LinkedIn	
  Tips:
LinkedIn	
  Profile	
  Tips	
  That	
  Really	
  
Work	
  [28,000+	
  Connec@ons]
Read	
  the	
  companio...
I’m	
  Jason
• 28,000+	
  connec@ons	
  on	
  
LinkedIn
• 8+	
  years	
  on	
  LinkedIn
• Help	
  you	
  get	
  more	
  Li...
LinkedIn	
  Connec7ons	
  are	
  Important

• Gated	
  social	
  network	
  of	
  people	
  that	
  are	
  ready	
  to	
  ...
Your	
  LinkedIn	
  Profile	
  Picture
• LinkedIn	
  is	
  a	
  professional	
  
network
• Choose	
  a	
  professional	
  p...
Your	
  LinkedIn	
  Profile	
  Headline

•
•
•
•
•
•
•
•
•

Seen	
  on	
  LinkedIn.com,	
  LinkedIn	
  app	
  and	
  emails...
Your	
  LinkedIn	
  Profile	
  Summary	
  Elevator	
  Pitch

• Make	
  people	
  have	
  to	
  connect	
  with	
  you
• S7c...
Your	
  LinkedIn	
  Profile	
  Summary	
  Elevator	
  Pitch

•
•
•
•
•
•
•

Direct	
  people	
  to	
  your	
  current	
  pr...
Your	
  LinkedIn	
  Profile	
  Exper7se
•
•
•
•
•
•
•
•

Each	
  job	
  you	
  add	
  to	
  your	
  profile	
  should	
  
in...
Your	
  LinkedIn	
  Profile	
  Projects

• Include	
  public	
  facing	
  business	
  projects	
  that	
  you	
  are	
  
wo...
LinkedIn	
  Profile	
  Skills	
  and	
  Endorsements
• Having	
  people	
  endorse	
  
you	
  gives	
  you	
  the	
  
oppor...
Your	
  LinkedIn	
  Profile	
  Educa7on

• Start	
  a^er	
  high	
  school	
  educa7on,	
  unless	
  your	
  High	
  
Schoo...
Your	
  LinkedIn	
  Profile	
  Interests

• Add	
  keywords	
  that	
  are	
  relevant	
  to	
  your	
  skill	
  set
• Thes...
LinkedIn	
  Profile	
  Personal	
  Details
• This	
  is	
  not	
  your	
  home	
  address!
• Include	
  conversa@on	
  star...
LinkedIn	
  Profile	
  Advice	
  For	
  Contac7ng

• Puts	
  connec@ons	
  at	
  ease	
  and	
  manages	
  
expecta@ons
• I...
LinkedIn	
  Profile	
  Organiza7ons
• Include	
  organiza7ons	
  within	
  
and	
  outside	
  your	
  company
• Belonging	
...
Your	
  LinkedIn	
  Profile	
  Recommenda7ons
• Recommenda7ons	
  are	
  like	
  
endorsements
• But,	
  more	
  personal	
...
Learnings
Part	
  1	
  is	
  done!
Zero	
  in	
  on	
  each	
  specific	
  sec7on	
  of	
  your	
  LinkedIn	
  
profile	
  a...
Thank	
  you
More	
  ques@ons?
Contact	
  info:
h[p://peg.me/jason
@pegworks

Stay	
  connected	
  with	
  us	
  to	
  get...
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LinkedIn Profile Tips That Really Work [28,000+ Connections]

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After making 28,000 connections on LinkedIn, I reveal the LinkedIn profile tips that get you more LinkedIn connections and generate more opportunities. This presentation covers all the major LinkedIn Profile Tips that got me to over 28,000 connections. Please share.

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Transcript of "LinkedIn Profile Tips That Really Work [28,000+ Connections]"

  1. 1. LinkedIn  Tips: LinkedIn  Profile  Tips  That  Really   Work  [28,000+  Connec@ons] Read  the  companion  blog Stay  connected  with  us  to  get  more  7ps  in  the  future: PegWorks  |  Facebook  |  Twi@er  |  Blog  |  LinkedIn 1 Monday, February 3, 14
  2. 2. I’m  Jason • 28,000+  connec@ons  on   LinkedIn • 8+  years  on  LinkedIn • Help  you  get  more  LinkedIn   connec@ons  that  create   opportuni@es • Avoid  the  mistakes  I  made 2 Monday, February 3, 14
  3. 3. LinkedIn  Connec7ons  are  Important • Gated  social  network  of  people  that  are  ready  to  do  business • More  connec7ons  means  more  reach  and  more  business   opportuni7es • First,  build  a  profile  that  makes  people  want  to  connect  with   you 3 Monday, February 3, 14
  4. 4. Your  LinkedIn  Profile  Picture • LinkedIn  is  a  professional   network • Choose  a  professional  photo • Smile  and  dress  professionally 4 Monday, February 3, 14
  5. 5. Your  LinkedIn  Profile  Headline • • • • • • • • • Seen  on  LinkedIn.com,  LinkedIn  app  and  emails  sent  out  by  LinkedIn Be  accurate,  professional  and  include  3  or  less  relevant  keywords Search  LinkedIn  and  see  what  kinds  of  people  are  returned Use  Google  Keyword  Planner  to  see  general  search  volume "Social  Media"  is  vague,  "Social  Media  Manager"  is  targeted Swap  out  different  sets  of  keywords  and  test  by  looking  at  your  profile  views Skip  "Guru",  "Ninja",  "Evangelist",  etc.,  you  won't  be  taken  seriously Include  a  URL.  It  gets  included  in  the  emails  LinkedIn  sends  out I  include  a  shortURL  in  my  headline.  It  links  to  my  contact  info 5 Monday, February 3, 14
  6. 6. Your  LinkedIn  Profile  Summary  Elevator  Pitch • Make  people  have  to  connect  with  you • S7ck  to  one  paragraph  that  explains  your  career  in  an   accurate,  keyword  rich  and  curiosity  genera7ng  manner • Sell  the  professional  you • This  is  not  Facebook,  do  not  put  personal  things  like,  hobbies   here 6 Monday, February 3, 14
  7. 7. Your  LinkedIn  Profile  Summary  Elevator  Pitch • • • • • • • Direct  people  to  your  current  projects They  review  what  you’re  working  on Some  prefer  to  use  a  link  shortener  to  track  clicks I  think  they  look  spammy,  I  add  the  direct  link  to  the  project Link  to  mul7media  content Make  sure  its  your  work  and  that  the  provider  is  accepted  by  LinkedIn Visual  elements  help  break  up  text 7 Monday, February 3, 14
  8. 8. Your  LinkedIn  Profile  Exper7se • • • • • • • • Each  job  you  add  to  your  profile  should   include  a  mini  elevator  pitch  in  the   summary Use  keywords  that  are  accurate  to  you,   the  job  and  how  people  will  search  to   find  you Do  not  copy  and  paste  your  en7re   resume  here State  what  your  role  was  in  the   company  and  your  accomplishments Add  links  to  press  coverage,  videos,   presenta7ons,  blogs  underneath  the   summary LinkedIn  is  visual  and  social People  want  authori7es  in  the  space/ industry If  you  have  nothing  to  add,  create   something 8 Monday, February 3, 14
  9. 9. Your  LinkedIn  Profile  Projects • Include  public  facing  business  projects  that  you  are   working  on • Promotes  your  work,  company  and  other  team   members • These  projects  and  your  profile  appear  on  your  team   members’  pages  as  well 9 Monday, February 3, 14
  10. 10. LinkedIn  Profile  Skills  and  Endorsements • Having  people  endorse   you  gives  you  the   opportunity  to  be   recognized • As  you  make  more   connec7ons  you  will   have  more   opportuni7es  to  receive   endorsements • Try  asking  connec7ons   for  endorsements,  give   them  first 10 Monday, February 3, 14
  11. 11. Your  LinkedIn  Profile  Educa7on • Start  a^er  high  school  educa7on,  unless  your  High   School  was  specialized • Include  honors  you’ve  received • Include  specializa7ons  and  con7nuing  educa7on 11 Monday, February 3, 14
  12. 12. Your  LinkedIn  Profile  Interests • Add  keywords  that  are  relevant  to  your  skill  set • These  keywords  then  trigger  searches  on  LinkedIn 12 Monday, February 3, 14
  13. 13. LinkedIn  Profile  Personal  Details • This  is  not  your  home  address! • Include  conversa@on  starters • Rela@onships  require  rapport 13 Monday, February 3, 14
  14. 14. LinkedIn  Profile  Advice  For  Contac7ng • Puts  connec@ons  at  ease  and  manages   expecta@ons • Include  things  you're  looking  for • Don't  be  nega@ve  here  but  set  boundaries  if   needed 14 Monday, February 3, 14
  15. 15. LinkedIn  Profile  Organiza7ons • Include  organiza7ons  within   and  outside  your  company • Belonging  to  things  outside   of  your  normal   responsibili7es  shows  your   commitment  to  going   beyond  what  is  expected • Helps  you  to  get  recognized   for  more  of  the  work  you  are   doing • Don't  belong  to  any?  Join   one  now • It's  an  opportunity  to  learn   and  network 15 Monday, February 3, 14
  16. 16. Your  LinkedIn  Profile  Recommenda7ons • Recommenda7ons  are  like   endorsements • But,  more  personal  and   based  in  experience • Asking  for  for  them  if  you   feel  you're  worthy  and  if   you  really  worked  together • If  you  want   recommenda7ons,  start  by   giving  them 16 Monday, February 3, 14
  17. 17. Learnings Part  1  is  done! Zero  in  on  each  specific  sec7on  of  your  LinkedIn   profile  and  iden7fy  what  to  include.  Be  relevant,   choose  the  right  keywords,  add  visual  elements  and   give  endorsements  and  recommenda7ons  to  get   them. Sign  up  for  the  Peg  Networker  Blog  to  get  future   installments. To  get  one  of  our  contact  info  shortURLs  and  to   improve  your  networking  in  general  sign  up  for  Peg. 17 Monday, February 3, 14
  18. 18. Thank  you More  ques@ons? Contact  info: h[p://peg.me/jason @pegworks Stay  connected  with  us  to  get  more  7ps  in  the  future: PegWorks  |  Facebook  |  Twi@er  |  Blog  |  LinkedIn 18 Monday, February 3, 14
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