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Music Marketing

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  • Facing the challenges in the digital era, CD sales keep falling, and the new business model has not been established yet. How could musicians and labels survive through the crises and find a way out? The term project will discuss this by explaining how music labels have promoted their music from the past to the future.

Music Marketing Music Marketing Presentation Transcript

  • Music Marketing How do labels promote their music? Pei-chieh Chen Mar 10, 2009
  • The Past Traditional radio Top 40 DJ and Payola
  • The Past MTV
  • The Present The Internet: Official websites, online communities and internet radio
  • The Future YouTube MySpace
  • The Future Mobile music
  • Conclusion
  • Sources Image1: http://images.google.com/hosted/life/l?imgurl=565ff40bdabb53e8&q=payola&prev=/images%3Fq%3Dpayola%26imgsz%3Dxxlarge%26ndsp%3D18%26hl%3Dzh-TW%26rlz%3D1C1CHMG_zh-TWUS291US303%26sa%3DN%26um%3D1 Image2: http://www.alanfreed.com/archives/Magazines/mg1371.jpg Image3: http://logoblink.com/wp-content/uploads/2007/12/mtv-logos-hats-wallpaper.jpg Image4: http://www.ilounge.com/index.php/gallery/image_med/13123/ Image5: http://s267.photobucket.com/albums/ii317/LilWitzy93/?action=view&current=okgo.jpg Image6: http://fc00.deviantart.com/fs32/f/2008/228/2/f/music_that_grows_on_you_by_owdesigns.jpg Image7: http://www.styletraxx.com/umf-08.jpg Reference Kusek, D., Leonhard, G., & Lindsay, S. G. (2005).  The future of music: Manifesto for the digital music revolution . Boston: Berklee Press.
  • Thank you for listening
    • Recommended song list for the project:
    • http://aiko0324.wordpress.com/
    • Pei-chieh Chen
    • [email_address]
    • Twitter:peichieh