See purchase information at
http://www.amazon.com/-/e/B00EPPVC26
50% discount for
real estate schools.
214-697-5533 for mo...
Real Estate Marketing for the 21st Century
• Chapter One Page 6
• Do you have what it takes to become a
successful real es...
Real Estate Marketing for the 21st Century
• Chapter Two Page 11
• Professionalism and Ethics.
• What is Ethics?
• What is...
Real Estate Marketing for the 21st Century
• Chapter Three Page 38
• Serving clients from children to seniors
• Children c...
Real Estate Marketing for the 21st Century
• Chapter Four Page 45
• The psychology of marketing and prospecting in the 21s...
Real Estate Marketing for the 21st Century
• Chapter Five Page 63
• Selling Procedures and Financing
• So Your Prospecting...
Real Estate Marketing for the 21st Century
• Chapter Six Page 74
• Listing Procedures
• If you don't list you don't last
•...
Real Estate Marketing for the 21st Century
• Chapter Seven Page 87
• Closing and Beyond
• A Pathway to Smoother Closings
•...
Real Estate Marketing for the 21st Century
• Chapter Nine Page 106
• Time Management and New Efficiencies
• Priorities
• A...
Upcoming SlideShare
Loading in …5
×

Real Estate Marketing for the 21st Century

389 views
317 views

Published on

Published in: Technology, Business
1 Comment
0 Likes
Statistics
Notes
  • Come into the 21st century by combining what you already know works and adding many new marketing ideas and efficiencies.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total views
389
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Real Estate Marketing for the 21st Century

  1. 1. See purchase information at http://www.amazon.com/-/e/B00EPPVC26 50% discount for real estate schools. 214-697-5533 for more information
  2. 2. Real Estate Marketing for the 21st Century • Chapter One Page 6 • Do you have what it takes to become a successful real estate agent? • New Agent Concerns • All Agent Must Think About • Real Estate Marketing Changes Every Year • Follow the Rule of Five • Do you have a 15 minute Elevator Speech about your Business?
  3. 3. Real Estate Marketing for the 21st Century • Chapter Two Page 11 • Professionalism and Ethics. • What is Ethics? • What is Professionalism? • NAR Code of Ethics • When should you file all Ethics Complaint
  4. 4. Real Estate Marketing for the 21st Century • Chapter Three Page 38 • Serving clients from children to seniors • Children can be valuable allies • Generation Y (Millennials) • Generation X (Latch Key Kids) • Baby Boomers • The Silent Generation • The GI Generation • Average Age of REALTORS®
  5. 5. Real Estate Marketing for the 21st Century • Chapter Four Page 45 • The psychology of marketing and prospecting in the 21st century • There are three main applications of consumer behavior. • Prospecting has Changed • Domain Names • E-Mail • Web-Sites • Smart Phones • Texting • Tweeting • Face Book • Linked In • Why Blog • Google Places • Skype • You Tube • Can You Go Overboard with Social Media • Creative Marketing • Every Day Encounters
  6. 6. Real Estate Marketing for the 21st Century • Chapter Five Page 63 • Selling Procedures and Financing • So Your Prospecting is Paying Off • Business Decisions still to be Made • Are You Their Exclusive Agent • Getting an Appointment for your Buyers Presentation • Selecting and Showing Property • Buyer Financing • Affordable Housing • Follow Up During Pending • The ABCs of the Title Commitment • Restrictive Covenants
  7. 7. Real Estate Marketing for the 21st Century • Chapter Six Page 74 • Listing Procedures • If you don't list you don't last • Prospecting for Sellers • Getting the Appointment • Pricing the Property • Selecting Comps • Adjusting Comps • Adjusting for Condition • More About the Competition • The Listing Appointment • Seller's Disclosure of Condition • Advertising the Property • Are Open Houses Making a Comeback • Successful Open Houses Do Not Just Happen • Is Your Advertising Legal • Presenting the Offer • Follow Up During the Pending Stage
  8. 8. Real Estate Marketing for the 21st Century • Chapter Seven Page 87 • Closing and Beyond • A Pathway to Smoother Closings • What does Title Insurance Cover? • Where Does All That Money Go? • After Closing • Closing Gifts • Past Clients • Chapter Eight Page 95 • Are Real Estate Agents Affected by Laws? • The Fair Housing Act • RESPA • Anti-Trust Laws (Price Fixing and Group Boycotts) • Do Not Call Laws • Exceptions to Do Not Call Laws • DTPA as Amended in 2011
  9. 9. Real Estate Marketing for the 21st Century • Chapter Nine Page 106 • Time Management and New Efficiencies • Priorities • Awesome More New Things to Make Your Life Easier • RPR • Google Places • Pop Money • Cloud Computing • Chapter Ten Page 109 • Other Real Estate Specialties • So many Specialties • Condo Sales • Farm and Ranch • Unimproved Land • Coastal Area Property • Residential Sales or Management • Commercial Sales or Management • Industrial Property • Let's explore Residential Property Management since so many agents have crossed into that area.

×