Hashtag #diginami
OUR CONVERSATION

• Peter Imbres
   – SVP Digital Comms, Hill & Knowlton
   – @peeta
• Christopher Barger
   – Director of...
THE MORNING AFTER
THE 24-HOUR NEWS CYCLE
REAL-TIME NEWS
US AIRWAYS FLIGHT 1549




  3:33 PM
    EST
3:49 PM ET
4:00 PM ET
4:05 PM ET
4:07 PM ET
4:12 PM ET
4:16 PM ET
4:30 PM ET
4:30 PM ET
4:38 PM ET
4:45 PM ET
4:45 PM ET
4:46 PM ET
4:55 PM ET
5:00 PM ET
5:09 PM ET
6:35 PM ET
CH-CH-CH-CHANGES

• Culture
  – Do recent evolutions in the news cycle bring us
    closer together or distance us from me...
ALEX DE CARVALHO




     CO-FOUNDER,
       STARTPR
MARKKU NISKALA


“People need information as much as water, food, medicine or
shelter. Information can save lives, livelih...
THE CHALLENGE:

Tracking
Organizing
The random stuff
Every Cell Phone Is A
              Media Outlet




http://mobileactive.org/mobile-voice-use-mobile-phones-citizen-media
MEXICO EARTHQUAKE
                APRIL 12TH, 2007
andresb my whole apartment creaked and bent a little half a minute ago ...
ROBERT SCOBLE


How did I find out about the Mexico City Earthquake?
On Twitter. As soon as people started reporting it on...
CHINA EARTHQUAKE
         MAY 12TH, 2008

“I reported the major quake to my followers on
Twitter before the USGS Website h...
TWITTERQUAKE




Curtis Williams http://twitter.com/lenier/statuses/376713132
TWITSCOOP
Photo by juliebee http://www.flickr.com/photos/69148125@N00/326386880/
Photo by Paulo Alegria http://www.flickr.com/photos/49457106@N00/280789933/
✤
SOURCES




      http://startpr.com
MUMBAI ATTACKS




http://maps.google.com/maps/ms?ie=UTF8&hl=en&msa=0&ll=18.922445,72.832242&spn=0.007054,0.007864&z=17&ms...
MUMBAI ATTACKS




http://en.wikipedia.org/wiki/26_November_2008_Mumbai_attacks
http://www.youtube.com/results?search_type=&search_query=Mumbai+attacks&aq=f
http://www.flickr.com/search/?q=mumbai%20attacks&w=all
CALIFORNIA FIRES




http://www.flickr.com/search/?q=california%20wildfire&w=7550402%40N02
http://twitter.com/jamesbuck/statuses/786571964
http://twitter.com/jamesbuck/status/853029967
HOWEVER ...
HOWEVER ...
ERRONEOUS AMBER
           ALERT



“AMBER ALERT A 7 yr old girl was taken by a
man driving a newer silver truck. The lice...
VIK SINGH

“Twitter messages were providing incredible focus on the
important subtopics that had yet to become popular in ...
VIK SINGH

(1) Real-time search
+ freshness
(2) Stitching social
commentary to
authoritative sources
of information
      ...
THE CHALLENGE:

Tracking
Organizing
The random stuff
INSTEDD

quot;It's a familiar scene. Following the onset of a major
disease outbreak or natural disaster, government agenc...
http://gustav08.ning.com/
http://www.hurricanewiki.org/wiki/Main_Page
THE CHALLENGE:

Tracking
Organizing
The random stuff
ROBERT SCOBLE

“Oh, during the quake we didn’t lose power, didn’t
lose cell phones, and didn’t lose access to Twitter.
Dur...
ANDY CARVIN




SOCIAL MEDIA STRATEGIST,
          NPR
CHRISTOPHER BARGER




  DIRECTOR OF SOCIAL MEDIA,
            GM
BLOG POSTS DRIVE
TRADITIONAL MEDIA
TWITTER ENGAGEMENT:
               IMPACT
“Here’s where the real success is.
I like them. Not ooooh, I think that
Cadillac...
QUESTIONS?




      ?
      #diginami
       @peeta
      @cbarger
      @acarvin
      @alexdc
Digital Tsunami: Breaking News at Breakneck Speeds
Digital Tsunami: Breaking News at Breakneck Speeds
Digital Tsunami: Breaking News at Breakneck Speeds
Digital Tsunami: Breaking News at Breakneck Speeds
Digital Tsunami: Breaking News at Breakneck Speeds
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Digital Tsunami: Breaking News at Breakneck Speeds

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The presentation deck from the Digital Tsunami panel at SXSW 2009, featuring Peter Imbres, Andy Carvin, Christopher Barger and Alex de Carvalho.

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Digital Tsunami: Breaking News at Breakneck Speeds

  1. Hashtag #diginami
  2. OUR CONVERSATION • Peter Imbres – SVP Digital Comms, Hill & Knowlton – @peeta • Christopher Barger – Director of Social Media, GM – @cbarger • Andy Carvin – Social Media Strategist, NPR – @acarvin • Alex de Carvalho – Co-Founder,StartPR – @alexdc • Follow on Twiitter - #diginami
  3. THE MORNING AFTER
  4. THE 24-HOUR NEWS CYCLE
  5. REAL-TIME NEWS
  6. US AIRWAYS FLIGHT 1549 3:33 PM EST
  7. 3:49 PM ET
  8. 4:00 PM ET
  9. 4:05 PM ET
  10. 4:07 PM ET
  11. 4:12 PM ET
  12. 4:16 PM ET
  13. 4:30 PM ET
  14. 4:30 PM ET
  15. 4:38 PM ET
  16. 4:45 PM ET
  17. 4:45 PM ET
  18. 4:46 PM ET
  19. 4:55 PM ET
  20. 5:00 PM ET
  21. 5:09 PM ET
  22. 6:35 PM ET
  23. CH-CH-CH-CHANGES • Culture – Do recent evolutions in the news cycle bring us closer together or distance us from meaningful engagement? • Media – Are they the beneficiaries of new ways to report the news or is journalism compromised by time? • Brands – An opportunity to connect or a liability to respond quickly (or else)?
  24. ALEX DE CARVALHO CO-FOUNDER, STARTPR
  25. MARKKU NISKALA “People need information as much as water, food, medicine or shelter. Information can save lives, livelihoods and resources. Information bestows power.” - Markku Niskala Secretary General of the International Federation of Red Cross
  26. THE CHALLENGE: Tracking Organizing The random stuff
  27. Every Cell Phone Is A Media Outlet http://mobileactive.org/mobile-voice-use-mobile-phones-citizen-media
  28. MEXICO EARTHQUAKE APRIL 12TH, 2007 andresb my whole apartment creaked and bent a little half a minute ago from twitterrific andresb The strongest tremor I’ve felt since I’m here BioXD Acaba de temblar :S….estuvo muy fuerte andresb woooooow, earthquake in Mexico City CyberMJ75 Damn! Just experienced an earthquake. That sucker lasted some minutes. paranoideo Very strong earthquake in Mexico City, paranoideo.com is reporting live (:P) earcos Very strong earthquake in Mexico City, VivirMexico.com is reporting live (in spanish, sorry) Satrina Earthquake in Mexico City, was long and a little bit strong dotmotion That was a hell of an earthquake.. and I’m on a 7th floor… I still feel sick rogeriogal Earthquake in Cuernavaca, just passed. I’m still dizzy. trisignia wow, earthquake in Mexico City…my first ever helmi Mexico earthquake now on german news tv robblatt Earthquake still not on cnn.com (at approx. 11:10 p.m. Pacific) Robert Scoble http://scobleizer.com/2007/04/12/mexico-city-earthquake-reported-on-twitter-first/
  29. ROBERT SCOBLE How did I find out about the Mexico City Earthquake? On Twitter. As soon as people started reporting it on Twitter, I looked at the USGS maps. The Twitterers beat the USGS by several minutes.
  30. CHINA EARTHQUAKE MAY 12TH, 2008 “I reported the major quake to my followers on Twitter before the USGS Website had a report up and about an hour before CNN or major press started talking about it. How did I do that? Well, I was watching Twitter on Google Talk. Several people in China reported to me they felt the quake WHILE IT WAS GOING ON!!!” -Robert Scoble http://scobleizer.com/2008/05/12/quake-in-china/
  31. TWITTERQUAKE Curtis Williams http://twitter.com/lenier/statuses/376713132
  32. TWITSCOOP
  33. Photo by juliebee http://www.flickr.com/photos/69148125@N00/326386880/
  34. Photo by Paulo Alegria http://www.flickr.com/photos/49457106@N00/280789933/
  35. SOURCES http://startpr.com
  36. MUMBAI ATTACKS http://maps.google.com/maps/ms?ie=UTF8&hl=en&msa=0&ll=18.922445,72.832242&spn=0.007054,0.007864&z=17&msid=105055855763538009401.00045c9d8b16af3ad1008
  37. MUMBAI ATTACKS http://en.wikipedia.org/wiki/26_November_2008_Mumbai_attacks
  38. http://www.youtube.com/results?search_type=&search_query=Mumbai+attacks&aq=f
  39. http://www.flickr.com/search/?q=mumbai%20attacks&w=all
  40. CALIFORNIA FIRES http://www.flickr.com/search/?q=california%20wildfire&w=7550402%40N02
  41. http://twitter.com/jamesbuck/statuses/786571964
  42. http://twitter.com/jamesbuck/status/853029967
  43. HOWEVER ...
  44. HOWEVER ...
  45. ERRONEOUS AMBER ALERT “AMBER ALERT A 7 yr old girl was taken by a man driving a newer silver truck. The license plate reads 72b381 please please pass on.” http://instantamber.com/news/breaking-news-erroneous-amber-alert-spread-via-twitter/
  46. VIK SINGH “Twitter messages were providing incredible focus on the important subtopics that had yet to become popular in the traditional media… what I found most interesting… was that news articles did exist on these topics, but just weren't valued highly enough yet r not focusing on the right stories (as the majority of tweets were).”
  47. VIK SINGH (1) Real-time search + freshness (2) Stitching social commentary to authoritative sources of information -Vik Singh http://tweetnews.appspot.com/fresh?q=earthquake
  48. THE CHALLENGE: Tracking Organizing The random stuff
  49. INSTEDD quot;It's a familiar scene. Following the onset of a major disease outbreak or natural disaster, government agencies, non-governmental organizations and the local community must join forces and act quickly to alleviate suffering. You, your colleagues and groups that don't normally work together now need to communicate, assemble teams, share information, make plans and coordinate a response.”
  50. http://gustav08.ning.com/
  51. http://www.hurricanewiki.org/wiki/Main_Page
  52. THE CHALLENGE: Tracking Organizing The random stuff
  53. ROBERT SCOBLE “Oh, during the quake we didn’t lose power, didn’t lose cell phones, and didn’t lose access to Twitter. During a really big quake there will be lots of infrastructure down, but SOMEONE will be able to get messages out and that’ll really be interesting to watch how information gets shared if, say, all of San Francisco isn’t able to communicate with the Internet.”
  54. ANDY CARVIN SOCIAL MEDIA STRATEGIST, NPR
  55. CHRISTOPHER BARGER DIRECTOR OF SOCIAL MEDIA, GM
  56. BLOG POSTS DRIVE TRADITIONAL MEDIA
  57. TWITTER ENGAGEMENT: IMPACT “Here’s where the real success is. I like them. Not ooooh, I think that Cadillac is great. I like the guys I spoke to at GM. I think they’re passionate, I think they’re fearful, I think they’re working hard, and I know they’re just like me. We had the discussion about the expense of raising kids and the need for a safe vehicle. We talked about inner cities and why investing in them is the duty of a large corporation. I like that they weren’t afraid to tell me they didn’t particularly care for the eff word. It made them authentic. I like authentic. I appreciate that GM provides jobs for tens of thousands of people. People *Not an “endorsement,” just an example who are just like you and I.”
  58. QUESTIONS? ? #diginami @peeta @cbarger @acarvin @alexdc

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