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What Wii means… Nintendo spells "wii" with two lower-case "i" characters means : to resemble two people standing side by side, representing players gathering together.
Wiisounds like 'we', which emphasizes that the console is for everyone.
Wii can easily be remembered by people around the world, no matter what language they speak.
No confusion. No need to abbreviate. Just wii. .
QUESTION 1 What strategy used by Nintendo that makes Wiia success? Describe it by marketing mix.
Marketing Objectives 1 expand the uses of the Wii to attract new customers and explore new opportunities by launch “Wii Fit” and the WiiBalance Board being health and reduce some degree obesity levels by getting gamers moving around. 2
PRODUCT redesigned the controller to make it easier and more natural to play the games.
PROMOTION Mass Selling Uses intermediary(GameStop, hypermarket, mall) Uses both Push / Pull Techniques Majority Pull Pushing is used by advertising through commercials, ads, circulars, magazines, and internet. Pulling is demonstrated by keeping on-hand inventory low leaving customers returning to check availability.
PROMOTION Nintendo has included a free game with eachWiiunit--other systems, they increase the price by $20-50. they offer the Nintendo WiFi connection. This allows you to play certain online games against friends and others. Nintendo's WiFi connection is free and offers many nice updates
PLACE Nintendo has distribution centers around the world. Each distributing the regions version of Nintendo’s systems or games. In the United States there are 2 distribution centers:
Retailers get their inventory directly from Nintendo. Businesses are gaining approximately $10 per unit sold; however, they make their money through game and accessory sales.
QUESTION 2 What product life cycle phase is Wii in? Propose suggestions to maximize its value/profit
PRODUCT LIFE CYCLE Based on the sales :
Last sales not significant
Stages :Growth - early maturity
CONCLUSION NINTENDO Wii : Introduce different experience In playing game Pioneer of motion game Need to improve the product since they are entering the maturity stage