Web Visitor Identification - Webanalytics or not ?

Slide 1: Web Visitor Identification Webanalytics or not ?

Slide 2: Need Atoms Atoms of metrix:  Need to identify unique visitors on the website – How many people – What they read – How long they read – How often they return – At what frequency –

Slide 3: Web analytics Raw data:  Is pageviews – Whom pages were served to – Generic data  Sets of data to several different people –

Slide 4: Web analytics is not designed for: To identify:  Which set of pages went to which visitor – Each path each visitor followed – The unique visitor – Location  Origin  Language  Uniqueness 

Slide 5: How to identify unique visitors Visitor footprints  Browser language – Originating page – IP Geo-location – World time zone – By using  Log files – Server link with Java script –

Slide 6: Who needs unique visitor Sales  Needs to identify person – Needs to identify needs, requirements – Needs to know before communicating – Need to communciate – Message suited to the need  Message on time  Messasge in the right context 

Slide 7: Features required Click path by unique visitor  Time on each page by unique visitor  Returning to specific pages  Returning vistors  Frequency of returning  Total time per visit 

Slide 8: Additional for B2B All data needs to be:  Aggregated on company level – Drill down to unique visitor level –

Slide 9: Two solutions required Webanalytics for:  Webmasters – Marketing – Web visitor identification for:  Sales –

Slide 10: That was the message For more information: http://visitoridentification.fateback.com/ Thanks