Intro to Book Marketing

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A presentation I created when working for BookPros, a small publisher, on book marketing basics for authors.

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  • Intro to Book Marketing

    1. 1. Intro to Book Marketing<br />
    2. 2. Overview<br />Marketing, Advertising & Publicity<br />Author Web Sites<br />Blogging<br />Book Signings<br />Developing a Marketing Plan<br />
    3. 3. Marketing, Advertising & Publicity<br />Marketing: Everything that goes into getting your book in readers’ hands.<br />Advertising: Paid-for placement in mass media. A form of marketing.<br />Publicity: Earned (unpaid) media coverage. Another form of marketing.<br />
    4. 4. Advertising<br />Paid-for placement in mass media<br />Not recommended (costly & <br />untrusted)<br />Best Practices:<br />Highly targeted<br />Quality design<br />Include: book cover, full title <br /> & author name, ISBN-13, <br /> purchase information<br />
    5. 5. Publicity<br />Earned (unpaid) media coverage<br />Third-party credibility<br />A publicist’s tasks:<br />Before publication<br />Create publicity strategy<br />Host Media Training<br />Develop book message with author<br />Create press materials<br />Send book to reviewers<br />During and after publication<br />Contact media to book interviews, appearances, mentions, etc.<br />Create new press materials as needed<br />
    6. 6. Author Web Sites<br />When to start: ASAP<br />Domain: title, series name, author name<br />Design: professional, match book<br />Important pages:<br />Blog<br />Book excerpt<br />About author<br />Purchase page<br />Event list<br />Media page<br />
    7. 7. Blogging<br />When to start: ASAP<br />Where: On web site or separate site<br />Best Practices:<br />Consistent posts<br />Informal, personable writing<br />Not too long or too short<br />Relevant information<br />Add photos & video<br />Enable comments & respond to them<br />
    8. 8. Blogging<br />What to write about:<br />Process of writing/publishing book<br />Blog as a character from your book<br />Current events (when relevant)<br />Relevant tips/knowledge<br />Your book events<br />Fun facts<br />Quizzes/contests<br />
    9. 9. Book Signings<br />
    10. 10. Book Signings<br />When: Couple months before goal event date<br />Who: Event Coordinator or Store Manager<br />Where: Start local; Independent stores, chains, non-bookstores<br />How to contact: Drop by in person or call<br />Bring<br />Sell sheet<br />Book<br />Marketing materials<br />Marketing plans<br />List of past & future signings<br />
    11. 11. Book Signings<br />Make them unique<br />Dress as characters<br />Props for table<br />Contest with prizes<br />Talk about experience of writing<br />Joint signing with other authors<br />Partner with local groups<br />Teach class/host workshop<br />Publicity stunt<br />
    12. 12. Book Signings<br />Important Notes:<br />Start local <br />Find indies: http://www.indiebound.org/indie-store-finder<br />Tell publicist & publishing coordinator once event is booked<br />Check in with store 2 wks before to ensure they ordered books & run your plans by them<br />Crowds draw crowds: invite friends & family<br />1/3 rule: about 1/3 of attendees will buy a book<br />Typically, selling 10 books is great<br />Non-bookstore signings work too<br />Don’t need an event to sign books<br />More information: http://bookpros.blogspot.com/2009/08/booksigning-tips-expanded.html<br />
    13. 13. Developing a Marketing Plan<br />Start local<br />At least a year plan<br />Begin 5+ months before publication date<br />Spread out events<br />Keep it flexible when possible<br />
    14. 14. Sample Marketing Plan<br />5-6 monthsbefore publication<br />Start social networking (Facebook, Twitter, blogging)<br />Start author web site<br />2-4 months before publication<br />Contact local bookstores about signings<br />Plan a launch party & other events<br />1 month before publication<br />Follow up with signing stores<br />Publication month<br />Have launch party<br />Other publication promotions<br />Remaining months<br />Repeat!<br />

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