Web Visitor Identification Webanalytics or not ?

Need Atoms Atoms of metrix: Need to identify unique visitors on the website How many people What they read How long they read How often they return At what frequency

Atoms of metrix:

Need to identify unique visitors on the website

How many people

What they read

How long they read

How often they return

At what frequency

Web analytics Raw data: Is pageviews Whom pages were served to Generic data Sets of data to several different people

Raw data:

Is pageviews

Whom pages were served to

Generic data

Sets of data to several different people

Web analytics is not designed for: To identify: Which set of pages went to which visitor Each path each visitor followed The unique visitor Location Origin Language Uniqueness

To identify:

Which set of pages went to which visitor

Each path each visitor followed

The unique visitor

Location

Origin

Language

Uniqueness

How to identify unique visitors Visitor footprints Browser language Originating page IP Geo-location World time zone By using Log files Server link with Java script

Visitor footprints

Browser language

Originating page

IP Geo-location

World time zone

By using

Log files

Server link with Java script

Who needs unique visitor Sales Needs to identify person Needs to identify needs, requirements Needs to know before communicating Need to communciate Message suited to the need Message on time Messasge in the right context

Sales

Needs to identify person

Needs to identify needs, requirements

Needs to know before communicating

Need to communciate

Message suited to the need

Message on time

Messasge in the right context

Features required Click path by unique visitor Time on each page by unique visitor Returning to specific pages Returning vistors Frequency of returning Total time per visit

Click path by unique visitor

Time on each page by unique visitor

Returning to specific pages

Returning vistors

Frequency of returning

Total time per visit

Additional for B2B All data needs to be: Aggregated on company level Drill down to unique visitor level

All data needs to be:

Aggregated on company level

Drill down to unique visitor level

Two solutions required Webanalytics for: Webmasters Marketing Web visitor identification for: Sales

Webanalytics for:

Webmasters

Marketing

Web visitor identification for:

Sales

That was the message For more information: http://visitoridentification.fateback.com/ Thanks

For more information:

http://visitoridentification.fateback.com/

Thanks