Zeedo zeact in-10

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Zeedo zeact in-10

  1. 1. Discovery is the next search Hybrid Advertising
  2. 2. Converts physical adverts into places where consumers caninteract, transact & build brand loyalty using their mobile deviceTargeted to Consumer Brands:• New sales opportunities & measurable ROI• Real-time analytics for improved advertising• Enhanced brand engagement & loyalty“Adwords for the real world” 2
  3. 3. The ProblemOnline analytics changed the way advertising works forever• Tracking the success of real world advertising campaigns Today they are forced to use manual testing techniques• Improving ROI on all advertising spend Today it is difficult to measure and time-consuming to prove• Optimising campaigns to achieve the best possible results Today campaigns do not encourage real consumer engagement“..is as old as advertising” 3
  4. 4. Hybrid Advertising ServiceA mobile discovery application that uses augmented realityto display personalised digital content and offers toconsumers looking at your advertisements + =Traditional Mobile HybridAdvertising Discovery AdvertisingDiscovery is the new search 4
  5. 5. Brand Manager chooses to start a campaign Start a Campaign
  6. 6. Consumer is waiting for a bus Oh, I love that thing. I’d better see what they offer… Let me take out my mobile and look for more…
  7. 7. zee.do shows a AR layar with an offer especially for this loyal customer Offer based on: Location Image / text recognition Social network Personal preferences 25% off Engagement/brand loyalty Campaign demography
  8. 8. The next day consumer uses thevoucher in store to receive a discount ID 567 #1234 er ID Vouch 567 4 # 123 med! Clai
  9. 9. Brand Manager reviews campaign and can see real-time analytics 49 Vouchers ”cashed” at Best - STORE. 50 discounts vouchers saved from the location. Advertisement opened withZee.do 689 times.
  10. 10. Charges Only pay for success with our Pay per Discovery fees• Similar model to current online advertising • Success-based and on-demand • Transparent and controlled by client• Various Discovery Modes (location, image, time of day) and Campaign Modes (point and see, hide and seek, jigsaw)• PPD cost from €0.05 per discovery• Simple sign-up process to create account and first campaign 18

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