3. Define Export control info 4. Select targetApplicant provides RIM carriers/countries • Contact information 5. Set pricing/licensing • Support information model • Proof of identity 6. Add version info, • Acceptance of vendor agreement program files
BlackBerry App World™‐ Theme Considerations • Proof of ownership • Images • Model rights • Photographer rights • Ringtones • Licensing of subject matter • Appropriate for all ages • Categorize correctly
Questions?BlackBerry Theme Studiowww.blackberry.com/developers/themesBlackBerry App Worldwww.blackberry.com/developers/appworldJoin us at BlackBerry Developer DayApp Planet, Mobile World CongressBarcelona, Feb 16, 2010www.blackberry.com/developers/AppPlanet
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