Google's Mobile Strategy, GigaOm Research Roundtable
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Google's Mobile Strategy, GigaOm Research Roundtable

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Overview - key elements of Google's Mobile Strategy. Prepared by Dr. Phil Hendrix for GigaOM Pro Research Roundtable, Aug. 27, 2009.

Overview - key elements of Google's Mobile Strategy. Prepared by Dr. Phil Hendrix for GigaOM Pro Research Roundtable, Aug. 27, 2009.

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Google's Mobile Strategy, GigaOm Research Roundtable Google's Mobile Strategy, GigaOm Research Roundtable Presentation Transcript

  • MOBILE Google’s Mobile Strategy Slides Prepared for GigaOM Pro Research Roundtable Dr. Phil Hendrix, immr August 27, 2009 For more information, contact: phil.hendrix@immr.org +1 (770) 612-1488 PRO.GIGAOM.COM
  • MOBILE Related GigaOm Pro Research Weekly Research Notes Updates “Has the Window Closed for Android?” “Smartphone Privacy Concerns Heat Up” “Carriers Need Mobile Developers for More Than App Stores” “Why Verizon’s App Store Strategy is Antiquated” http://pro.gigaom.com http://jkontherun.com PRO.GIGAOM.COM August 27, 2009 2
  • MOBILE Panelists Mike Wolfe, Moderator VP, GigaOm Pro Mike.wolf@gigaom.com Dr. Phil Hendrix Founder and Director, immr phil.hendrix@immr.org Colin Gibbs Curator, GigaOm Pro Mobile colin_gibbs@msn.com Kevin Tofel Managing Editor, jkkonthe run kevin@gigaom.com PRO.GIGAOM.COM August 27, 2009 3 View slide
  • MOBILE Google at Work? PRO.GIGAOM.COM August 27, 2009 4 View slide
  • MOBILE Google at Work? In a sense, yes… SVGTUG held its first Campout (46 hour “hackathon”) 200 participants In 3 days, attendees had to: Pitch ideas (50 on Fri. evening) Form teams “Code like heck” Have prototype ready to demo Sun. PM Significance? 32 prototypes presented New mobile app voted #2 PRO.GIGAOM.COM August 27, 2009 5
  • MOBILE Google’s Mobile Strategy 1. Accelerate Innovation in Mobile Apps Open Source (Android + Chrome) + Web Apps Cloud computing + sandbox + tools for developers Gears GTUGs around the world “Why can my car locate me in an emergency and push notify emergency responders but my 'smartphone' can't?” H3LP – “Onstar for individuals” http://al3rter.appspot.com/ PRO.GIGAOM.COM August 27, 2009 6
  • MOBILE Can Google Accelerate Mobile Innovation? Apple Has! Source: Rise of the New Middle Class: iPhone Gets Original, Part II, Flurry Analytics, Aug. 21, 2009 PRO.GIGAOM.COM August 27, 2009 7
  • MOBILE Google’s Mobile Strategy 1. Accelerate Innovation in Mobile Apps 2. Boost Mobile Adoption and Use (especially the Internet, Apps) Increase Speed Improve Users’ Experience Lower Cost PRO.GIGAOM.COM August 27, 2009 8
  • MOBILE Google Services… PRO.GIGAOM.COM August 27, 2009 9
  • MOBILE What Individuals Do on Mobile… Find Communicate Do Enjoy PRO.GIGAOM.COM August 27, 2009 10
  • MOBILE ... and where Google Services Fit In Find Information/answers Places Products/vendors People Communicate Talk SMS email Voicemail Do Documents Calendars Enjoy Learn Photos/video Shop/Purchase Music Games Social networking PRO.GIGAOM.COM August 27, 2009 11
  • MOBILE Google’s Mobile Strategy 1. Accelerate Innovation in Mobile Apps 2. Boost Mobile Adoption and Use (especially the Internet, Apps) 3. Unlock Information, Content for Mobile Users Places/ Web Photos Video Books Documents People Find/View Store Share PRO.GIGAOM.COM August 27, 2009 12
  • MOBILE Google’s Mobile Strategy 1. Accelerate Innovation in Mobile Apps 2. Boost Mobile Adoption and Use (especially the Internet, Apps) 3. Unlock Information, Content for Mobile Users 4. Monetize Content and Services Familiar New PRO.GIGAOM.COM August 27, 2009 13
  • MOBILE Google’s Mobile Strategy 1. Accelerate Innovation in Mobile Apps 2. Boost Mobile Adoption and Use (especially the Internet, Apps) 3. Unlock Information, Content for Mobile Users 4. Monetize Content and Services And controversial… PRO.GIGAOM.COM August 27, 2009 14
  • MOBILE Google’s Mobile Strategy 1. Accelerate Innovation in Mobile Apps 2. Boost Mobile Adoption and Use (especially the Internet, Apps) 3. Unlock Information, Content for Mobile Users 4. Monetize Content and Services PRO.GIGAOM.COM August 27, 2009 15
  • MOBILE PRO.GIGAOM.COM August 27, 2009 16
  • MOBILE Challenges for Google in Mobile PRO.GIGAOM.COM August 27, 2009 17
  • MOBILE Appendix PRO.GIGAOM.COM August 27, 2009 18
  • MOBILE Mobile Imperative – Faster, Better, Cheaper 5-second speed up yields… Latency 25% increase in page views Kills… 10% increase in revenue “Mobile Success rates: Usability” – 38% (feature phones) Oxymoron? 75% (iPhone) (July 2009) Unaffordable $60/ for Month Most PRO.GIGAOM.COM August 27, 2009 19
  • MOBILE Mobile Broadband Too Costly for Mass Market Half “Interested”… But Unwilling to Pay More than $30/month ABI Research Study, 2009 Source: Mobile Broadband: Pricing and Services, OECD June 29, 2009 PRO.GIGAOM.COM August 27, 2009 20
  • MOBILE Google Enabling Mashups PRO.GIGAOM.COM August 27, 2009 21