Market and Promotion Proposal Campaign - Presentation Transcript
July 20th, 2009
Dear Sir or Madam:
Pressure is a film that teaches a life long lesson of the dangers of peer pressure and it’s damaging
results. Making the right choices in life and becoming a leader is what this film intends to teach.
It teaches ethics. Young adolescents die every day around the world because of poor leadership,
the company they keep or the wrong decisions being made. “PRESSURE” the film takes you
back to the 80’s reminiscing what life was all about. It was about fun, parties and dancing. Social
life for young adolescents was joyful until the crack cocaine generation in 1985. Poor leadership
in a household can lead to an adolescent leaning toward the streets for a role model and comfort.
This film is very important in this day and age. The film doesn’t expect to save every life of a
child. But if it can save one life, then the film served its purpose. We would hope that this film
would become a classic to continue to save the lives of children around the world and can also be
used as a tool to educate schools around the globe about Peer “PRESSURE”.
The film has a positive message in the end and it’s hitting a core in families that have already
watched the film with their adolescents. We've even received support from the Philippines and
the Netherlands thus far. We feel that we can get the POSITIVE word spread through the globe
once we can start gaining the momentum the film deserves. We are seeking to save the lives of
our adolescents around the world...If this film can gain popularity... then we know that our
message is working and we need sponsors to help us out and become apart of this positive
campaign. You will see that the film does not beat around the bush and it does not tell fairy tales
to our children who see things different.... The film is raw and it speaks the truth of what is
actually happening on the streets today around the world dealing with peer pressure. But at the
same time, in the end of the film... you will see why people are starting to gravitate towards the
film... We did not produce a film about senseless killing and gangs... this is a film about
choices...making the right choices and we want our adolescents to choose... "LIFE".
We are seeking Investors/ sponsors/ donations from organization/ foundations that are
AGAINST the selling and the use of illegal narcotics. I wish to introduce to you..
“PRESSURE”, the live action drama. Pressure will take you way back to 1980 reminiscing
what social life was all about. Break dancing and block parties A.K.A (Jams) was of the essence.
The main character Karon becomes caught in the midst of peer pressure. As a young adolescent
growing up along side the crack cocaine generation in 1985, an old time friend solicits the idea of
hustling drugs in the neighborhood to keep up with the “Jones’s”. Karon only ponders the idea
because of a steady financial hardship between him and his immediate family. Being a teenager
during the most highest times of hip hop fashion and girls, can keep a teenager busy on trying to
impress one’s peers. It became gut wrenching as he watched his mother struggle with everyday
bills and sacrificing her fashion desires in order to keep him happy. In those days, sending your
kid to the grocery store with food stamps was a great way to attract attention to yourself and to
become embarrassed. Only Karon knows the pain his mother is going through as a single parent.
After witnessing a near death experience, Karon enters into the crossroads of peer pressure. This
is the time that he wished he could be back in 1985. He will now be faced upon real drama and
will begin to understand the real meaning of … “PRESSURE”.
The film is literally jousted in 1980 by the outstanding and convincing break dance b-boy
performances by the original group est. in 1979…. The “DYNAMIC ROCKERS” and their rival
b-boy group… the “SUPREME BEINGZ”. Their dance battle on film will be a true, non fictional
unrehearsed performance. These two crews are going to go head to head to claim their place in b-
boy history. It will be a non stop, minimum 5 - 6 minute battle. We have several up and coming
powerful, special unknown talent attached who are going to play the lead principles of the film.
Their names are… Damion Omar Lee, Chauncey Meeks Owens, Andrea Bordeaux, Daniel
Molina, James Shippy, and Sharieff Carson. Every name mentioned above have theater
background. There auditions were outstanding and their performances on film are definitely a
great asset/ contribution to the project. Because we are dealing with a period piece, we have
releases and are able to use the likeness of Adidas and have contributions of apparel wear from
Pro Keds and Lee Jeans. The two hour feature film entitled “Pressure” has been completed. The
film is being exhibited and presently has a digital distribution deal with Codeblack Entertainment/
Universal. “Pressure” is Available Now!!!! On Demand @ www.codeblacktv.com. In the upper
left hand corner, click on “Codeblack TV/Movies On-Demand” and look for the Pressure icon on
the next page. The cost is $3.99 and Pressure can be viewed as many times within a 24 hour
period. You can view the 30 sec spot trailer @ www.pressureentertainment.com or you can view
the 4 min trailer @ www.codeblacktv.com
An additional amount of $33,000.00 is needed for the market and promotion of the digital
distribution for the title. After the initial 4 months of advertising, the film will be able to hold its
own. This additional investment amount will cover the following costs:
PR and Marketing Budget for film “Pressure”
August 2009 – December 2009
(4 months)
Editorial Services:
Press Kit & EPK’s
• Bio
$2,000.00
• Business Bio
• FAQ
• Photo
Press Release:
• Development
2 hrs per release
Distribution:
(3 release $3,000.00
• Regional
minimum)
• National
• International
Core Media Relations:
• Monitoring online media
future placement ops
• Pitch
• Follow up on Press Releases
$2,000.00
• Maintaining ongoing contact
with film industry analyst
• Placing word briefs/feature
Articles
• Trade Shows
Market/Promotion (In Cities):
New York City, Newark,
Camden,
Philadelphia,
• Radio Ads
$26,000.00
• Internet Ads
• Cable & Network TV Ads
• Internet & Digital Media Ads
• Trade Magazine Ads
• Flyers
• Total: $33,000.00
Sponsors, organization, foundations and individuals that donate to this film which promotes
“LIFE” will receive a notable screen credit print on the film when it goes to DVD, theatrical or
television. Recognition of such generosity will also be noted on our official website.
FOR INVESTORS:
In return consideration this investment, Pressure Entertainment is offering a five percent (5%)
ownership interest in the total net profits generated from the sale of the completed
film work in all multi-media formats, including movie theater ticket sales, DVD, VHS and Pay
Per View revenue, Internet downloading fees, etc., in perpetuity.
If you are interested in being a part of this film and our market and promotion campaign called ...
"LIFE", please feel free to contact me at anytime.
Sincerely,
Abdu Dandridge
Pressure Entertainment Inc.
Email: pefilms1@yahoo.com
Web: www.pressureentertainment.com
Phone: 845 665-2230
We are seeking Investors/ sponsors/ donations from more
We are seeking Investors/ sponsors/ donations from organization/ foundations that are AGAINST the selling and the use of illegal narcotics. I wish to introduce to you.. “PRESSURE”, the live action drama. Seeking funds to market and promote the positive message within the featured film. We know we cannot save the lives of all but if we can save one life at a time...then the film has served its purpose. less
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