S OC IA L G U E R ILLA M A R K E TIN G M E DIA
(I L L U S T R A T E D )
TH E
E V OL-
U TION
OF
ADV E R T-
TIS IN G
TH E
E V OL-
U TION
OF
ADV E R T-
TIS IN G
- OPPOS A B LE TH U M B S
- OPPOS A B LE TH U M B S
 PAPY R U S , PAPE R & THE
 PR IN TIN G PR E S S
- OPPOS A B LE TH U M B S
 PAPY R U S , PAPE R & THE
 PR IN TIN G PR E S S


- FI N E M O T O R S K I L L S
- OPPOS A B LE TH U M B S
 PAPY R U S , PAPE R & THE
 PR IN TIN G PR E S S


- FI N E M O T O R S K I L L S
 C OOR DIN A T...
- OPPOS A B LE TH U M B S
 PAPY R U S , PAPE R & THE
 PR IN TIN G PR E S S


- FI N E M O T O R S K I L L S
 C OOR DIN A T...
- OPPOS A B LE TH U M B S
 PAPY R U S , PAPE R & THE
 PR IN TIN G PR E S S


- FI N E M O T O R S K I L L S
 C OOR DIN A T...
- OPPOS A B LE TH U M B S
 PAPY R U S , PAPE R & THE
 PR IN TIN G PR E S S


- FI N E M O T O R S K I L L S
 C OOR DIN A T...
- OPPOS A B LE TH U M B S
 PAPY R U S , PAPE R & THE
 PR IN TIN G PR E S S


- FI N E M O T O R S K I L L S
 C OOR DIN A T...
H U M A N 'S
S HARE



98 .4                                 %
O F O U R D N A W I T H C H I M P A N E E S ...
W E 'R E S T I L L A P E S A T H E A R T ...
G U E R ILLA
M A R K E TIN G
I S ...
U N C ON V E N TION AL
U N C ON V E N TION AL
U N E X PE C TE D
UNUS UAL
g uerilla m a rk eting is c hea p &
effec tive.
g uerilla m a rk eting is c hea p &
effec tive.

a g rea t s olution to a s lum ping
ec onom y.
g uerilla m a rk eting is c hea p &
effec tive.

a g rea t s olution to a s lum ping
ec onom y.

s uc c es s ful w hen us ...
E X AM PLE S :
T H E U S E O F G R A FFI T I
T H E U S E O F G R A FFI T I
its illeg a l. but this ha s n't
s topped the lik es of I B M
a nd s ony. people w a nt
orig...
T H E U S E O F G R A FFI T I
its illeg a l. but this ha s n't
s topped the lik es of I B M
a nd s ony. people w a nt
orig...
T H E U S E O F G R A FFI T I
its illeg a l. but this ha s n't
s topped the lik es of I B M
a nd s ony. people w a nt
orig...
S H E P A R D FA I R E Y
S H E P A R D FA I R E Y
ha s ha d g rea t s uc c es s w ith
his c ons is tent us e of
s trik ing im a g ery. from
'a ndre...
S H E P A R D FA I R E Y
ha s ha d g rea t s uc c es s w ith
his c ons is tent us e of
s trik ing im a g ery. from
'a ndre...
S H E P A R D FA I R E Y
ha s ha d g rea t s uc c es s w ith
his c ons is tent us e of
s trik ing im a g ery. from
'a ndre...
FA M I L Y G U Y
S OU TH PA R K
M A D M A G A Z IN E
R E V E R S E G R A FFI T I
is a new m a rk eting
trend us ed by m a ny
c om pa nies of a ll s izes

the revers e g ra ffi...
IN TE R -
A C V TIV E
A DV E R TS
S OC IAL
 M E DIA
FA C E B O O K
c rea te a profile, a n event, a
g roup or a fa n pa g e.

build new a nd ex c iting w a ys to
prom ote you...
M YS PACE
enc oura g e us er pa rtic ipa tion
a nd dia log ue thro ug h pro file,
m es s a g ing a nd blog s .

eng a g e ...
TWITTE R
c rea ting a buzz is k ey to m a k ing
s oc ia l m edia m a rk eting w ork .
s o be releva nt a nd up-to-da te
w ...
DIG G
s ubs c ribe to a new s feed a nd
c rea te your o w n s o tha t your
c o ntent is inform ed a nd info rm s
your a ud...
C ON C LU -
  S ION
g uerilla m a rk eting is a type of a dvertis ing a im ed a t a c c es s ing
the c o ns um er on a pers ona l level. by op...
g uerilla m a rk eting is a type of a dvertis ing a im ed a t a c c es s ing
the c o ns um er on a pers ona l level. by op...
g uerilla m a rk eting is a type of a dvertis ing a im ed a t a c c es s ing
the c o ns um er on a pers ona l level. by op...
g uerilla m a rk eting is a type of a dvertis ing a im ed a t a c c es s ing
the c o ns um er on a pers ona l level. by op...
social guerilla marketing media
social guerilla marketing media
social guerilla marketing media
social guerilla marketing media
social guerilla marketing media
social guerilla marketing media
social guerilla marketing media
social guerilla marketing media
social guerilla marketing media
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social guerilla marketing media

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guerilla marketing on the ground, in the trees and on the internet. http://petebennett.tumblr.com

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social guerilla marketing media

  1. 1. S OC IA L G U E R ILLA M A R K E TIN G M E DIA
  2. 2. (I L L U S T R A T E D )
  3. 3. TH E E V OL- U TION OF ADV E R T- TIS IN G
  4. 4. TH E E V OL- U TION OF ADV E R T- TIS IN G
  5. 5. - OPPOS A B LE TH U M B S
  6. 6. - OPPOS A B LE TH U M B S PAPY R U S , PAPE R & THE PR IN TIN G PR E S S
  7. 7. - OPPOS A B LE TH U M B S PAPY R U S , PAPE R & THE PR IN TIN G PR E S S - FI N E M O T O R S K I L L S
  8. 8. - OPPOS A B LE TH U M B S PAPY R U S , PAPE R & THE PR IN TIN G PR E S S - FI N E M O T O R S K I L L S C OOR DIN A TE , U TILIZ E & IN S PIR E
  9. 9. - OPPOS A B LE TH U M B S PAPY R U S , PAPE R & THE PR IN TIN G PR E S S - FI N E M O T O R S K I L L S C OOR DIN A TE , U TILIZ E & IN S PIR E - M A N -M A D E T O O L S
  10. 10. - OPPOS A B LE TH U M B S PAPY R U S , PAPE R & THE PR IN TIN G PR E S S - FI N E M O T O R S K I L L S C OOR DIN A TE , U TILIZ E & IN S PIR E - M A N -M A D E T O O L S R A DIO, TE LE V IS ION & TH E IN TE R N E T
  11. 11. - OPPOS A B LE TH U M B S PAPY R U S , PAPE R & THE PR IN TIN G PR E S S - FI N E M O T O R S K I L L S C OOR DIN A TE , U TILIZ E & IN S PIR E - M A N -M A D E T O O L S R A DIO, TE LE V IS ION & TH E IN TE R N E T - H IG H IN TE LLIG E N C E
  12. 12. - OPPOS A B LE TH U M B S PAPY R U S , PAPE R & THE PR IN TIN G PR E S S - FI N E M O T O R S K I L L S C OOR DIN A TE , U TILIZ E & IN S PIR E - M A N -M A D E T O O L S R A DIO, TE LE V IS ION & TH E IN TE R N E T - H IG H IN TE LLIG E N C E C U R IOU S ITY , C R E A TIV ITY & IN TU ITION
  13. 13. H U M A N 'S S HARE 98 .4 % O F O U R D N A W I T H C H I M P A N E E S ...
  14. 14. W E 'R E S T I L L A P E S A T H E A R T ...
  15. 15. G U E R ILLA M A R K E TIN G I S ...
  16. 16. U N C ON V E N TION AL
  17. 17. U N C ON V E N TION AL
  18. 18. U N E X PE C TE D
  19. 19. UNUS UAL
  20. 20. g uerilla m a rk eting is c hea p & effec tive.
  21. 21. g uerilla m a rk eting is c hea p & effec tive. a g rea t s olution to a s lum ping ec onom y.
  22. 22. g uerilla m a rk eting is c hea p & effec tive. a g rea t s olution to a s lum ping ec onom y. s uc c es s ful w hen us ed in the rig ht c ontex t.
  23. 23. E X AM PLE S :
  24. 24. T H E U S E O F G R A FFI T I
  25. 25. T H E U S E O F G R A FFI T I its illeg a l. but this ha s n't s topped the lik es of I B M a nd s ony. people w a nt orig ina l idea s a nd the us e of s treet a rt to prom o te a bus ines s is provoc a tive.
  26. 26. T H E U S E O F G R A FFI T I its illeg a l. but this ha s n't s topped the lik es of I B M a nd s ony. people w a nt orig ina l idea s a nd the us e of s treet a rt to prom o te a bus ines s is provoc a tive. one w a y is w ith 'ta g g ing ' c a m pa ig ns , w hic h enlis t a rtis ts to bra nd w a lls w ith s pec ific m es s a g es a ro und tow n. the further the rea c h the la rg er the im pa c t.
  27. 27. T H E U S E O F G R A FFI T I its illeg a l. but this ha s n't s topped the lik es of I B M a nd s ony. people w a nt orig ina l idea s a nd the us e of s treet a rt to prom o te a bus ines s is provoc a tive. one w a y is w ith 'ta g g ing ' c a m pa ig ns , w hic h enlis t a rtis ts to bra nd w a lls w ith s pec ific m es s a g es a ro und tow n. the further the rea c h the la rg er the im pa c t. s o m e pers ona l bra nds ha ve us ed this to g rea t effec t. they a re outs ide the c onfines of c o rpora te res pons ibility, therefore
  28. 28. S H E P A R D FA I R E Y
  29. 29. S H E P A R D FA I R E Y ha s ha d g rea t s uc c es s w ith his c ons is tent us e of s trik ing im a g ery. from 'a ndre the g ia nt ha s a pos s e' s tic k ers , to the la rg e 'O B E Y ' piec es s een a round the w orld.
  30. 30. S H E P A R D FA I R E Y ha s ha d g rea t s uc c es s w ith his c ons is tent us e of s trik ing im a g ery. from 'a ndre the g ia nt ha s a pos s e' s tic k ers , to the la rg e 'O B E Y ' piec es s een a round the w orld. his popula rity ha s turned into c lothing lines , a lbum c overs , film pos ters , his ow n bo ok s a nd even ba ra c k oba m a 's pres identia l c a m pa ig n.
  31. 31. S H E P A R D FA I R E Y ha s ha d g rea t s uc c es s w ith his c ons is tent us e of s trik ing im a g ery. from 'a ndre the g ia nt ha s a pos s e' s tic k ers , to the la rg e 'O B E Y ' piec es s een a round the w orld. his popula rity ha s turned into c lothing lines , a lbum c overs , film pos ters , his ow n bo ok s a nd even ba ra c k oba m a 's pres identia l c a m pa ig n. this s tyle of g ra ffiti ha s been a c c epted into the m a ins trea m a nd popula r c ulture.
  32. 32. FA M I L Y G U Y
  33. 33. S OU TH PA R K
  34. 34. M A D M A G A Z IN E
  35. 35. R E V E R S E G R A FFI T I is a new m a rk eting trend us ed by m a ny c om pa nies of a ll s izes the revers e g ra ffiti tec hnique pow er - w a s hes dirt o f pa vem ents a nd w a lls , w hils t lea ving a n im print of your m es s a g e. it is c ons idered leg a l a s it is not defa c ing a n objec t or public property. I t therefore very popula r.
  36. 36. IN TE R - A C V TIV E A DV E R TS
  37. 37. S OC IAL M E DIA
  38. 38. FA C E B O O K c rea te a profile, a n event, a g roup or a fa n pa g e. build new a nd ex c iting w a ys to prom ote your bra nd or c o m pa ny. be different fro m your c o m petitors a nd ta k e a bold s ta nc e a g a ins t w ha t ever els e is out there. too m a ny m es s a g es a nd invites w ill loos e interes t in your a udienc e, s o lim it yours elf to s a ying a ll you need in very few w ords .
  39. 39. M YS PACE enc oura g e us er pa rtic ipa tion a nd dia log ue thro ug h pro file, m es s a g ing a nd blog s . eng a g e c onvers a tions w ith us er to us er c o nta c t. s uc c es s ful vira l c a m pa ig ns don't a lw a ys dea l w ith the s ubjec t or produc t but c a n jus t inc lude c om pa ny log o or ta g line . po s t reg ula rly o n other pa g es , forum s a nd blog s for the nec es s a ry ex pos ure, optim izing your s ite or produc ts ' s ea rc h eng ine hits .
  40. 40. TWITTE R c rea ting a buzz is k ey to m a k ing s oc ia l m edia m a rk eting w ork . s o be releva nt a nd up-to-da te w ith your c ontent. w ith c o ns ta nt s ta tus upda tes tha t a pply to yo ur w o rk a nd offer a m em ora ble im a g e o r s c ena rio , you w ill build up a netw ork o f potentia l c us to m ers . c o nnec t a ll your m ultiple online s oc ia l m edia ventures s o tha t they ea c h s ha re the m es s a g e a nd ultim a tely a g o a l. this w ill s treng then your bra nd a s it prom otes a unified identity.
  41. 41. DIG G s ubs c ribe to a new s feed a nd c rea te your o w n s o tha t your c o ntent is inform ed a nd info rm s your a udienc e. for the vira l effec t a k ey fa c tor is s yndic a tion i.e. ho w your c o ntent g ets to the firs t pa g e of D ig g . A im for retw eets a nd c rea tes lo ts of tra ffic . the m ore hits yo ur c ontent g ets , the m ore people ta p into the buzz yo u c rea ted. s ea rc h eng ines w ill then pla c e yo u hig her on their lis ts a nd you w ill your a udienc e.
  42. 42. C ON C LU - S ION
  43. 43. g uerilla m a rk eting is a type of a dvertis ing a im ed a t a c c es s ing the c o ns um er on a pers ona l level. by opera ting o uts ide tra ditiona l m ea ns , bra nds c a n be ex perienc ed by c ons um ers tha t ha ve bec om e des ens itized w ith the o vera bunda nc e of m edia a dvertis ing .
  44. 44. g uerilla m a rk eting is a type of a dvertis ing a im ed a t a c c es s ing the c o ns um er on a pers ona l level. by opera ting o uts ide tra ditiona l m ea ns , bra nds c a n be ex perienc ed by c ons um ers tha t ha ve bec om e des ens itized w ith the o vera bunda nc e of m edia a dvertis ing . s o c ia l m edia m a rk eting is a n a dvertis ing m ethod tha t m a k es us e of s oc ia l netw ork s ervic e to inc rea s e w eb pres enc e. this ra ng es from s im ply a dvertis ing direc tly on s oc ia l netw ork ing s ites , vira l m a rk eting tha t s prea ds thro ug hout the w eb, em a il, a nd w o rd of m outh, o r pro viding nic he s oc ia l netw ork ing s ites foc us ed a round the item being a dvertis ed.
  45. 45. g uerilla m a rk eting is a type of a dvertis ing a im ed a t a c c es s ing the c o ns um er on a pers ona l level. by opera ting o uts ide tra ditiona l m ea ns , bra nds c a n be ex perienc ed by c ons um ers tha t ha ve bec om e des ens itized w ith the o vera bunda nc e of m edia a dvertis ing . s o c ia l m edia m a rk eting is a n a dvertis ing m ethod tha t m a k es us e of s oc ia l netw ork s ervic e to inc rea s e w eb pres enc e. this ra ng es from s im ply a dvertis ing direc tly on s oc ia l netw ork ing s ites , vira l m a rk eting tha t s prea ds thro ug hout the w eb, em a il, a nd w o rd of m outh, o r pro viding nic he s oc ia l netw ork ing s ites foc us ed a round the item being a dvertis ed. internet m a rk eting helps find potentia l c us tom ers , c rea tes a buzz a round your pro duc t a nd c a n develop a s trong identity for yo ur bra nd. in fa c t, m os t org a niza tio ns now a dopt thes e tw o types of s tra teg y to g enera te better bus ines s .
  46. 46. g uerilla m a rk eting is a type of a dvertis ing a im ed a t a c c es s ing the c o ns um er on a pers ona l level. by opera ting o uts ide tra ditiona l m ea ns , bra nds c a n be ex perienc ed by c ons um ers tha t ha ve bec om e des ens itized w ith the o vera bunda nc e of m edia a dvertis ing . s o c ia l m edia m a rk eting is a n a dvertis ing m ethod tha t m a k es us e of s oc ia l netw ork s ervic e to inc rea s e w eb pres enc e. this ra ng es from s im ply a dvertis ing direc tly on s oc ia l netw ork ing s ites , vira l m a rk eting tha t s prea ds thro ug hout the w eb, em a il, a nd w o rd of m outh, o r pro viding nic he s oc ia l netw ork ing s ites foc us ed a round the item being a dvertis ed. internet m a rk eting helps find potentia l c us tom ers , c rea tes a buzz a round your pro duc t a nd c a n develop a s trong identity for yo ur bra nd. in fa c t, m os t org a niza tio ns now a dopt thes e tw o types of s tra teg y to g enera te better bus ines s . but it's never w ha t yo u do but ho w it's do ne. s o s ta y o rig ina l, im a g ina tive, c utting edg e a nd a lw a ys m em o ra ble. do it yo ur w a y, a lw a ys .
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