Nintendo Wii
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Nintendo Wii

on

  • 15,881 views

nintendo Wii marketing strategy

nintendo Wii marketing strategy

Statistics

Views

Total Views
15,881
Views on SlideShare
15,835
Embed Views
46

Actions

Likes
2
Downloads
259
Comments
5

3 Embeds 46

http://www.slideshare.net 42
http://translate.googleusercontent.com 3
http://www.docshut.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • hei pratiwi i hope you can this message immediatly.
    now im searching how effect blackberry to middle east market share to develop tecnology. what do you think about it
    Are you sure you want to
    Your message goes here
    Processing…
  • Great design and interesting topic <3 But your font is quiet difficult to read
    Are you sure you want to
    Your message goes here
    Processing…
  • thankss ^^
    Are you sure you want to
    Your message goes here
    Processing…
  • In Holland we have This Website http://www.wiiombouwen.info

    It helped me maybe it can help you
    Are you sure you want to
    Your message goes here
    Processing…
  • nice one
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Nintendo Wii Presentation Transcript

  • 1. NINTENDO WII
    MARKETING MANAGEMENT
    Dr. Josh
    Team Mates:
    • . Henky (M9721813)
    • 2. . Louise (M9821808)
    • 3. . Pratiwi (M9821802)
    • 4. . Jenni (M9821811)
    • 5. . Sam (M9821803)
    • 6. . Vivi (M9821013)
  • What Wii means…
    Nintendo spells &quot;wii&quot; with two lower-case &quot;i&quot; characters means :
    to resemble two people standing side by side, representing players gathering together.
    • Wiisounds like 'we', which emphasizes that the console is for everyone.
    • 7. Wii can easily be remembered by people around the world, no matter what language they speak.
    No confusion. No need to abbreviate. Just wii. .
  • 8. QUESTION 1
    What strategy used by Nintendo that makes Wiia success?
    Describe it by marketing mix.
  • 9. SWOT
  • 10. Marketing Objectives
    1
    expand the uses of the Wii
    to attract new customers and explore new opportunities by launch “Wii Fit” and the WiiBalance Board
     being health and reduce some degree obesity levels by getting gamers moving around.
    2
  • 11. Marketing Strategies
  • 12. PRODUCT
    redesigned the controller
     to make it easier and more natural to play the games.
  • 13. PRICING
  • 14. PROMOTION
    Mass Selling
    Uses intermediary(GameStop, hypermarket, mall)
    Uses both Push / Pull Techniques
    Majority Pull
    Pushing is used by advertising through commercials, ads, circulars, magazines, and internet.
    Pulling is demonstrated by keeping on-hand inventory low leaving customers returning to check availability.
  • 15. PROMOTION
    Nintendo has included a free game with eachWiiunit--other systems, they increase the price by $20-50.
    they offer the Nintendo WiFi connection. This allows you to play certain online games against friends and others.
    Nintendo&apos;s WiFi connection is free and offers many nice updates
  • 16. PLACE
    Nintendo has distribution centers around the world. Each distributing the regions version
    of Nintendo’s systems or games.
    In the United States there are 2 distribution centers:
    • Redmond, Washington
    • 17. Atlanta, Georgia
    Retailers get their inventory directly from Nintendo.
    Businesses are gaining approximately $10 per unit sold; however, they make their money through game and accessory sales.
  • 18. QUESTION 2
    What product life cycle phase is Wii in? Propose suggestions to maximize its value/profit
  • 19. http://www.xbitlabs.com
  • 20. PRODUCT LIFE CYCLE
    Based on the sales :
    • Keep increasing
    • 21. Last sales not significant
    Stages :Growth - early maturity
  • 22. suggestions
  • 23. CONCLUSION
    NINTENDO Wii :
    Introduce different experience In playing game
    Pioneer of motion game
    Need to improve the product since they are entering the maturity stage
  • 24. THANK YOU