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In this week's website review, Tommy takes a look at http://LanderApp.com to see what makes them different from major competitors Unbounce & Instapage.
Your product is so similar to 2 or 3 major competitors in the market that you wonder why people even chose you in the first place.
Maybe it's because you're priced competitively. Maybe it's because you've got better testimonials & referrals from your existing customers. Maybe your UX is a better fit for your customers?
What you sure as hell don't have is a value proposition that effectively communicates how you're different right up front.
This week, I review LanderApp.com, a SaaS company that allows you to "Create your own landing pages."
When I look for key differentiators I'm looking for:
A clear explanation of who the product is for
How it is different from all the alternatives out there
A real reason why I should purchase from you vs everyone else