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Business mashups, or mashup business

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Applying web 2.0 ideas to the enterprise

Applying web 2.0 ideas to the enterprise

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    Business mashups, or mashup business Business mashups, or mashup business Presentation Transcript

    • Business Mashups, or Mashup Business? Peter Evans-Greenwood CTO (Australia)
    • Web 2.0? Mashup? Eh? Mashup (web application hybrid) A mashup is a website or application that combines content from more than one source into an integrated experience. Web 2.0 Wikipedia Web 2.0, a phrase coined by O'Reilly Media in 2004, refers to a perceived second-generation of Web based communities and hosted services — such as social networking sites, wikis and folksonomies — that facilitate collaboration and sharing between users. Wikipedia | Technology Services Business Mashups, or Mashup Business? Peter Evans-Greenwood © 2006 Capgemini - All rights reserved 1
    • Web 2.0 & mashups have hit the main stream Main stream business media is writing about them All main stream The major application solution platforms vendors are retooling include them to support them | Technology Services Business Mashups, or Mashup Business? Peter Evans-Greenwood © 2006 Capgemini - All rights reserved 2
    • So what are we using these technologies for? Web 2.0 For collaborative document production. To build an encyclopaedia. As all-purpose ‘teamware’. As a ‘war room’ for fast-changing situations. For knowledge broadcast. For broadcast search. For ‘crowdsourcing’. To express collective judgment. Andrew McAfee, March 21, 2007, Uses for a Newborn Baby http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/uses_for_a_newborn_baby/ | Technology Services Business Mashups, or Mashup Business? Peter Evans-Greenwood © 2006 Capgemini - All rights reserved 3
    • So what are we using these technologies for? … and mashups? Microsoft Office Postbank Enterprise Horizons Accounting 2007 Find the nearest Visualise spartial autoteller business Upload items for sale information Google Maps onto eBay directly from Google Maps Autoteller locations & Office in just a few Applications status mouse clicks. BI Data eBay Operational Data PayPal External Information Sources | Technology Services Business Mashups, or Mashup Business? Peter Evans-Greenwood © 2006 Capgemini - All rights reserved 4
    • The problem with this It’s pretty underwhelming • Web 2.0 as point solutions • Mashups as product integration & portal widgets • A few interesting SaaS offerings IT departments are treating web 2.0 & mashups as throwaway applications • Relegated to the edge & disposable • Something apart from enterprise IT • Resulting in new information silos There must be more to Web 2.0 and mashups than what we’re seeing | Technology Services Business Mashups, or Mashup Business? Peter Evans-Greenwood © 2006 Capgemini - All rights reserved 5
    • So why would we use these technologies? The interesting thing about Web 2.0 and mashups is the change in focus they imply From siloed applications and data… … to users and what needs to be done Apps Mashups D&RM & Web 2.0 Partners External Users consume Web 2.0 & mashups Applications information map between the manage data two Focused on how data is Remixing information as Information appliances used rather than how it users’ require to be plugged into our is stored mashup | Technology Services Business Mashups, or Mashup Business? Peter Evans-Greenwood © 2006 Capgemini - All rights reserved 6
    • The challenge: insurance case work today Client works with an Advisor to select & Client customise a policy Advisor submits the 1. policy for approval Advisor Case 2. Client visits a 6 3. . Doctor for a 6. health check & tests 5. Team The back office ask Doctor questions, clarifies 4. issues, requests follow-ups, and approves the case Doctor posts the (or not). test results to the back office | Technology Services Business Mashups, or Mashup Business? Peter Evans-Greenwood © 2006 Capgemini - All rights reserved 7
    • The challenge: insurance case work today What is a case file? Paper? Knowledge Client works with an Database? Records? fragmented and Advisor in select & buried to Reports? Email? Client channels & silos policy customise a Advisor submits the 1. policy for approval Advisor Case No means of 2. capturing tacit knowledge Client is not a Client visits a 6 integral part of the process 3. . Doctor for a 6. health check & No holistic view Processes of the problem tests fragmented 5. across silos and manual activities Team Processes The back office ask trapped in Doctor application silos questions, clarifies 4. issues, requests follow-ups, and approves the case Doctor posts the (or not). test results to the back office Participants tied to locations | Technology Services Business Mashups, or Mashup Business? Peter Evans-Greenwood © 2006 Capgemini - All rights reserved 8
    • A few interesting ideas Rich User Experience Providing a desktop experience from a web- Spaces, Not based application Applications Flash & Shockwave Tools to solve specific Silverlight problems, integrated Utility Computing AJAX with other tools, rather Using the web as a stand-alone applications platform to deliver Mash-Ups Wikis: shared applications over the blackboards A web page or internet from a Blogs: online diaries application combining centralized or distributed Folksonomies: shared data from two or more data centre tags external sources GMail SaleForce.com QuickBooks Online Edition | Technology Services Business Mashups, or Mashup Business? Peter Evans-Greenwood © 2006 Capgemini - All rights reserved 9
    • Insurance case work tomorrow Client uses a self service web site to create a policy tailored to their Advisor needs, scheduling any Client tests required 1. 2. Case An advisor can be called in (Skype, IM, …) to provide assistance where required Client visits a Doctor for a 3. health check & tests 5. The back office 4. Team approves the case (or not). Doctor Doctor submits test results directly | Technology Services Business Mashups, or Mashup Business? Peter Evans-Greenwood © 2006 Capgemini - All rights reserved 10
    • Insurance case work tomorrow Active Client uses a self service knowledge involvement All web site to create a captured in a policy tailored to their single consistent needs, scheduling any shared space Advisor Client tests required 1. 2. Case An advisor can be called in (Skype, IM, …) to provide assistance where required Content Client visits a Users create their independent of own work spaces Doctor for a channels 3. health check Informed & tests to 5. and able participate The back office 4. Team approves the case (or not). Integrated support for structured and Doctor unstructured knowledge Doctor submits test results directly Virtual teams | Technology Services Business Mashups, or Mashup Business? Peter Evans-Greenwood © 2006 Capgemini - All rights reserved 11
    • A space for insurance case management Client details from CRM Client Name Address RSS 12 sad asldrk aslkdja lsdkj al skdjas feed on Duis autem vel eum iriure dolor in hendrerit in Workflow vulputate velit esse molestie consequat, vel Test results from case status illum dolore eu feugiat nulla facilisis at provider’s system Test Results Status Medical image from Basldjk 8 asd 8 asd 8 provider’s asd 8 asd 8 asd 8 system asd 8 asd 8 asd 8 Status Risk Management Product Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam Markup a la Information Risk report in erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci Mojito wiki Status comment Policy Details Asldkjalsj asldj asldas l Basldjk 8 asd Aklsd aksdh kashd Date, Time, Posted by BLAH Asd 8 asd Case work comments in a Tags, tags, tags, … Add blog Tags for semantic Click through to search connected spaces | Technology Services Business Mashups, or Mashup Business? Peter Evans-Greenwood © 2006 Capgemini - All rights reserved 12
    • … delivered as a utility Case Applications Client Worker standards based, RSS, Web Services, Application silos Mash-Up Web 2.0 Resource Management used as Light weight, integration User information Content & Search, … interfaces appliances Records design to support Management specific roles Case Team Worker Mash-Up File Stores Reporting Client Partner Mash-Up Collaboration Back-Office Team Processes Partner Partner Applications Mash-Up Utility maps Search between Mash-Up External applications and Platform users, capturing Sources Utility tacit knowledge | Technology Services Business Mashups, or Mashup Business? Peter Evans-Greenwood © 2006 Capgemini - All rights reserved 13
    • The problems we’re solving to make this happen Licensing How do I enforce Security & SLAs? Confidentiality Do I need to pay? Federated Identity Who owns the What capabilities do Managmeent data? we put in the box? Sensativity: getting Where do we use Where do we users to put wiki’s a blogs? information in the start? How do they right box No more four integrate with our years and $50m! other information? What about Zoho or Google Apps? | Technology Services Business Mashups, or Mashup Business? Peter Evans-Greenwood © 2006 Capgemini - All rights reserved 14
    • The bigger picture Unstructured Structured Web Site Management example An Customer Complaints from Ministerial Briefs Government Correspondence Management Research and Development Tendering and RFQ Management MD Briefs Programme & Project Management Project Reporting Case Worker Strategy Development Design Reporting HR record keeping Post Implementation Reporting Policy and Advice Standards and Specs Inspections and Audits Community Consultations Policies and Procedures Asset Information Management Contracts Management Drawings and Plans Management Business Planning Community Consultation FOI Request Handling Asset Planning Business Case Development Accounts Payable invoice processing Risk Management Operational Analysis Legal Advice and Precedents Incident Management Periodic Reporting Taxation Work Papers Asset Creation Specialist Studies Audit Work Papers Asset Lifecycle Management Strategic Directions Reporting Audit and Inspection Reporting Procurement Indicators Reporting Major Environmental Assessments Demand Management Market Research Minor Environmental Assessments Compliance Reporting Corporate Template Management Environmental Management Plans Annual Reporting Publications Management Work Order Management Relationship Management – Campaign Development Government, Customers, Contractors, Recruitment Management Partners Customer Engagement Contractor Management Performance Management Lease License Management Training and Human Performance Health and Safety Management Title Management Mgmt | Technology Services Business Mashups, or Mashup Business? Peter Evans-Greenwood © 2006 Capgemini - All rights reserved 15
    • Business mashup? Or mashup business? Threadless KIVA Scion Design arbitrage Demand-driven charity Endless customisation Paypal (payments) Micro-credit Pimp-my-ride Flicker (photos) Paypal (payments) Production line Polling (online votes) Flicker (photos) Dealers Outsourced Blog (journal) Bodyshops production Already a force to be Most successful Profitable in 1st year recond with in micro product launch for credit Toyota ever | Technology Services Business Mashups, or Mashup Business? Peter Evans-Greenwood © 2006 Capgemini - All rights reserved 16
    • What might this look like for insurance An Insurance Mash-Up Yesterday Today Tomorrow Bespoke development Mass production Endless customisation Harvest historical Havest historical & Enable customers to information to create operational create their own actuarial tables information to create policies from a suite of actuarial tables policy components Hand craft policies Develop insurance product factories to churn out mass customized policies | Technology Services Business Mashups, or Mashup Business? Peter Evans-Greenwood © 2006 Capgemini - All rights reserved 17
    • How do we create a configurable policy? Let’s steal an idea from flexible manufacturing A bike consists of Handlebars Seat Frame a frame, two wheels, handlebars, a Back Wheel seat, drive train, Front Wheel and each wheel has a tyre. We also offer three types of bike: mountain, racing and hybrid Drive Train | Technology Services Business Mashups, or Mashup Business? Peter Evans-Greenwood © 2006 Capgemini - All rights reserved 18
    • How do we create a configurable policy? Let’s steal an idea from flexible manufacturing Policy Exclusions Benefit Inclusions A bike consists of Defined benefitHandlebars Seat Frame a frame, two Constraints Deductible/excess wheels, Period handlebars,Co-payment a Back Wheel seat, drive train, RestrictedFront Wheel benefits Coverage and each wheel Preferred supplier has a tyre. We Human … also offer three • Individual types of bike: • Partner mountain, racing • Family and hybrid • Organisation Drive Train Local vs. international We can define our product as a suite of pluggable Lego- like components and let customers mix-and-match | Technology Services Business Mashups, or Mashup Business? Peter Evans-Greenwood © 2006 Capgemini - All rights reserved 19
    • Then we operationalise the model Strategic Goals Handlebars Seat Frame Back Wheel Front Wheel Drive Train Information Technology | Technology Services Business Mashups, or Mashup Business? Peter Evans-Greenwood © 2006 Capgemini - All rights reserved 20
    • Identifying the services we need Risk Management Mashups Case Management Billing Mashups Insurance Mashup Collections Rating (ISO) (ChoicePoint) Front office Salesforce | Technology Services Business Mashups, or Mashup Business? Peter Evans-Greenwood © 2006 Capgemini - All rights reserved 21
    • Identifying the services we need Risk Management Mashups Case Management Billing Mashups Handlebars Seat Frame Insurance Back Wheel Front Wheel Mashup Drive Train Collections Rating (ISO) (ChoicePoint) Front office Salesforce | Technology Services Business Mashups, or Mashup Business? Peter Evans-Greenwood © 2006 Capgemini - All rights reserved 22
    • Identifying the services we need Risk Risk Management Mgmt Mashups Service Case Case Billing Management Billing Mgmt Service Mashups Service Handlebars Seat Frame Insurance Product Back Wheel Front Wheel Mashup Service Drive Train Rating Collections Collection Service Rating (ISO) Service (ChoicePoint) Customer Info Front office Service Salesforce | Technology Services Business Mashups, or Mashup Business? Peter Evans-Greenwood © 2006 Capgemini - All rights reserved 23
    • … delivering the lot as a utility Content & Records Management Client Mash-Up Reporting Billing Case Mash-Up Risk Worker Management Back-Office Mashup Collections (ChoicePoint) Insurance Client Partner Mashup Mash-Up Rating (ISO) Business CRM Team Utility Partner (Salesforce) Mash-Up Other Sources Web Utility External Services | Technology Services Business Mashups, or Mashup Business? Peter Evans-Greenwood © 2006 Capgemini - All rights reserved 24
    • What we can achieve with Web 2.0 and Mashups Lower Mashing Productivity Value operational together internal costs and a and external Planning Granularity Value more agile information and business collaboration increase the tools users’ value that can require and then be harvested rapidly evolving from the market the solution t t Exception Management Rate of Innovation Mashing together internal and external Using mashups functionality to and utility rapidly create computing to new business reduce the cost capabilities, and of fielding and then rapidly Process Improvement & Optimisation t changing evolving the Information quality Business agility functionality solution | Technology Services Business Mashups, or Mashup Business? Peter Evans-Greenwood © 2006 Capgemini - All rights reserved 25
    • In summary Why use business mashups & web 2.0? • Lighter weight than portals & composite applications • Enable us to integrate collaboration with the back end • Removes the distinction between outside and inside the enterprise • Could represent the next generation of enterprise computing We can use the same ideas to change the way we think about business • Mashing together internal and external service to create new, innovative, capabilities If we do this right, Web 2.0 and mashups are game changing technologies | Technology Services Business Mashups, or Mashup Business? Peter Evans-Greenwood © 2006 Capgemini - All rights reserved 26
    • Questions or Comments | Technology Services Business Mashups, or Mashup Business? Peter Evans-Greenwood © 2006 Capgemini - All rights reserved 27
    • www.capgemini.com