Marketing Objectives 1 expand the uses of the Wii to attract new customers and explore new opportunities by launch “Wii Fit” and the WiiBalance Board being health and reduce some degree obesity levels by getting gamers moving around. 2
PROMOTION Mass Selling Uses intermediary(GameStop, hypermarket, mall) Uses both Push / Pull Techniques Majority Pull Pushing is used by advertising through commercials, ads, circulars, magazines, and internet. Pulling is demonstrated by keeping on-hand inventory low leaving customers returning to check availability.
PROMOTION Nintendo has included a free game with eachWiiunit--other systems, they increase the price by $20-50. they offer the Nintendo WiFi connection. This allows you to play certain online games against friends and others. Nintendo's WiFi connection is free and offers many nice updates
PLACE Nintendo has distribution centers around the world. Each distributing the regions version of Nintendo’s systems or games. In the United States there are 2 distribution centers: