ARABIC BLACBERRYAdapting to the Language of the Market<br />MARKETING MANAGEMENT<br />Dr. Josh<br />Team Mates:<br /><ul><...
. Louise (M9821808)
. Pratiwi (M9821802)
. Jenni (M9821811)
. Sam (M9821803)
. Vivi (M9821013)</li></li></ul><li>Question<br />CONDUCT market research and make comparison of different mobile phones w...
Comparison<br />
Question<br />Describe the buyer characteristics that affect buyer behavior and which one influences most making a new mob...
Consumer purchases influencer<br />cultural<br />Social	<br />Personal<br />physiological <br />Age<br /> life cycle<br />...
buyer characteristic<br /><ul><li>Function priority</li></ul>function of the mobile phone<br /><ul><li>Lifestyle priority...
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Arabic Blacberry

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arabic blackberry marketing strategy

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Arabic Blacberry

  1. 1. ARABIC BLACBERRYAdapting to the Language of the Market<br />MARKETING MANAGEMENT<br />Dr. Josh<br />Team Mates:<br /><ul><li>. Henky (M9721813)
  2. 2. . Louise (M9821808)
  3. 3. . Pratiwi (M9821802)
  4. 4. . Jenni (M9821811)
  5. 5. . Sam (M9821803)
  6. 6. . Vivi (M9821013)</li></li></ul><li>Question<br />CONDUCT market research and make comparison of different mobile phones with push email function based on style, technology, price, and service ?<br />
  7. 7.
  8. 8. Comparison<br />
  9. 9. Question<br />Describe the buyer characteristics that affect buyer behavior and which one influences most making a new mobile phone purchase decision? <br />
  10. 10. Consumer purchases influencer<br />cultural<br />Social <br />Personal<br />physiological <br />Age<br /> life cycle<br /> occupation<br /> Income<br />personality- self<br />
  11. 11. buyer characteristic<br /><ul><li>Function priority</li></ul>function of the mobile phone<br /><ul><li>Lifestyle priority</li></ul>their prestige, trend and lifestyle<br /><ul><li>Features priority</li></ul>mobile phone’s features <br />
  12. 12. Marketing consideration for consumer products<br /> Between shopping and specialty consumer product. <br />customer’s income classification will create purchasing power <br />Their purchasing power determines their position in the type of consumer product,<br />for example: the middle low customers will be included to “specialty” type of consumer product because their purchasing power is low. <br />
  13. 13. Question<br />3.If you are the marketing director of Blackberry, what marketing strategy would you adopt in the Middle East mobile phone market?<br />
  14. 14. strategy<br />Product development s<br /> Supportive applications, such as security applications and mobile concierge deluxe.<br />Features concernfor Moslem people<br />E-quran (electronic Al-quran)<br />praying schedule<br />Arabic font<br />Arabic ringtone<br />etc. <br />
  15. 15. strategy<br />Set a push email system as a trend. <br /><ul><li>Reduce the price
  16. 16. offer special package for students, including discounts and special plans for mobile handsets, services and other devices.</li></ul>collaborating with other companies (B2B) <br />Promotion :<br />online and offline media <br />famous local artist <br />
  17. 17. THANK YOU <br />

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