ConversionXL Website Reviews: home page edition

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ConversionXL reviews home pages of 5 different websites. See them all at http://conversionxl.com/blog

ConversionXL Website Reviews: home page edition

  1. 1. ConversionXL reviews Assessing for persuasive design
  2. 2. Looks good, great first impression. The dude captures attention.
  3. 3. This guy is *really* happy. #1 item in visual hierarchy. But attention is not directed anywhere. And why is he wearing Wistia t-shirt?
  4. 4. Blue on blue is hard to read, headline doesn’t grab attention
  5. 5. BUT WHAT IS THIS SITE ABOUT??
  6. 6. BUT WHAT IS THIS SITE ABOUT?? WHO IS IT FOR?
  7. 7. BUT WHAT IS THIS SITE ABOUT?? WHO IS IT FOR? WHAT CAN AND SHOULD I DO HERE? WHY?
  8. 8. This “headline” is below the logical end. Look at Gestalt design principles.
  9. 9. But even if I read it, I still don’t understand what is it, for whom and why. Clarity ftw!
  10. 10. The following list of benefits does not tell me anything. I don’t care until I understand.
  11. 11. And where is the call to action? What do you want me to do on this page?
  12. 12. What is this place? What can I do here? Why should I do it?
  13. 13. Is it for ecommerce? TV shows? Blogs? All of the above? Help me understand.
  14. 14. Most people do not see below this line. You need to make the case above the fold.
  15. 15. How is it better/different from other search solutions?
  16. 16. How is it better/different from other search solutions? Oh yeah, says who?
  17. 17. Too much too soon. I’m not going to sign up when confused.
  18. 18. Start free trial. How long is it? Full features? Credit card required? How much pain involved? How much is it after trial?
  19. 19. Nice, yet another ecommerce site. This is surely different from the other gazillion online stores.
  20. 20. Or is it? In fact, its exactly the same. Where’s the value proposition, bro? Why shop here? What do you even sell?
  21. 21. Or is it? In fact, its exactly the same. Where’s the value proposition, bro? Why shop here? What do you even sell?
  22. 22. Auto-rotating banners? Dude.
  23. 23. This widget only slows down your site. People don’t share yet another ecommerce site type of sites. (Got cat pics?)
  24. 24. Your CSS for the background image is not working well. I tested 3 different browsers / screen resolutions.
  25. 25. But I understand there’s a better way to tell my story. Great. What is it? Where do I click / opt-in to find out?
  26. 26. Am I supposed to know what this warefare is?
  27. 27. Clever is cute, but clarity trumps it all.
  28. 28. Clever is cute, but clarity trumps it all.
  29. 29. Value prop needs copywriting help. This is ego-centric. We specialize, we offer etc.
  30. 30. It also looks like it’s not really important, low in visual hierarchy. Light green font = poor choice.
  31. 31. Forget mega menus. Giga menu awaits!
  32. 32. Don’t expect that people click on these. They won’t and shouldn’t. State the benefit right away, skip “our”.
  33. 33. How many customers come to look for a specific thing? If many, you need to make search more prominent. Amazon style.
  34. 34. First impression: it’s nice!
  35. 35. This area is awfully crowded. Credit card & security info not needed at this stage. I’m not thinking about buying, but understanding.
  36. 36. You really want me to watch this, don’t ya. Well how long is it?
  37. 37. Don’t tell me it’s 8 minutes! Test a shorter version.
  38. 38. When I played it, the dude spoke so fast it seemed like a prescription drug commercial. Slow down bro!
  39. 39. Good CTA. I’d stand out better without the credit cards above. Also test shorter version + adding a secondary CTA.
  40. 40. Using sub-headlines like that and partially visible content is a great way to get people to scroll down.
  41. 41. Great idea!
  42. 42. Love the idea list. But the font size is too small.
  43. 43. Wow, Owen Wilson uses it!
  44. 44. Thank you If you want to get your site reviewed, follow me on Twitter: @peeplaja and Facebook: https://www.facebook.com/ConversionXL http://conversionxl.com

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