Rotary - Creating a public relations plan
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Rotary - Creating a public relations plan

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This presentation is intended to be a facilitated session; The questions are to be answered by the group - the notes provide discussion points for the presenter. For Rotary Clubs or Rotary District ...

This presentation is intended to be a facilitated session; The questions are to be answered by the group - the notes provide discussion points for the presenter. For Rotary Clubs or Rotary District teams.

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  • When should we start working on our PR Plan? Preferably before the start of the Rotary year. Why? Because it allows time for Event planning, Updating websites & Social Media Sites; Writing news releases; Developing fact sheets; Contacting media. Who should you include in your planning?PR Chairs; Membership Chairs;If at Club level President? DG if creating the District Plan...(why do we need Club President or DG?) To make sure they are onside with the plan;- They should have input
  • TRADITIONAL MEDIA – see next slide….SOCIAL MEDIA – see second to next slide…..
  • Tradtional Media includes:BillboardsTelevision, radio and print adsBillboard AdsNewspaper articlesRadio Announcements
  • TARGET THE APPROPRIATE AUDIENCEFOLLOW AND SHARE STORIES (TELLING OUR ROTARY STORIES)FOSTER ONLINE RELATIONSHIPSAPPEAL TO NON-ROTARIANS
  • What club or district activities might be newsworthy? Outstanding volunteers, projects with a local connectin, program participants, scholarship recipients, individuals who benefitted from Rotary Service, Polio Plus activities.telling our Rotary stories…. What districtwide projects, activities or special events would interest the general public?? Advertising budget; printing; flags/banners; If no budget; can you think of a local business that might be able to partner with to have a sponsor support your campaign?? (many businesses are becoming socially aware)Planning for promotion of events in your district? How much at district level? Overall to the benefit of all clubs? How will you promote these events to your local media?Which activities work well….. Feedback……. What stories have you have about what you might do differently??
  • How Social Media Used to promote your club or district activities? to promote local activities; to tell Rotary stories; to feature a Rotarian who has made a difference; How often are your social media pages and district websites updated? not too often; not too littleHow do you communicate online with your target groups?Facebook, to share information that is on target with our priorities.Twitter for quick updates, linked.How can Rotaractors and New Generations program alumni assist with your social media campaign?What messages are you trying to convey through social media?
  • Look at where your club or district stands before your campaign starts: IE: Membership numbers; Inquiries about joining Rotary; donations; Do the same when it is completed. How to evaluate the success of your public relations efforts?Has anyone used online analytics, such as Google Analytics, to measure page views? If so, what did you learn?
  • Thank you so much for having me. I’ve left some cards with Carlos/on the table and am always happy to answer any questions you might have later.

Rotary - Creating a public relations plan Rotary - Creating a public relations plan Presentation Transcript

  • CREATING A PUBLIC RELATIONS PLAN Subject GETS – RPIC session
  • CREATING A PUBLIC RELATIONS PLAN When is the appropriate time to create a PR Plan for your club or district? Who should be included in the planning for your PR Plan? Can we have an effective plan without a budget? TITLE | 2
  • What to Consider When Promoting Events Goal of Project Target Audience Key Messages for Target Audience Type of Role of Rotarians and Marketing Outreach Approach Community in Project Used TITLE | 3
  • Key Rotary Messages • Rotary is an International humanitarian organization • Rotary’s top goal is to eradicate polio worldwide • Rotary is on the forefront of tackling major humanitarian issues facing the world • Rotary invests in people to generate sustainable economic growth • Rotary builds peace and international understanding through education TITLE | 4
  • WHAT TYPES OF MEDIA MIGHT YOU CONSIDER? WHAT TYPES OF MEDIA MIGHT YOU CONSIDER FOR YOUR PLAN??? TITLE | 5
  • Traditional Media Television, radio, and print ads Billboards Newspaper articles Radio announcements 2013 Governors-elect Training Seminar | 6 TITLE | 6
  • Social Media Plans Target the appropriate audience Follow and share stories Foster online relationships Appeal to non-Rotarians 2013 Governors-elect Training Seminar | 7 TITLE | 7
  • Discussion Points What club or district activities might be newsworthy What public relations activities do you budget for in your club or district? How do you plan for the promotion of events in your district? Which activities work well? What will you do differently? TITLE | 8
  • SOCIAL MEDIA PLANNING • How have you used social media to promote your club or district activities? • How often are your social media pages and district website updated? • How do you communicate online with your target groups? • How can Rotaractors and New Generations program alumni assist with your social media campaign? • What messages are you trying to convey through social media? TITLE | 9
  • Evaluate • What kind of impact has your campaign had on prospective members, donations, and friends or family of Rotary in the past year? • How will you evaluate the success of your public relations efforts? TITLE | 1 0
  • Key PR Resources Rotary Media Center: www.rotary.org/mediacenter Effective Public Relations: A Guide for Rotary Clubs Rotary public image coordinators (RPICs) PR writing www.rotary.org: Working with media Public Image grants TITLE | 1 1
  • REMEMBER: PICTURE IS WORTH A THOUSAND WORDS!! Our very own Dr. Bob Scott on an NID. TITLE | 1 2
  • THE WORLD IS CHANGING!!! TITLE | 1 3
  • Thank you! TITLE | 1 4