Diversity Or Similarity   Does technology bring us a differentiated or a standardized world? Pei-chieh Chen
“ advanced technologies are homogenizing the world, dissolving  distinctive cultures into a global system” and “ advanced ...
<ul><li>A standardized world </li></ul><ul><li>Mass Production </li></ul><ul><li>Modern Communications </li></ul><ul><li>M...
“ by the end of twentieth  century, people in highly  technological societies  preferred to maximize  differentiation” By ...
<ul><li>Compare and contrast </li></ul><ul><li>McLuhan’s global village </li></ul><ul><li>Program Diversity </li></ul>
<ul><li>Questions: </li></ul><ul><li>How do technologies enable a more standardized world and how to they enable a differe...
Thank you for listening.  Questions? Reference:  Benkler, Y. (2006). The wealth of networks: How social production transfo...
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Diversity Or Similarity

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Does technology bring us a differentiated or a standardized world?

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Diversity Or Similarity

  1. 1. Diversity Or Similarity Does technology bring us a differentiated or a standardized world? Pei-chieh Chen
  2. 2. “ advanced technologies are homogenizing the world, dissolving distinctive cultures into a global system” and “ advanced technologies are driving society toward more choices and greater difference” By David E. Nye
  3. 3. <ul><li>A standardized world </li></ul><ul><li>Mass Production </li></ul><ul><li>Modern Communications </li></ul><ul><li>McDonaldization </li></ul><ul><li>A differentiated world </li></ul><ul><li>Telephones </li></ul><ul><li>Department Store </li></ul><ul><li>Computer </li></ul><ul><li>Internet </li></ul>glocalization
  4. 4. “ by the end of twentieth century, people in highly technological societies preferred to maximize differentiation” By David E. Nye
  5. 5. <ul><li>Compare and contrast </li></ul><ul><li>McLuhan’s global village </li></ul><ul><li>Program Diversity </li></ul>
  6. 6. <ul><li>Questions: </li></ul><ul><li>How do technologies enable a more standardized world and how to they enable a differentiated world? </li></ul><ul><li>YouTube Clips: </li></ul><ul><li>Back to the mass production era: </li></ul><ul><li>Chaplin and Modern Times(1936) </li></ul><ul><li>http://www.youtube.com/watch?v=Vqnorw_Uwes </li></ul><ul><li>Song: </li></ul><ul><li>Little Boxes by Malvina Reynolds (1962) </li></ul><ul><li>http://www.redrock.org/issues/2002_laing_homes/little_boxes_scime_lyrics.html </li></ul>
  7. 7. Thank you for listening. Questions? Reference: Benkler, Y. (2006). The wealth of networks: How social production transforms markets and freedom. New Haven [Conn.]: Yale University Press. Fidler, R. (1998). Mediamorphosis; Understanding New Media. JOURNALISM AND MASS COMMUNICATION QUARTERLY. 75 (1), 216-217. Nye, D. E. (2006). Technology and the Production of Difference. AMERICAN QUARTERLY – MINNEAPOLIS-. 58 (3), 597-618. Image sources: Slide 2: http://www.imdb.com/title/tt0808417/ Slide 3: http://www.flickr.com/photos/82757070@N00/2161956415/ Slide 4: http://michael.hightechproductmanagement.com/20060307.jpg Slide 5: http://www.flickr.com/photos/charminglybohemian/2702036326/ By Pei-chieh Chen COM546
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